In this episode of the No Reserve podcast presented by BidWrangler, Tim Peters hosts Andrew Brockenbush, the CEO and Founder of Beefy Marketing. Brockenbush shares his journey from working at Apple to starting his own marketing firm. They discuss SEO complexities, debunking misconceptions and emphasizing key factors for organic search rankings. They also discuss different AI tools and the benefits they can bring.

Key Points:

From Apple to Beefy Marketing

Andrew discusses his journey from Apple to founding Beefy Marketing and its evolution over the years. He goes into search engine optimization and focusing on organic search rankings on search engines like Google.

Introduction to AI tools 

Andrew introduces tools like Chat GPT for creative tasks and Uber Suggest for keyword research. He emphasizes the importance of evaluating the relevance and impact of SEO strategies based on individual business needs and goals.

Quotable Moments:

"SEO is much bigger than just putting a keyword on the back end of a page builder and hoping that you're going to rank on Google because you did."

"Buying backlinks not what it used to be. You shouldn't be buying links or participating in links schemes. We're looking for true value."

Links Mentioned:

BidWrangler

Beefy Marketing