On this episode of the Blackletter podcast, Tom Dunlap wraps up his conversation with Darrell Moon, the founder and CEO of Orriant. In Session 3 of 3, Darrell shares his advice to entrepreneurs: continuous quality improvement. In asking yourself who the customer is, Darrell believes you can categorize people as the served, server, sender and solvency. He breaks down what these are and how to find balance amongst them in order to have a thriving business. Listen to the episode to hear how this advice can help you.