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COVID-19: effects on the consumer landscape | webinar with YouGov
30th March 2020 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:29:20

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In this session, YouGov will shed light on the consumer landscape around the virus – how people see their behaviour, their spending, their media consumption changing and lots more. They will share their top insights using data from their weekly APAC Covid-19 trackers across 8 APAC markets. Since the start of 2020, Covid-19 has dominated headlines and disrupted businesses across the globe. It has left marketers uncertain on how to meaningfully engage with audiences; when to launch campaigns and how consumers will react. Note: we apologise for some of the quality of the live streamed webinar, but we hope the content is still informative and of value.