I wonder if there are things that you can do, ways that you can apply you knowledge and skill in the realm of your client’s business, even if you wouldn’t necessarily consider it “architecture,” that can expand or pivot your services to make your client’s business better? That's a pretty practical approach. I think there are ways to help your clients that don’t involve drawing lines on paper that represent great opportunities. And, I don’t think it would be hard for you imagine a way or point out an example, either.

Mentioned in this episode:

Emerging

Build Your Brand