Are you working at a job, or are you working at building a business that will be worth enough to sell someday?

Michael E. Gerber is the author of the NY Times mega-bestseller for two consecutive decades, The E-Myth Revisited, and nine other worldwide best-selling E-Myth books. For over 40 years, Michael has been impacting the lives of small business owners as one of the world's most renowned small business thought leaders.

With 34 books in his name, Michael is a rockstar author who describes his success with The E-Myth Revisited a complete accident. He knew how to sell encyclopedias, and he quickly learned how to sell systems for any company. The true product of a business is the business itself, and therein lies the secret of success. Instead of trying to reinvent everything all the time, the basics of business are the same across the board. Companies succeed when they have their basics covered.

Michael shares the success of McDonald’s, what he calls the most successful small business in the world. It’s not the culture of a company that creates the success, it’s the approach to developing people in a way that they know the story, the vision, and the values of a company and can deliver it to customers over and over again.

In business, practice absolutely makes perfect. The experience of practicing creates a ritual, and that ritual leads to mastery. When companies can master their offerings in a way that can be delivered flawlessly to their customers, they will find success.

Interview Links:

Michael E. Gerber

Resources:

Growth Navigator Coaching

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube

Recruiter.com Short List (use code scaleup)

Scaling Up is the best-selling book by Verne Harnish and our team for Scaling Up Coaches (formerly Gazelles). We share how the fastest-growing companies succeed where so many others fail.

Bill Gallagher, Scaling Coach and host of the show, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

We help leadership teams with the biggest decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth. Scaling Up is based on Verne’s original best-selling business book, Mastering the Rockefeller Habits.

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