Artwork for podcast eCommerce Momentum Podcast
334 : Noam Gordon – Using Micro Influencers to grow your Amazon Private Label Brand
30th August 2018 • eCommerce Momentum Podcast • eCommerce Momentum Podcast
00:00:00 01:25:07

Share Episode


NG has figured out what it takes to be a character. Oh and he has figured out that a character is what it takes to get recognized in today’s social media world. Great discussion abut how to find the right group to help your brand. Surprisingly it might not be the super mega insta-famous types who you automatically think of. More likely the person might have a lot more in common with you than you realize.


DearMishudad NG’s site where you can learn about Influencer Marketing Mastery

Free Sample Contract

NG’s contact




(Bonus sign up before 9/15/18 and stay active through Black Friday to get the super special Black Gold Black Friday List- Must be a paid active member at time to get list and must be subscribed on or before 9/15/18)



Gaye’s Million Dollar Arbitrage List


Scope from Sellerlabs

Tactical Arbitrage – Get an 18 day free trial with code: “Tactical”

Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire.



Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

NG:                                        [00:00:00]               It’s got to be aligned with you, it got to be someone that will have a heart

NG:                                        [00:00:05]               for, for your,

NG:                                        [00:00:07]               for what you do otherwise, but everyone can tell that they don’t have a heart and they don’t have alignment with what you do.

Cool voice guy:                  [00:00:14]               Welcome to the ecommerce momentum where we focus on the people, the products, and the process of selling. Today. Here’s your host. Steven Peterson.

Stephen:                             [00:00:28]               Yeah, this is going to be a good episode. Hey, just wanted to jump in with a couple of things. There’s a couple notes about some things going on with Andy and myself at our warehouse. Some opportunities to work with us. I’m going to get them in a second, but first up, man, I’m, I’ve kind of mentioned something. I hope you’ve saw this. Um, one of my sponsors, seller labs was recently honored as one of the top companies, the top fastest growing companies in the United States. And they looked at the top 5,000 and these guys didn’t make, you know, number 4,000 or 3000 or 2000 or 1000 or 800, 500. Now they’ve made the $148, I think it was. I mean, just imagine that what’s it take to be number 148 out of 5,000 that were recognized and you know, it’s just an honor to be recognized now to be 148.

Stephen:                             [00:01:19]               It’s a big deal and you know, I know, yes, they pay me and all that kind of jazz, but again, you hear me talk about consistency over time and when you see a company that’s doing these kinds of things, it takes really strong leadership. When you, when you hire services that we all pay for service, I’ve got a lot of them and when I recommend a these companies that I recommend, it’s because I use their services right over time. What I love is this is you go to an event and there’s jeff or tyler, one of them are always our ed are always at the event because you can go and give them feedback, right? Feedback genius gets better because you give them feedback and they help improve the product. They’re always at every event and they’re willing to talk with you. They’re there to talk to you.

Stephen:                             [00:02:00]               How many companies do that? You know, it’s easy to. I get these companies all the time. Hey, you know, would you let me promote, I got one right now. Would you let me promote and will want to sponsor in a that mom, no, I don’t know you, I’m sorry. And your new then maybe you do have the best company. But again, I’m looking at it over time and again for similar labs to be recognized across the country and that just to make the list of $5,000 a huge deal, but to be on number 148, that’s a really big deal. So, you know, Jeff Cohen, a Brendan check hurts. Um, and uh, Hank, sorry guys. Um, it’s just so exciting for me. The leadership that you guys have put together for this company. It’s phenomenal. And it just said something about you. So I 100 percent solution, so I just don’t want to miss that.

Stephen:                             [00:02:45]               That is such a big deal. Um, that’s why I think you should be with sellerlabs. Look at all the product scope, right? Ignite, take a look at a feedback genius. All those products that they have, right? They’re doing advertising. All that stuff is there to help you, but they’re going to be there next year and I think that’s the thing. You want to remember how many companies have we seen come in and go out because they moved on to the next thing, cryptocurrency and all the rest of the, you know, and I don’t fault him, but that’s not the kind of company you want to be with. You want to be with a company that’s going to be here for the long haul that’s going to help build that brand that we’re all trying to build and then help you take it to the next level.

Stephen:                             [00:03:18]               So our labs well done. I applaud you. Very, very cool. Another big one with one of my sponsors is Gaye Lisbey’s group. You’ve heard me talk about it. It’s cute fours coming and all that kind of stuff, but what’s very cool is she’s now given me a special two week free trial. We’re the only ones who have it. You get a free trial if you’re interested in a sourcing group, daily product, find, um, and I’m going to have an announcement in the next week or two with a special bonus thing that you get if you joined, but try sign up for two weeks, try it and then sit back and say, is my business better off? Am I in a better position for q four? And my theory is this, have a strong q four to get the cashflow. So you can build next year’s business. You should be building next year’s business.

Stephen:                             [00:04:03]               How are you going to do that? You need the money. You use this as an opportunity. I just think it’s phenomenal. So it’s um, you go to amazing, forward slash momentum, hyphen arbitrage. Yes. It’s a mouthful. Amazing, forward slash momentum, hyphen arbitrage. And you get that two weeks free. It’s phenomenal. And last but not least, I don’t want to Miss Karen lunker solutions for ecommerce. She’s doing listings for me this week for all these new private label products we have going up. And it’s unbelievable. You know, I just send them to her with some information and boom, they do it, they test it. Now here’s a better example, there was a listing. It’s a wholesale account that we have. And um, I said, hey, could you get these four or five photos added on? Um, now I didn’t deal with Karen idea with some of our team members, which I have my own, you know, assigned person for my team, which is phenomenal.

