Shownotes
If you're ready to improve your website’s effectiveness and gain practical SEO and design insights, this episode is for you.
I'm joined by Jess Freeman, the award-winning founder of Jess Creatives. With over a decade of experience transforming underperforming websites into valuable business assets, Jess shares her straightforward approach to web design and digital marketing. She provides tips that empower small business owners to strengthen their online presence without relying on social media.
In this episode, we're chatting:
- The latest changes in Google's algorithm and how it prioritizes unique, original content
- How to integrate storytelling throughout your website for brand consistency and SEO
- Practical SEO strategies you can start using today
- Design elements that improve readability and user experience to support conversions
- Common website mistakes to avoid and how to create a smooth customer journey
- Tools and tips for effective keyword research for DIY website updates
- Balancing creativity and SEO strategy to write compelling headlines and copy
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