In this enlightening episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon sit down with the legendary Daniel Budai to uncover the transformative power of podcasting for business growth. Dive into a world where conversations lead to client conversions, and learn how the strategic use of podcasting can elevate your business to new heights.

Episode Highlights:

1. Introduction to Podcasting for Business: Explore how podcasting goes beyond entertainment to become a pivotal marketing tool for businesses seeking to grow their audience and enhance client engagement.
2. The Power of Conversational Engagement: Discover the unique advantage of podcasting in building deep, meaningful connections with potential clients through engaging discussions.
3. Implementing Value-Added Services: Daniel Budai shares his innovative approach of offering free audits to podcast guests as a lead generation tool, demonstrating the importance of adding value to every interaction.
4. Success Stories and Real-Life Applications: Get inspired by real-life examples of how podcasting has helped businesses turn casual chats into profitable relationships.
5. Strategies for High Conversion Rates: Uncover the secret sauce behind achieving impressive conversion rates from podcast guest appearances to loyal clients.
6. Building Lasting Client Relationships: Learn how the initial connection formed through podcasting can lead to long-term business relationships, characterised by trust and mutual value.

Key Takeaways:

• High Conversion Potential: Leveraging the intimacy of podcasting to build trust and rapport with potential clients.
• Value-Added Services: The strategic offer of free, high-value services like audits to showcase expertise and encourage business engagement.
• Chat. Connect. Convert.: The three-step process that encapsulates the journey from podcast guest to client conversion, highlighting the ease and effectiveness of this approach.

Join us on this journey at Podjunction, where business meets podcasting, and discover how you can harness the power of conversations to turn talks into profit.

Links and Resources:

• Visit Podjunction
• Connect with Daniel Budai: Website , LinkedIn
• Join the Podjunction Cohort for extended insights and full interviews.

Remember to subscribe to Podjunction for more episodes where we unravel the secrets of using podcasting to grow your business. Whether you're a podcasting newbie or a seasoned professional, there's always something new to learn with us. Happy podcasting!

Welcome to Podjunction, where business meets podcasting.

Whether you're on a morning jog, driving to work, whipping up a meal,

or just taking a moment for yourself, our week Weekly bite sized episodes

promise fresh insights from successful podcasters who have cracked the code of

using podcasts to grow their business.

So whether you're a podcasting newbie or seasoned podcaster,

grab your notebooks and get ready.

Hello and welcome to another brand new episode of Podjunction.

My name is Matt Edmundson.

Beside me is the debonair.

Sadaf Beynon.

How are we doing?

We're good.

Yeah.

I noticed actually, just looking across the table, you've taken your

bracelet off because when we were getting set up, I did notice it

was jingle jangling a little bit.

Yeah.

Yeah.

That's exactly why.

Okay.

Fair play to you.

So welcome to the show.

It's great to have you here with us.

We are a podcast which talks about podcasting.

Which I still think is quite funny, but yes, it's a podcast about

podcasting where we talk about how, um, how to use podcasting to grow

your business basically is what we do.

So yeah, what have we got coming up today?

So we've got Daniel Budai again,

again, the legendary, yes,

and he is talking about how he uses a free audit that

he offers to his podcast guests as a generation tool for his business.

Ah, LeadGen.

So we're getting into LeadGen with Dan Budai who is a legend.

Dan Budai was in the last episode, wasn't he?

Yes, he was great.

To be fair, ladies and gentlemen, whilst it may be a week between you listening

to the episodes, depending on how you consume the content, it's been a

few weeks since we recorded that one.

I'm just wrecking my memory yes it was Dan, yes I remember what

we talked about, yes, good.

So we've got Dan again this week Dan's such a legend I really like what Dan's

done and he's really used podcasting to grow his business quite a lot, so

you're definitely going to want to pay attention to this because he has

definitely walked the walk as they say.

So yeah, it's you say there's a question you need to ask me

before we Yes, I have a question.

And I will take this with me whenever.

Okay, so what's the most unexpected feedback that you've ever received from

a listener and how did it impact you?

So not a guest,

but a listener.

