Auto repair shop owners and business owners, in general, like to chase shiny objects, and marketing is no exception - and sometimes those shiny objects are worth chasing - but not until you have the foundations in place first. So what are the foundations when it comes to marketing? Kim and I answer that in this episode.

Talking Points

• What if everything you know about marketing is actually what’s holding your business back?
• 1- Have a Great Website
• 2 - Get your SEO right
• 3 - Send a Monthly Email Newsletter
• 4 - Post on Social Media Regularly
• 5 - Embrace Pictures and Video
• 6 - Boost Facebook Posts
• 7 - Do Google Ads
• 8 - Be nice to people
• 9 - Focus on getting reviews
• 10 - Join and Get Involved With Your LocalChambers of Commerce
• 11 - Join a BNI Group
• 12 - Embrace Community Involvement
• 13 - Actually Fix the Cars

Lagniappe (Books, Links, Other Podcasts, etc)

• Podcast: Making Friends With Short Format Video
• Podcast: Is it Customer Service Or Is It Marketing?
• Podcast: Networking Skills To Get The Most From In-Person Events
• Podcast: What’s Your Story? Talking Video With Patrick Egan
• Podcast: The Top Features An Auto Repair Shop Website Needs
• Podcast: Does Your Community REALLY Know You?
• Podcast: Keywords in Reviews - Adding Fuel to the Fire

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE