Want to sing along to the intro? We made you some lyric sheets! Download them here: https://www.inandaroundpodcasting.com/lyrics (no email required).
It was essential to get the music of In & Around Podcasting right in order to create a brand that is lighthearted yet authoritative; a brand focused on making subjects that can be quite dry, accessible to anyone interested in the podcasting space.
Having gone through the designer brief to create the various cover art (yes, we have more than one!) we started the process of finding a musician and producer that could capture the brand in audio form and elevate it to a high level.
Our guest, Catherine Rannus, did just that and crafted an audio brand that stands out in the podcasting industry and creates an unforgettable "earworm" experience and a range of useful segment drops that embody the vibe of the hosts and the segments themselves.
About our guest, Catherine Rannus
With an extensive repertoire from pop to jazz and classical to traditional, Catherine has been providing live music for weddings and functions for over 20 years. Whether playing piano solo, or singing as well Catherine creates a lovely backdrop to conversations in sophisticated and romantic settings, quietly creating a sense of occasion unique to your special requirements.
Catherine can be found online at Catherine's Website; her Instagram is @catherinerannus on Instagram and her X (Twitter) is @catherinerannus on X.
--
In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!
If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.
Hello there and welcome to this very
special bonus episode of In and Around
2
:Podcasting.
3
:My name is Mark Asquith and I'm joined
today by the wonderfully talented
4
:Katherine Ranis from Be Lightful Music.
5
:And I wanted to do this bonus episode to
talk about the music for the show, because
6
:music is a massive part of my life.
7
:And if you've seen the visuals for In and
Around Podcasting, whether that's in and
8
:around podcasting .com, whether you've
seen the podcast cover art in Spotify,
9
:Apple, Global Player,
10
:wherever you get your podcasts or indeed
the cover art over on YouTube, you will
11
:know that it's got quite a specific
aesthetic with the visuals.
12
:We wanted something very specific from and
of course the music had to match.
13
:This is not a podcast industry show that
is dry and that is going to leave you
14
:thinking, what did I just listen to?
15
:This is something a little different.
16
:So the music really had to stand up to
that.
17
:So I'm going to talk about what I asked
for and then the wonderful Catherine.
18
:is going to tell us exactly how she came
up with the wonderful, not only the theme
19
:tune, which is probably the biggest
earworm you're likely to hear this week,
20
:but also some of the little segment
pieces, some of the little switcheroo's
21
:that we're going to be using throughout
the show.
22
:And as the show matures, we'll introduce
more and more of them.
23
:So it's really quite interesting.
24
:So let's get to it.
25
:It's a really interesting concept.
26
:It's something that I'm excited to talk
about.
27
:So, Catherine.
28
:Welcome to the show, thank you for doing
this and thank you for this amazing music.
29
:Oh, you're welcome.
30
:It was my pleasure.
31
:I loved it.
32
:I still love it.
33
:It is a fun one, isn't it?
34
:And we're pretty local to each other.
35
:So we're both from Barnsley.
36
:When I wanted to do this, I wanted to use
someone that was local, someone that was
37
:highly talented.
38
:You actually came recommended through a
friend, Kevin Steele, down at the business
39
:village, I think, down in Barnsley, where
I used to have an office back in the day.
40
:And it was a weird one.
41
:I sort of knew what I wanted.
42
:And when I came across Be Lightful Music,
it was a no brainer.
43
:I mean, you're a multidisciplined
musician, highly talented, highly
44
:accomplished.
45
:So before we get to the brief, before we
get to what you came up with, just tell us
46
:a little bit about you.
47
:What do you do?
48
:What's your day to day?
49
:What is Be Lightful Music?
50
:What do you do in and around podcasting
and what else do you get up to?
51
:Okay.
52
:Well, I play piano flute and saxophone,
alto sax and tenor sax.
53
:And, um, delightful music was born as a
healing music because I'm really
54
:interested in frequencies, how they affect
our energies.
55
:And I've got a background in, in healing,
Reiki, um, crystal healing, all sorts of
56
:different magical things.
57
:Um, so during lockdown I was
58
:pushing more recording, because I lost all
my gigs.
59
:I'm a gigging musician.
60
:I'm back gigging thankfully, but I'm still
doing a lot of recording.