The most unexpected feedback.

That's a really good question.

I'm glad I was prepped about this beforehand.

There's a few instances which stick out in my mind, right?

There was had one the other day, a friend of yours, a guy called Nick.

Is it Nick, the art guy?

Do you know who I mean?

Yes.

I think it's Nick.

The GP.

No, his name will come back to me.

That's really bad, isn't it?

Anyway.

The

posters guy.

Yeah.

Yeah.

Yeah.

He's a GP.

He's a GP.

As well.

Oh, okay.

Didn't even know that.

Anyway, Nick, contact me on Instagram.

And said really loved this show, the eCommerce Podcast.

And he went all the way back to episode one.

I'm like, that always surprises me.

And it's not him.

It's not just him.

There's people that reach out to me on LinkedIn all the time going,

yeah, I really love the show.

I'm going to start again from episode one and consume them all.

I'm like, that is.

That's hundreds of hours of content and it's eCommerce.

It's not four years ago.

Some of it still makes sense, it was like four years ago in digital

terms is where it's pre Covid, post

Covid, a lot of changes,

right?

There's been a lot of changes, but the one which surprises me, surprised me

the most at one point I was stopped in the street and someone recognized me.

Nice.

Tell us about that.

They'd been watching the video.

They're like, you're that guy on YouTube, aren't you?

I was like, and it turns out, yeah, they'd been watching the show.

Is that EP again?

Yes.

I think, I can't remember.

I think it was EP.

It was one of the podcasts.

It must have been EP because it was pre Push.

And just recognize me Oh, you're the guy on the, I was like, what the

That's cool.

But you know what, that's actually like often when you start a podcast, you can

go for months before anyone picks you up.

So it's nice that someone goes back and actually watches those early ones.

Yeah.

Actually Episode 1, you can't watch on EP, it's listen only.

And I was listening to it the other day because we were we've created

a new social media channel for EP.

And so we were talking about, the importance of the first nine posts.

Maybe we should do something like, the first nine posts on Instagram

for a podcast at some point.

So anyway we're on about, how do we create the first nine posts and stuff.

One of the posts was, I remember some of the questions like, how did it get

started and all that sort of stuff.

And I'm like it'd be just really interesting to actually

listen to episode one.

And I went back and went, Oh my Lord.

Were you cringing inside?

I was like, Ooh, I just would not do it this way now.

It's just all a big learning curve, isn't it?

Yeah.

Have you had any surprising feedback?

No.

No.

That was a short answer.

Okay.

On that bombshell, let's listen to Dan Badai and let's get into This

clip then Sadaf and I will be back to chat about how it works for us.

Here we go.

So you came up with the idea then of doing this free audit as like a sort of

an easy next step for clients to take.

You obviously do some kind of audit on their retention marketing and

come up with some strategy for them.

Do most people Then go on from the audit to being clients.

Is that, cause it sounds to me like the audit is a fair bit of work.

But I imagine if you're still doing it, then it's worthwhile.

Yeah,

sure.

Once they get to the audit, they can see the value.

And I think it's really valuable for them.

And it's free, right?

So free audit.

And I think not half of them, but like one third of them, they become clients

in the end and some of them later, they come back a few months later.

So I think we can say half of them, they become clients.

Within six months.

Yeah.

That's really interesting.

The third of people become clients is a similar statist statistic to a

few other people that I've spoken to actually, that do a similar sort of

thing and who have slightly different mechanisms, but these interesting

sort of trip wires along the way.

That you you convert about a third and when you think about, I just wanna rewind.

And say to you, you're converting about a third.

I don't know of anything else which has such high conversion ratios to clients.

If you think about what the, is podcasting right for my business?

You think here's Daniel saying to you, there's a mechanism that he has

where he converts a third of his.

Clients, in effect, or potential clients, ideal guests, and you go, that's a

really interesting thing to do, isn't it?

Really interesting thing.

And I guess if you've established quite a good relationship through the podcast, you

then deliver value through your services.

Do you find a lot of people stay customers because you've, it feels like

you would have a better relationship with those customers, right?

