Loading Episode...
The Membership Guys Podcast with Mike Morrison - The Membership Guys 30th October 2018
Tactics to Pre-empt and Prevent Member Cancellations
00:00:00 00:41:03

Tactics to Pre-empt and Prevent Member Cancellations

Cancellations are an inevitable part of the member journey.

Everyone running a membership deals with them.

However that doesn't mean you just have to sit back and let cancellations happen!

In this episode I share some simple ways that you can pre-empt cancelling members and reduce the number of people leaving your membership.

Episode Summary:

  • Why it's crucial to get feedback from outgoing members in order to help you zero in on problem areas (and easy fixes!)
  • Monitoring member activity and engagement, and taking action to salvage people who might be slipping away
  • "I haven't got time" is a common reason members leave - what does that really mean and how can you tackle it?
  • Dealing with involuntary churn from failed payments - what's the answer?