61
:I still record healing music, but I do,
I'm really passionate about audio
62
:branding.
63
:And what I can do is all the research I've
done around frequencies, how to attract
64
:the right energies for your business as
well as personal.
65
:I can use all that in a piece of music,
very, very subtle frequencies.
66
:It's not like just frequency noise.
67
:It's within the music.
68
:I'm very much a musician first and then
the frequency stuff is secondary to that.
69
:That's fascinating actually.
70
:Music's such a powerful thing.
71
:And that's why when I did the show, I
wanted to go all out with the music.
72
:I'm a huge music fan.
73
:I've got anyone that's watching this on
YouTube.
74
:I don't think you can quite see it
depending on how we've cut this video, but
75
:there's a Fender Jazz bass just behind me.
76
:There's an acoustic guitar.
77
:I'm by no stretch as accomplished or as
talented as you, but I like to play around
78
:and I've done it probably since I was
about 13, 14 years old.
79
:Started on jazz trombone, believe it or
not.
80
:Used to play for Durn Big Band and all
sorts of things.
81
:Big Band?
82
:Holland Hamilton was my teacher for 15, 20
years.
83
:Yeah.
84
:Good friend.
85
:Great friend of mine.
86
:Yeah.
87
:Yeah.
88
:Um, and he taught my mom and dad.
89
:I don't know.
90
:Did you, do you know Holland or did you
know Holland before he sadly passed?
91
:Yeah.
92
:I never played in his bands actually, but
yeah, he's renowned in this area.
93
:Yeah.
94
:Yeah, it was such a great week.
95
:I was so lucky at the school I went to
down in Falston because he was the music
96
:teacher.
97
:And it was all, you don't realize when
you're so young, but a lot of it was self
98
:-funded, a lot of very fond memories.
99
:And he got me, he got me into, into the
music side of things.
100
:And he taught, I've got a sort of family
connection.
101
:He taught my mom and my dad and my uncle
who my uncle's a tuba player, play for.
102
:Black Dyke and for Grimthorpe in
particular brass band and such.
103
:So it's, Holland was a huge part of that.
104
:So when it came to doing something like
this and even, even the last pod, or in
105
:fact, all the podcasts that I've ever done
has had music as intros that I've put
106
:together just for bands.
107
:So the podcast Accelerator, which was my
previous show and all the ones before it,
108
:they all had this kind of rock guitar
intro that was cut from a song that we did
109
:in...
110
:Um, it was in Glenn's studio down in
Barnsley.
111
:Um, you know, Glenn, I don't know if you
know Glenn Sutton from, but yeah, it was
112
:down at the, uh, uh, the skin boat
studios.
113
:And we cut it in there and used it as the
intro for years.
114
:And actually the trailer of this show
starts with that music.
115
:And it's a bit tongue in cheek.
116
:I say, look, you know, it's acted out.
117
:The trailer is very much a look.
118
:We can't use that again.
119
:We've got to do something better, which is
when you're beautiful, fantastic music
120
:comes in.
121
:Um, so it was, it was really important to
get someone that understood music and that
122
:really got it, but that we could do
something custom out of it and the lyrics
123
:for it.
124
:So when I found you, it was, it was like
this match made in heaven.
125
:Um, and the brief for anyone listening was
I wanted an old school TV theme song.
126
:I wanted something that was short, that
was sweet and that was so annoyingly
127
:catchy that you would not stop.
128
:singing it.
129
:And I mean, we've got two versions of the
intro.
130
:We've got the main one with this sort of
the sitcom -esque one.
131
:Then we've got the one that we call the
calamity one, which you'll hear dotted
132
:throughout.
133
:We're going to play, we'll play the intro
in just a few minutes and then we'll play
134
:the calamity one as well.
135
:But it was, it was, it was quite a weird
brief for me to write because it was so
136
:specific, but yet so broad.
137
:How did you get to approaching that?
138
:When, when, when you got that formula, how
do you even start something like this?
139
:just loved the brief from the first
contact that we had.
140
:And I knew you were from Boundsley and you
wanted someone like that.
141
:But I don't sing in a Boundsley accent
now, do I?
142
:So you can't tell I'm from Boundsley when
I'm singing.
