Shownotes
In this episode, we follow Thomas Johnston's journey as the owner of a local SEO agency for franchises. He started by working for free at an agency to gain experience before starting his own business. Dealing with clients became draining, so he shifted his focus to creating white-label brands for other companies. Thomas discusses the scalability of having multiple locations within one niche and the importance of using WordPress for a multi-site setup. He also shares the challenges he faced with Google penalizing his business multiple times and how he recovered. Thomas reveals his plans for a salary-based payment structure and the role of his outsourcer from Bangladesh. He emphasizes the significance of Google My Business listings for generating revenue and the value Google places on them. Thomas highlights his collaboration with a web designer from Fiverr and the strong relationship he has built with his outsourcer. He encourages independent thinking and decision-making, which has led to positive results. Thomas emphasizes the importance of Google My Business listings, social media posting, and replying to reviews for SEO and sales. He also explores the potential of affiliate programs for local services and the need for a corporate call center. Overall, Thomas has found success in creating white-label brands and focusing on niche markets, and he plans to continue scaling his business and exploring new opportunities.
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