Amazon has launched an AI powered video ad generator ahead of the holidays. According to Retail Dive, Amazon unveiled a new solution that uses generative artificial intelligence to convert product images into video ads. The video generator currently in beta is part of Amazon's sponsored brands, campaign suite.
And available to add partners at no additional cost. Joe frayers. Do you like that? And that was, that was, that was pretty good friends for those days. Joe frayers. I'm just going to say that G E L L E. Is that how you say that name? Joe? I have no idea. I'm just going with it. Cause it sounds right. Like gel with Josh in front of it.
Like I don't know. Joe frayers. But anyway, Gelfraer, for those that are not familiar, is a French skincare company that has reportedly been testing the offering as it prepares for the Black Friday rush. To use the video generator, a retailer on the sponsored brand's platform can submit their product page and go to a drop down menu, selecting, quote, choose an AI generated video, end quote.
The tool will then show several video options to choose from that the brand can edit to their liking in a demo video. A lavender scented lotion is fed through the video generator, creating ads that show sprawling fields of flower. For example, in that demo video, the user then adds additional copy to highlight the product's qualities.
And how long do you give it until Amazon's new ad AI ad generator moves out of its beta phase? Oh my God. I think this thing is going to fly off the shelves. I think it's going to be, yeah, I think it's going to explode. I mean, every. Every person selling product on Amazon has product images. And with this, every person selling product on Amazon now has product videos.
It's as simple as that. I mean, they can share that on more platforms. They have more, you know, social media content. It'll turn up on more search engines. Like everything is, is plused up now for every single person who has this capability and ultimately that. Results in, you know, more exposure for that brand, more exposure for Amazon.
And I think a willingness back to what we were talking about earlier, like gives, gives sellers a willingness to pay Amazon a cut of sales for something, because they're getting this in return, they're getting more content for their brand and they don't have to do a thing or lift a finger. So. I think it's going to explode.
How about you? Demo video is pretty cool. So you're thinking Gilles Frere is onto something. That's what you're saying that. Oh yeah. They're, they're a smart early adopter. Yes. Yeah, for sure. I mean, yes, there's going to be the same thing with like the image generators or the background generator that they created with, for the still images a few months ago, like there's still going to be things you're going to have to double check or whatever, but I mean, you're, you're pressing a button and now you've got double the content.
Triple or quadruple the content. Like it's just, it's amazing. That's a great point. This might be the core of the show, but double checking is always faster than creating it yourself too. You know, I mean, you know, a hundred percent it is. So yeah, I mean, I agree. I, I, I'm just amazed at how quickly and easily tools like these are now coming to market.
Yes. I mean, if you're in the content game, yeah, no, for sure. I loved it. I just, it's so fun. But like, you know, if you're in the content game, which digital commerce is clearly a content game, people are just going to want tools like this. I mean, I absolutely love it for that reason. And I think the small and medium sized brands, which from your experience, you know, really well, They don't have the budgets for photo shoots to, to, to juj up, juj up their content in this way.
So this makes a ton of sense. And it also finally, you know, I'd say it also reminds me or highlights the podcast we did with avatar at the beginning of summer, where if you haven't watched that, I encourage or listen to it. I encourage people to go back And check it out because this is just one step in this evolution.
Like you'll you'll listen to that podcast. You go, Oh my God, things are going to change even more rapidly than this headline just described too. Yeah. Especially, I think, you know, as we're, as we're looking at the. The larger enterprise brands and how they're using avatar to kind of take this and really level it up and save so much money.
I mean, that's the big thing. And that was obviously the big part of this press release from Amazon was like, you know, you don't have a hundred thousand or 150, 000 to create this video shoot. It, this, this takes less time, less money. Like all of the things are better for that Amazon flywheel. Like you're the product, the sellers are doing better.
Amazon's doing better. It just keeps going and going and going. So it's, it's huge.