143
:sing in a Barnsley accent.
144
:You should see some of the karaoke.
145
:Like we go to conferences and there's a
karaoke party.
146
:And I think I'm sound, you know, like
Lenny Kravitz, but I'm not, I'm sounding
147
:like, you know, Barman at Wetherspoons in
Barnsley.
148
:I sound so Barnsley.
149
:You do not sound Barnsley at all.
150
:I am Barnsley Mourn and Bred, but yeah,
flush that out when I'm singing.
151
:Yeah, it was just such a fun vibe of it.
152
:And I really wanted lots of different
things and things going off in it.
153
:I wanted it to be busy.
154
:And obviously the main thing was this
catchy tune, the melody of it.
155
:So I really wanted it to be tuned, but
simple.
156
:So it's a simple chord structure.
157
:I've not done anything.
158
:I've not rewritten jazz harmony there or
anything.
159
:It's a really...
160
:simple harmonic structure that allows the
melody to be, like you say, catchy,
161
:something really catchy, really clear.
162
:So what I'm saying is funny, it's
important.
163
:I want people to know exactly what I'm
saying.
164
:So hopefully that comes across as well.
165
:And just the whole vibe, after our first
meeting with you, I kind of got the vibe
166
:that, you know, it's fun.
167
:And I just wanted that energy all over it.
168
:Yeah, the energy is such a big thing.
169
:And the main version, which we're going to
play in just a moment, is I love it.
170
:I love the way that you'd used, like I'm
guessing it's some sort of envelope filter
171
:or whatever it is on the drums to sort of
bring that eighties, that eighties real
172
:kind of sitcom vibe to it.
173
:We've heard anyone will recognize that
kind of sound effect, but it was, I didn't
174
:expect it.
175
:I didn't expect it.
176
:And I'm a huge fan personally.
177
:I come a middle of the road Bon Jovi fan.
178
:You know, I'm like, give me some formula
rock.
179
:Yeah, I need that's what I need when I'm
running or whatever to put me in a good
180
:mood.
181
:So when when I heard the chord structure
and when it was it was so simple, but it
182
:allowed, like you said, the melody to
become such an earworm, I thought that
183
:Catherine has just nailed that because I'm
a huge fan of just simple hooks that are
184
:really executed so very well.
185
:And you absolutely delivered on that one.
186
:But we ended up as well with this weird.
187
:calamity version of it, this sort of
country.
188
:Like, where did that come from?
189
:I didn't expect that.
190
:That was a nice little surprise.
191
:Yeah, I didn't expect that first either.
192
:So I've done the first one and I've worked
with a producer, my husband.
193
:So we put all those sounds together and we
just sort of said it.
194
:I think I suggested it to you as a joke
first.
195
:I said it really lend itself to, you know,
a spoof sort of thing with even more stuff
196
:going on and yeah, yeah.
197
:And it just works.
198
:So I said, well, we'll throw it together
and you loved it.
199
:It's absolutely perfect.
200
:And the way that I think we intend to use
that is the main shows, the main show
201
:theme.
202
:But there's a lot of weird stuff happens
in our industry.
203
:There's a lot of things that people
sometimes get, you know, a little bit
204
:awry.
205
:They go a little bit or a little bit off
kilter sometimes.
206
:And so because the show is quite a topical
show, we we will probably use that when.
207
:things I have gone a little bit awry when
there's a little bit of news in the
208
:industry where you think that's a little
bit shaky.
209
:And I love that.
210
:And I think as well personally, one of the
fascinating pieces of that surprise and
211
:having that, that audio to use and being
such a high level, but such a different
212
:version of the intro is that it keeps it
interesting as well.
213
:I think very often with podcasts, you can,
you, you always want that element of
214
:recognition.
215
:Of course it's the theme song.
216
:You want the recognition.
217
:It's short, it's punchy, it's an earworm.
218
:But it can get a little bit stale if I'm
hearing the same thing.
219
:So I think that the ability to shock
people about, oh, wait a second, that's
220
:different this week.
221
:Why is that different?
222
:So I was, wait a minute, I'm going to use
a fantastic pun here.
223
:I was belighted when you sent it.
224
:Oh, that is a terrible, terrible, terrible
pun.