In the long run,

Yeah,

Also what I have realized, these podcast guests,

these tend to be the best

clients, really good clients,

and maybe it's just because of the personality fit, I don't know

because, when a client comes from, let's say a cold email, but not from

the podcast, Or from a platform.

We are on a few platforms like Clutch, we are still on Upwork.

Sometimes we have clients from there and there we know

them less, their personality.

And, those are harder to handle sometimes, while with referrals

and podcasts it's much better.

They stay longer, they spend more.

Our average client stays with us 12 months.

So one year, but these podcast guests, they tend to, again, they

tend to stay longer and spend more.

If you're intrigued and want to dive deeper into this

conversation, check out PodJunction Cohort where you can listen to the

complete interview and much more.

Simply visit theplodjunction.

com for more information about how to join.

Welcome back.

That was a subtle cut.

Yeah,

sorry about that.

Again, welcome to Podjunction Cohort.

Good reason to go to Cohort and finish off that his thought.

I love that.

Absolutely love that.

So yeah, very good.

Well done to the editing team there.

We nailed that one.

As you can see, ladies and gentlemen, or hear, if you're listening to the

audio version, when we do podcasts, we just tend to leave it in, warts and all

just a bit more authentic, including edits like that, because why not?

It's just a bit more fun.

It just means I can just make fun of something, create a

laugh, which is, super important.

So yeah, welcome back.

Now yeah, if you want to chat, it's worth saying, if you want to check

out that full interview with Daniel, which is just an astounding interview

and get into a bit more detail.

Do go check out Podjunction Cohort where you can listen to the whole interview

in its in its, I was going to say the whole interview in its entirety, which

is an obvious statement, but you can listen to the whole thing in Cohort.

Daniel's a legend.

Now, just to reaffirm the strategy to give you the basics of what

Daniel's doing here, so you know.

If it's just in case it's not clear, Daniel uses his podcast to

invite people onto his show, who would be an ideal client, right?

That's what he does.

And so he brings them onto the show.

He talks to them.

They obviously deliver some kind of value for the podcast guest.

And then Dan offers them like a free audit.

Cause it's like, Hey, we're a retention marketing company.

We do this, and this.

If you would like us to, we'll, we can do, we have this free audit

that we'll do for your business and your retention marketing.

And it's definitely not a heavy sell.

And he's, he's got his email follow up sequences on the back of that.

And out of the customers that say yes, so out of the podcast guests

that say yes, he ends up doing this free retention marketing audit,

which is actually a high value thing.

So it's not like you just, the problem with audits, I find.

I don't know if you find the same.

Someone offers me an audit.

I'm like, you're just going to sit there and pick fault with everything that we've

done and tell me how you do it better.

And so they they've lost their appeal a little bit to me just because I'm just

like, I just don't want to hear I'm doing wrong from you and tell me how you're

doing, but I don't think Dan does that.

That's not my experience with him.

But he does do this audit.

He delivers high value to the clients.

Then one third of the people to a half of those people that do the audit

within six months become his client.

So he is using the podcast as a lead generation tool.

. He's using it to talk to high value clients, so people that he,

will end up buying his services.

. So very targeted in who he has as a guest.

His strategy then is to offer them a sort of a next step after the podcast.

, and.

That leads to a very definite sort of growth in his customer base.

So that's how he's using Podcast to grow his business and he's talking there

specifically about this free audit.

So yeah, just to put it in context.

I thought that would be helpful.

That is very

helpful.

Thank you, Matt.

My pleasure.

Yeah.

So what did you take away?

What did you think?

Anything stick out?

I think it's interesting, isn't it?

Because The free audit as an idea.

So the concept of this free audit is, like I say you've got this

person on your show, you're, so you're using the show to interview.

People who would make great guests great clients.

And what Dan has done, which I think is brilliant and it does

work very well is he's then offered a very clear next step, right?

So that's the great thing about that audit.

Now I'm not saying an audit is something that, every podcaster should do if you're

using it to talk to your ideal guests, if you're using podcasts for that strategy.