Stephen:                             [00:04:55]               And she was like, Hey Steve, I’m having trouble. I’m waiting for them to link or whatever. She followed through. And then eventually she said, oh, state, go take a look. They’re up. That kind of service is what I’m looking for and that’s what I get from Karen’s lockers team. It’s solutions four ecommerce solutions, four ecommerce forward slash momentum and you’re going to save 50 bucks and which is great and it’s 50 bucks every month from there on out. Okay. And so consider that, and if you have any questions, whatever message me or message Karen, but solutions the number for ecommerce forward slash momentum. And Man, I just love, love, love the service. So back to andy and myself. So what we’re doing at the warehouse, we have a couple of things going on. So we have, we have our fifth client coming board now. We’re not a fulfillment company, we’re not in that world.

Stephen:                             [00:05:40]               We just have some storage space and some relatively lower cost. And the good news is we’re only an hour from avp so if you send a lot of material, the AVP, it’s, it’s very convenient here because it’ll check in usually that day or the next day, but we have a loading dock so we can hinder pallets and we ship out by the pilot. That’s the way prefer to do it. Um, but we have a couple openings if you’re interested in working with us. We’re not interested in doing any ra or just be, can we just not, we don’t live at that warehouse, right? Um, but we can work, uh, especially for pallets, containers and stuff like that. Um, and we have a couple wholesale clients but mostly private label. If you’re interested in joining us, you want to message Andy, Andy [inaudible] a private, message him on facebook and start the conversation. And that eventually we’ll get into it if you’re interested in that.

Stephen:                             [00:06:28]               Second thing we’re doing is we are actually going to hold the summit. We’re gonna hold a summit in September 22nd, I believe the date is and he’s going to talk more about that. But if you’ve been interested in finding out what it takes to run a successful full time or part time, I mean, I’m part time, so I’m, I’m pretty good example of part time, but a habit, an Ra business doing over 3 million, I think it is. 10 Wentworth is joining us for this summit and Andy’s going to be bringing in his private label, his wholesale and is Ra. Remember Andy used to do Ra and we’re going to bring this whole thing into a conversation. Very, very limited group. I’m not very large, but it’s a workshop type of deal. It’s in our warehouse. We’re actually going to let you see behind the curtains. Um, who else is willing to do that? So if you’re interested in that message and about summit, you want to get on that list and find out some more information. He’s going to be talking about it over the next few weeks, but I just wanted to get that there. Now let’s really get into the podcast.

New Speaker:                   [00:07:28]               Welcome back to the ECOMMERCE momentum podcast. This is episode 334. Ng Gordon name is known but goes by Ng because people struggle messing up the name just like I probably did. Very cool dude. Very cool. Because he’s an Amazon sellers, ben and Amazon seller for a long time, so perspective. He understands what we go through, where he understands that it’s evolving. He understands that the marketplaces evolve, but what was very cool was quite a long time ago when instagram first was coming out. He got on there and he created a persona and he explains that and the value of that persona becoming an influencer. He kind of created his own influencer because they weren’t at. He didn’t know what they were, didn’t even know what to call them at that time. Now that they exist, he helps people figure out ways to use them the right ways to help build your brand up and I don’t know a lot of ways.

New Speaker:                   [00:08:24]               One of the coolest things he does is on his website and I have all the links to that. He gives you a copy of a contract that you can use free download and you’re allowed to use it so you can modify it for yourself and that helps create the expectation. One of the coolest things, if you’re going to work with somebody and they’re like, oh, we don’t need a contract. That’s probably somebody you don’t want to work with because you really are looking for a professional. He, he said something and it like the light went on when we were talking, when he talked about, you know when you hire a graphic designer and they do good work for you, you hire him again, right? You do like common sense, right? That right. Or somebody who does seo work for you and they works. Then you hire them again.

New Speaker:                   [00:08:59]               What you want to start thinking of influencers as a talent and you hire talent if it works for you, and then you hire them again and it’s like, Huh, I guess I didn’t realize that this influencer thing has become a job. And then when you think of the Kardashians, right? The extreme example, the true outliers, they’ve been able to make that. I mean, what do they do? That’s it. They’re influencers, right? Well, micro influencers, which I was not familiar with that term. He does a good job of explaining it there available for people like us and it’s a lot less money than you think even gives us that information. Very smart dude. Very cool. And just a neat, neat approach. And uh, I just think he brought a lot of value. Let’s get into the podcast. Alright. Welcome back to the ECOMMERCE momentum podcast. I’m excited about today’s guest.

New Speaker:                   [00:09:45]               This is a different kind of guests. This is somebody who’s going to help us help each of us who are trying to build brands. Those of us who are trying to be something more to create a lasting, maybe a legacy, maybe a, a bucket list item, something more than just selling stuff. Not nothing wrong with that, but there is something cool about creating something. We’ve all watched that shark tank and we see that, that, that excitement in those inventors or those people who have figured it out and I think we have found somebody who’s gonna help us. I’m very, very excited. Ng Gordon [inaudible] Gordon. Welcome. Welcome, welcome.

NG:                                        [00:10:24]               Hi, it’s great to be here.

New Speaker:                   [00:10:25]               Well, it’s great to have you here. Um, and uh, let’s just start first because I want to hear this story because it’s crazy to me. He has a website and it’s called Dear Miss Shu Dad. So it’s deere, d, e a r like love Misho m I s h u, which I don’t know what that is. And then dad. So I assume you have a child named miss you, is that correct?