225
:And I apologize to all concerned.
226
:Now, I am going to play for you the
listener.
227
:You'll have heard it at the beginning.
228
:of the episode, but I'm going to just play
the calamity version of the intro as well.
229
:So you'll have heard the main theme right
at the beginning.
230
:You can listen to that.
231
:And it was probably stuck in your head
already.
232
:But right now I am just going to play the
calamity version so you can hear that,
233
:because I think it's fantastic.
234
:Yeah, it sounds, it almost sounds like I'm
hobbling in on a horse, you know, and I'm
235
:going to park up my horse at the saloon.
236
:Yeah, and things are just falling about,
falling off the walls.
237
:Yeah.
238
:like some old carry on sort of, you know,
real kind of big sketch.
239
:Like you say, everything's going wrong, a
bit of a comedy of errors.
240
:So, yeah, I love that.
241
:I love that.
242
:Now, I want to switch gears a little bit.
243
:We've got some important pieces of the
puzzle.
244
:So for any podcaster listening out there,
what I wanted to do with this podcast was
245
:I didn't want it to be an industry show
that just talked about the industry or
246
:talked about us.
247
:So that that's reflected in the fact that
we have industry guests on, but we also
248
:have.
249
:in the creators on people that aren't
industry experts so that we can hear these
250
:powerful podcasting perspectives.
251
:I think it's very important that as an
industry show, we don't just give the view
252
:from the top because very often people
will say, well, OK, here's this thing
253
:happening at the highest level of
podcasting.
254
:And a lot of people forget about the
creator sat in their bedroom creating
255
:their podcast because they love it.
256
:And it's those kind of people that we want
to bring to the fore as well.
257
:So this is very, very powerful.
258
:And to do that.
259
:We didn't just want to talk about industry
developments or industry news.
260
:We wanted to do another couple of things.
261
:So we've actually got three segments of
the podcast.
262
:Much of these segments will be built out
using Captivate's dynamic content engine,
263
:which is called Amy.
264
:So what that means is that we'll record
some of the audio, but we'll use Captivate
265
:to insert the jingles, the segment breaks
and these three segments.
266
:I love them because again, the brief was
267
:go a bit sick on me.
268
:Let's go a bit radio, a bit catch phrase.
269
:So when we, when we, I grew up, I don't
know about you, Cassie.
270
:I grew up watching bullseye in the UK, you
know, a Jim bowing, your bus fare home.
271
:Remember that I want to like that cheesy
vibe.
272
:I want to gladiators on a Saturday night.
273
:I wanted the generation game.
274
:I wanted all of that in a podcast mini
jingle.
275
:So when we did these segments, we named
them.
276
:suitably.
277
:So I'm going to play you these three
segments and I'm going to just explain
278
:what they are.
279
:And then Catherine will talk about in
particular just how you came up with these
280
:ideas as well, because they do have a
slightly different vibe to them.
281
:So the first one I'm going to play for you
now is the wonderfully whimsical
282
:podcasting wishlist.
283
:This is very much for when we as creators,
as industry thinkers, when we start to
284
:think about where the industry could go,
what would we like from the industry?
285
:It's our wish list.
286
:It's something that we dream of in the
industry.
287
:So that segment's really, really powerful.
288
:The next one is this is an interesting
one.
289
:It's again, another terrible pun.
290
:It's called the wave file.
291
:And the wave file is very much about us
highlighting other podcasts.
292
:So anytime you hear the wave file intro,
the segment jingle, the cut, you are going
293
:to be introduced to another podcast.
294
:We're going to be inserting trailers from
across the world of podcasting from
295
:independent creators up to the shows that
we love and adore on a bigger scale.
296
:We're going to we're going to work with
everyone on this to highlight as many new
297
:podcasts as we can.
298
:So the wave file is our way of giving a
little bit of a wave.
299
:to creators doing wonderful work and
helping you to discover new shows as well.
300
:Perhaps my favorite segment though is,
again, I just think I'm terrible at puns,
301
:but we rolled with it.
302
:This is called the Flattering Ram.
303
:The logic behind the flattering Ram is
that sometimes we can get a little bit
304
:heavy with a podcast and especially an
industry podcast.
305
:We can get a little negative.