But offering clients a very clear next step in their journey with

you, that makes a lot of sense.

Whether it's an audit, whether it's a free e book, whether it's a free service,

whether it's a reduced price service.

I think you have to test it a little bit.

But I think it has to be a no brainer.

As in, if you offer something, it has to be something that

makes sense for the guest.

Yeah.

And is very hard to say no to.

Huh.

So yeah I think the strategy of offering something to guests

like that is, is really good.

Yeah, I agree.

I think it's a chance to showcase your expertise.

You're putting the money where your mouth where your money

is, money where your mouth is.

Just pick either one, it'll be fine.

Yeah.

Yeah.

And also it's an incentive, as you said for the client to.

engage with you?

Yeah.

I think you need to give them another easy yes.

So Inviting someone onto your show who you don't know as a way to initially

connect with them is an easy yes, I think.

Certainly if you're talking to CEOs, business leaders, which

Daniel is, because his whole company is about retention marketing.

Especially for eCom businesses, using email.

To retain customers.

That's what his whole company's all about.

So he's gonna go and get on e-commerce business owners.

That's what he's gonna do.

And then he's gonna talk to 'em about how they would do retention marketing

and start to form that relationship.

And he's giving them an easy yes.

. Does that make sense?

Yeah.

And I think it's good to have two or three easy yeses.

Your lead your potential clients to say yes to.

I'm just re-listening to what I've just said in my head.

It does make sense.

Yes.

, there's a lot of yeses in that sentence.

So giving clients an easy yes and having a very deliberate journey, I think is

really important for podcast guests.

, right?

So if you are selling, it doesn't matter what you sell, like Dan's

retention, marketing, let's say you do.

I don't know, like an online course, right?

So you could use your podcast, you go and get people who would as a guest on

the show, you interview them, people who are like your course members, right?

So it's very targeted.

These would be the kind of people that would buy your course.

And you go listen.

Come on to the show.

You have a conversation with them.

Maybe there's something you can give them in between the course.

It's I can give you a free audit or a one on one coaching session,

or I can chat to you about this.

Or we've got this thing over here, which we can give you, which we'll onboard.

Whatever that is, I think it's a great thing to do.

Now in terms of when you offer this, then Dan does it in the same conversation.

So you'll have the interview, he'll end the interview like 10

minutes before the hard deadline.

Yeah.

So if you scheduled an hour with the client to record or the guest to record,

he'll end it, 10 minutes to, and then he'll just spend two, three minutes, not

a heavy sell at all, just telling you about the audit and whether or not you

want to, you want to take them up on that.

Yeah, I think having an easy yes, just taking two or three minutes in a non

pressure environment, you've already, as long, what I find is when we do

this, cause we do it with push, one of our strategies is with push, there

are like with Podjunction guests, there are things that we could talk

to them about that there's all kinds of things that we can bring in to take

them on that journey with us to give them the sort of the next easy yes.

Yeah.

And I think it's just important to do.

So yeah, definitely do it, pick your time, whether the end of the podcast is

the right time, whether you need more interaction before the next steps and

you've just got to test it, I think.

Yeah.

Yeah.

In summary, it's a very effective tool for lead gen then.

It's super effective.

I think podcasting is a very effective tool for networking

and for making new connections.

I think.

The next step will give those people, will move them from just

being connections to leads, right?

So it is, I think that it is a good next step, lead generation.

What I find also is actually people come back to you, they might say to you, Oh

no, it's okay, I don't need the audit now.

But six months later, if you stayed in touch with them and maintain that

relationship, they may come back to you and say, you remember that free audit that

you said, is it, could we do that now?

And so that can also happen, I think.

So it, it is a bit of a long game.

The downside to it, is it's one to one.

In other words, your, his approach is you go get a client or

potential client on your podcast.

You record the podcast, which is not, it's fairly straightforward,

but let's, there's effort involved.

And then I'm offering them a free audit.

So I'm doing a lot of work up front to try and get the client.

And it's very much all about Dan.

So Dan has to do it.

Dan has to interview the guest.

Dan has to offer the free audit.

