In this podcast episode of "Do This Not That!" host Jay Schwedelson discusses the importance of the first half of the email subject line in engaging recipients. 

He provides tips for optimizing the start of the subject line, such as:

• Including the offer or main message at the very start of your subject lines
• Starting with a number (avoiding numbers ending in zero or five)
• Capitalizing the first word
• Using brackets to enclose critical messages
• Considering the use of emojis

These simple tips can increase your email open rates by over 20%.

So if you're ready to improve your email marketing programs, tune in for this episode!

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