306
:We can get a little, here's everything
that's wrong.
307
:We didn't want to do that.
308
:So instead of it being a battery Ram, we
wanted this to be the flattering Ram where
309
:we take someone that is in the podcasting
industry doing great work or that we just
310
:think is fantastic.
311
:And we flatter them.
312
:Now we might flatter their wonderful work.
313
:We might flatter their show.
314
:We might flatter something they've said,
or we might just like them.
315
:We might just flatter their wonderful
haircut.
316
:We might just flatter something that we've
seen them do that was fun.
317
:We might just flatter something that we've
seen them wear.
318
:But the point is to highlight good people
in a positive way.
319
:So these segments, they're really, really
powerful.
320
:And Catherine, when I came to you with
these little mini segments, these are
321
:quite coral.
322
:These are quite, they are quite whimsical.
323
:I what was the approach to that?
324
:Because they clearly tie with the intro
music, but they are rather different as
325
:well.
326
:Talk to us a little bit about that
approach.
327
:Yeah.
328
:Well, the whimsical one, just the word
whimsical, I just, I just had to just, I
329
:mean, I've got a piano in front of me
here.
330
:That's why I'm just looking down.
331
:I just immediately, it just needed to be
whimsical.
332
:Just that word is so descriptive, isn't
it?
333
:And I knew that sound that had to come
across a little bit magical and yeah.
334
:And the flattering rams just, yeah.
335
:is clear.
336
:Like you even draw the word out.
337
:I love it.
338
:I think it's perfect.
339
:Yeah, yeah, which then when I went onto
the wave file, I think we had a couple of
340
:attempts at this, because I'd sort of
gone, the wave file, and it were a bit too
341
:jazz hands, I think, maybe, or slow.
342
:And I think we shortened it.
343
:So I think there's a couple of versions
floating around of that one.
344
:But yeah, I do tend to do things slower
than, I don't know why I do things so
345
:slow.
346
:So yeah, that were a good call.
347
:to be a bit more snappy, but the vocal
harmony is massive on that one.
348
:It's really layered up to give that
massive sound, because wave files are much
349
:bigger than MP3s, so.
350
:I love that.
351
:I love that.
352
:You're also a pun queen.
353
:I love this.
354
:This is perfect.
355
:That you're right as well, because a lot
of the harmonies are really close on that.
356
:Like I'm a huge fan of like, obviously the
layered harmonies, but I'm generally a
357
:fan.
358
:This is probably my Bon Jovi era coming
out, but just a close harmony like the Bon
359
:Jovi and the Sambor.
360
:They're always very close harmonies.
361
:It's never a faith.
362
:It's never something weird.
363
:It's always a very close harmony that's
following the melody.
364
:So I really like that.
365
:It's got airs.
366
:Again, I'm showing my age.
367
:I'm showing my education in music, which
is is dragged up by my mom and dad.
368
:But it's it's got a bit of a queen feel, a
bit of a journey feel to it, you know,
369
:from a rock perspective, it's got that,
you know, a rock band with choral
370
:training, which is sometimes like the
journey and Queen had that sort of
371
:operatic training in there.
372
:So it is very laid.
373
:And I really like that.
374
:Was it was that always the intent with
that?
375
:Did you want that to feel like that or was
that something that was quite an
376
:evolution?
377
:But that's my signature sound really to
build up harmonies.
378
:So from the healing music, that's all
layered up harmony.
379
:I love to use my voice in harmony.
380
:Cause when I started doing that type of
music, I was searching for a synth sound,
381
:which would create that.
382
:And I was just so disappointed, literally
pressing buttons going, that's not it,
383
:that's not it, that's not it, no.
384
:An hour later, I'll just do it myself.
385
:I'll use my voice.
386
:That's what I want.
387
:I want this layered.
388
:And I love doing it.
389
:And it's really labor intensive because I
triple track each harmony.
390
:So if it's four part harmony, there'll be
16 of me all in, oh, just this ethereal
391
:sound.
392
:So that, I mean, I love to do that so that
I could get my signature sound into that
393
:somehow, even though it's different vibe
to it, it's still the harmonic build up.
394
:Yeah, that's what I love to do.
395
:Oh, that's fantastic.