He doesn't actually do the audit all the time, I wouldn't have

thought, but maybe he does.

I don't know, but it's one of those things where it's very

resource intensive for you.

That's the downside to it.

And so like with Push, the Push To Be More podcast is very much this format.

We go and find people who we think would be ideal guests.

We interview them.

I interview them.

We chat to them.

And then we have a, a conversation at the end about and we've, we are

experimenting with things like, do we do the audit, do we do a free workshop,

do we do a free online course that's, we're ordinarily charging money for

over here and they could access it, and does that then lead on to bigger things?

You've got to test these different things, right?

And so we can do that with.

push, but it is very demanding on my time.

So I can maybe record.

I could, record seven or eight episodes a week.

If I really want.

I could just set a whole day aside and just talk to people.

So you've got to decide if it's worthwhile for you, I think to do that.

I don't know if I'd do this on an eCommerce business, if I was selling the

client like 30 bucks worth of product, at the end of it, maybe if their lifetime

value is high enough, it's worth doing.

I think I'd probably have other things involved in that.

Yeah.

Yeah.

But I think if you've got high value clients that require a

good relationship at the start.

Yeah.

And you don't mind getting your, you don't mind getting your feet dirty or

whatever, your hands dirty or your feet.

Either one's fine.

Pick one.

Pick one's totally fine.

But I think it's a really interesting strategy and I think

it, it, it definitely works for us.

I've just seen it work for other people.

I know it works super well for Dan.

What was interesting was, I don't know if you picked up on this, was he said that

podcasting guests make the best clients.

In that.

No, I didn't pick up on it.

Yeah.

The way it worked was the relationship.

with podcasting guests?

Because it starts on a very different footing, right?

So let's say I, I go and invite you onto my show, right?

I'm trying to flog you my podcasts and services.

You come onto the show.

We have a great conversation.

It's a great way to start a relationship.

You remember it.

I remember it's just good fun.

We put the podcast out, you share it with your friends.

It's something that you're proud of, right?

And all that sort of stuff versus if you.

And then I say to you, listen, we do the retention marketing thing.

Would you like a free audit?

And you go, I haven't stance.

Yeah, that'd be great actually.

And so you take that and then you end up, becoming a client.

And what Dan said is you if you go that route, you stay longer

and you spend more, right?

Whereas if you just approach our agency and say, listen I need some

help with retention marketing and we go, sure, here's what we do.

Even if I offer that same free audit, that client is less likely

to stay as long or spend as much.

And the reason is not because what the value of the service is the same.

It, the reason is because what, how it started, that relationship started.

Do you see what I mean?

Yeah, I do.

And so that's incredibly powerful.

So that the relationship starts on a much better footing.

We've talked about this before, meaningful conversations on a podcast and how guests

come onto a show and instantly open up.

Instantly, it's not even.

You don't even have to warm up, on Push we start with a question, which I, we

start, we ask guests on the, I ask guests on the podcast, I've read their bio

out, I've introduced them to the show and I read it out and I say, listen, if

you could have your own podcast and you could have anybody on the show as your

guest to interview, past or present, that's had a really big impact on your

life, who would it be and why, right?

That's a deep question to get straight into.

Yeah.

If I make, if you called me up and said, listen, I'm interested

in your podcasting service.

And I said, great Sadaf, listen, let me ask you a question before we get started.

You're going to go, who is this lunatic?

On the phone, what is he talking about?

Whereas on a podcast, because we're recording it, it just

makes total sense, right?

It's a different environment and you're like, yeah, let's do it.

I remember, I think I've mentioned this before, but I remember one guest

saying to me, Matt, I told you in the first 30 minutes that conversation

stuff, I've not told my closest friends.

You talk about a great way to start a relationship with

a potential client, right?

So yeah, it's one of those where I think bringing it back to what Dan

was talking about, the free audit, having a very clear next step for

your guests, if you're using this strategy, makes an awful lot of sense.

Now, can I do a shameless plug?

Yeah.

Go for it.

I'm going to.

Shameless plug.

If you want to know more about this strategy.