396
:Yeah, I think it sounds amazing.
397
:It's everything.
398
:I wanted that full sound, but something
light, if that makes sense.
399
:And it works so well.
400
:It's the same with the flattering ram as
well.
401
:I think that's a very similar vibe.
402
:And it's because I wanted this show to be
very positive.
403
:I wanted it to be very even if there's
something difficult to talk about in
404
:podcasting, my personal brand and the
brand of everything that we've ever built
405
:is very much a fair brand.
406
:It's very much a
407
:The approach is an open approach.
408
:It's never trashing people.
409
:It's never, it's never almost taking
sides.
410
:It's very objective and pragmatic, but
from the perspective of fairness and it
411
:just, the music just fits that brand so
well.
412
:And just, I think on the back of that,
there's something interesting in this one.
413
:Cause you actually, you've done a lot more
podcasting music since we worked together.
414
:You've done a lot more intros, a lot more
business podcast branding as it's become.
415
:Ironically, it's become more relevant in
more local areas like a barns.
416
:I remember when people in barns, they
thought I was crazy for getting involved
417
:in podcasting, but now everyone's doing
it.
418
:Everyone's still, you know, is in
podcasting.
419
:How have you approached, for example, like
business shows where they've come to you
420
:and they said, look, Catherine, we need an
intro.
421
:How have you managed to?
422
:I suppose, bring your level of of talent
and skill and expertise.
423
:but keep it diverse enough and relevant
enough for each person.
424
:Sure.
425
:Has that been quite a challenge because
everyone is different?
426
:Yeah, I love it actually.
427
:I sort of do a deep dive into their
business.
428
:So I'll look at the visual brandings and
I'll look at them as, you the face of the
429
:business.
430
:And also, like I said, the research, so
for example, I did little audio idents for
431
:a financial company.
432
:Now the chakra, the solar plexus chakra.
433
:It has the color yellow and it's all about
prosperity and financial abundance and all
434
:this sort of things.
435
:And so there's a key, a tonality on the
piano, on any musical instrument that
436
:represents that, that will put that vibe
out there.
437
:So obviously I went with that key.
438
:So that's my starting point.
439
:I know what key I'm in and I can tell from
the people I'm meeting in the business.
440
:the vibe of it and I look at all their
website and how all that flows.
441
:And actually for this particular one, I
used their word as a percussive sound for
442
:it.
443
:And that was the start point then, the
percussive sound and that which not
444
:everyone upon hearing it would go, oh yes,
that's indicative of the word.
445
:But it was a starting point for it and it
just adds a little clever thing.
446
:And when I explained what I'd done, they
were like, wow, we would never have
447
:thought.
448
:to do that.
449
:So, so that, and that's a different, I
don't think I've ever done, used the word
450
:of the business in the theme before.
451
:So, so that was a total different way to
work for that one.
452
:And another way to work was a podcast
theme tune I did for a lovely lady.
453
:And she sang me the theme tune.
454
:She says, I've got this tune in my, she
like, she plays a little bit and she sings
455
:a little bit.
456
:She says, I'm not a musician, but I've
just got this melody idea.
457
:There was no chords behind it or anything.
458
:So she sung it down the phone and I was, I
was dutting about, right, right.
459
:I've got it, I've got it, I've got it,
I've got to go.
460
:I didn't want to talk about it anymore.
461
:I've got it, I've got it.
462
:And I immediately put the harmonic
structure behind it and made it into, made
463
:it into a melody.
464
:And I padded that out again with the
vocals and a saxophone melody.
465
:She specifically wanted a saxophone theme
tune.
466
:And we put the whole package together.
467
:So she had lots of little audio items to
put in throughout the podcast.
468
:And then when we'd finished the whole
package and everything were done, signed
469
:off, done, she run me up, she says, will
you just do me like a 10 minute version of
470
:just piano solo, like just the backing.
471
:And she uses it for her own sort of, her
own theme tune when she's preparing for
472
:something and she needs to relax and get
into the zone, but she loves the whole
473
:theme of it.
474
:And it brings her back to business and
what she's on for that day.
475
:So she's got her own bespoke version for
her to use for a personal life.
476
:And yeah, it was such a brilliant package
to put together for her.
477
:I love that.
478
:That's tons of fun.
479
:And what an interesting use case as well,
because she'll be able to use that across
480
:videos and speaking gigs as well if she
wants to.
481
:And just to bring her back into focus, I
think is fascinating.
482
:And what you said about using the business
name as a percussive thing or a rhythmic
483
:thing.
484
:I'm a huge John Williams fan.
485
:So, you know, I remember vividly being
stood in front of the record player when I
486
:was about three years old.
487
:And I still actually do this, but I don't
stand in front of the record player.
488
:But I listened to it just as much the
Superman theme tune.
489
:And that was that was probably the first
time that I ever came across that.
490
:Like, wait a minute, the music just talked
to me.
491
:What is this?
492
:This is this is fascinating.
493
:So to see see that logic applied to
something that let's be honest, it's
494
:business.
495
:A lot of people would think, well, wait a
minute, you know, how how can we do
496
:something this good with business because
people that don't associate that.
497
:And it just goes to show, I think that
just because.
498
:It's business and it has to be
professional and theoretically it can be a
499
:little bit dry.
500
:It shows that it doesn't have to be dry.
501
:It can be creative.
502
:It can be as creative as anything else.
503
:And it's just, I think that is such an
understated thought process, certainly for
504
:business owners.
505
:I think that's so important, really,
really important.
506
:And we're going to stick a pin in it in
just a second, because I think this is
507
:such an interesting deep dive.
508
:But what I want to do is just shout out as
well.
509
:to all you listening out there, anyone
listening, anyone that's interested in
510
:this element of in and around podcasting,
we have put a lyric sheet together.
511
:You don't need to give us your email
address or anything silly like that.
512
:Just on the website, in the show notes of
this episode, whether you're listening in
513
:Spotify, YouTube, Apple Podcasts, Global
Player, or in and around podcasting .com,
514
:there's a lyric sheet, an old school lyric
sheet that's got the words to...
515
:the theme tune on and you will see that
when I wrote this, the lyrics and then
516
:Catherine so wonderfully brought it to
life.
517
:I really wanted to just go straight at
what this brand means because it's not
518
:just for the geeks and for the OGs.
519
:It's for everyone that is in and around
podcasting.
520
:So go get the lyric sheet.
521
:You don't need to give us an email or
anything, anything crazy like that.
522
:It's just there's a link.
523
:It's just fun.
524
:So Catherine, thank you so much.
525
:Be light for music.
526
:Is it well, you're online, you're
everywhere.
527
:The Twitter, the LinkedIn, the Internet's
what's the?
528
:What are all the places anyone can find
you online?
529
:Instagram as well.
530
:So if you search, Be Lightful Music,
Instagram is Be Lightful Underscore Music
531
:and just search Be Lightful Music,
Facebook and then LinkedIn is just my
532
:name, Katherine with a C, Rannis, R -A -N
-N -U -S.
533
:And if you search that across Instagram
and Facebook as well, I've got my live
534
:music, cause I am a gigging musician as
well.
535
:So I manage two pages on each platform,
which is a nightmare.
536
:Catherine really is fantastic as well.
537
:Highly recommend you check it out.
538
:Some of the LinkedIn posts that she puts.
539
:Actually, I'm going to be honest with you,
I'm not a huge LinkedIn fan, but your
540
:posts are becoming more and more frequent
in my timeline because they're the only
541
:ones that I watch when you're playing or
when you're recording.
542
:I think they're fascinating.
543
:So if you are a podcaster looking for some
outstanding intro music or some theme
544
:work, please do let Catherine know.
545
:She really is wonderful.
546
:And if you enjoyed this bonus episode, I'm
just getting you into the vibe of in and
547
:around podcasting.
548
:Danny and I...
549
:are going to talk on another bonus episode
about why we put this show together, what
550
:it stands for.
551
:Of course, you can share the trailer with
all of your friends who are in and around
552
:podcasting and you can check us out on
YouTube, Apple, Spotify, Global Player and
553
:wherever, obviously, I'll say it, wherever
you get your podcast, but also in and
554
:around podcasting .com slash listen.
555
:So until the next time, enjoy yourself.
556
:Keep enjoying your podcasting.
557
:Take care and we'll be back very, very
soon.