We have a course called the Podcast Connection Accelerator and at the

time of recording it is almost done.

So hopefully when this comes, it's coming out next week, isn't it?

It is, yeah.

So yeah.

I.

Certainly, the first part of the course is now live.

The second part is getting uploaded in the next week.

So there's a brand new course called Podcast Connection Accelerator, which

walks you through this exact strategy.

So we take you through it line by line, like how to find the guests, how

to email them, how to structure your interview, all that sort of stuff.

So if you want to know more, check out the course, which will be

promoted on the Pod Junction website.

So it is a really interesting strategy.

That Dan talks about here, and we do have a course that goes into more detail

about it if you would like to know more.

So check that out at podjunction.com.

Just click on the courses link and it's called Podcast Connection Accelerator.

So there you go.

That was my shameless bloke.

Thank you, . That was great.

No.

Thank you,

All right, so where are we up to, Matt?

Is there anything from you?

You've got lots of green ink on your paper.

Is there anything from you?

I've talked a lot on this episode, sorry.

No, that's okay.

Something you were saying earlier about, Dan has to do a lot of legwork.

And spend a lot of time in, investing in doing the audits and all that.

And I think you're right, but I think on the flip side it feeds into that

whole relationship building, doesn't it?

Because it shows the client that these guys are actually

committed to, or investing in us.

And also they know their stuff.

Yeah.

I think for Dan it, it works really well, doesn't it?

Like his offer and obviously the results he's getting from that.

Yeah.

No, totally.

For his business, it makes a lot of sense.

For what we do with the podcast agency, it makes a lot of sense.

That strategy, does it work for an eCommerce business?

It could do I think there's other things that you would bring into that.

I don't think it's the sole strategy.

But I think if you've got clients that are, we often say to people when talking

about this particular strategy, for me, if you have a CLV or a customer

lifetime value of at least 4, 000, right?

So if a customer's worth at least four grand to you.

I think it's a really interesting strategy to look at.

I've not seen many things perform as well as it does.

Like I say, the only downside is it requires a lot of effort from

the podcast host who's usually, not all the time, but who's usually

the CEO or leader of the business.

Because that's who clients probably want to talk to really but yeah I do

think it's an interesting strategy.

The other

thing I wanted to point out, and I think a lot of our guests

who've been on the show have said this as well, about targeting who

your guests are going to be, like being heavily targeted with that.

And I think it's the same with marketing.

If you have targeted marketing, you get better results if

you target your guests well.

You know who your listeners are, all of, that whole mix the closer

you get to getting that on point.

Yeah, the better off you're going to be.

Yeah.

Yeah.

And I think your guests have to resonate.

With who your, like you say who your target audience is.

. And if you use Dan's strategy, your guests have to resonate

with the clients that you have.

Or you, we call them your ideal clients, right?

Yeah.

So maybe not clients that you have, but big clients that you want.

Yeah.

So they have to resonate with those two audiences.

. There's no point in us interviewing somebody who's not really had a podcast.

Yeah.

On this show, it wouldn't make any sense for our audience.

. And it wouldn't make any sense for the stuff which we offer those guests

that come onto our show because we have the courses, we have the

mastermind and all that sort of stuff.

And so it wouldn't make sense to do that.

So we have to, like you say, we have to be targeted.

So you're right.

The more targeted you can be, the more thought you put into it,

I think the better the outcome.

Yeah, definitely.

All right.

Is there anything else?

No, I've got all my notes covered now.

That was close.

Wow.

Do we know who's in next week's show?

We do.

I want to say we, I'm looking at you.

Richard Brooks.

Richard Brooks.

What a legend.

Agents of Change.

Oh yeah.

We've got Rich Brooks coming up next week, but do check out Dan's

podcast, check out his details.

Everything's in the show notes and the show links.

You can find out more about Dan, reach out to him.

I'm sure he'd love to hear from you.

And as we say, if you'd like to listen to the full interview and why would you not?

The man is such a legend.

Check out Podjunction Cohort, cause that's where it will be.

It's super low cost to be a member.

It's not even the cost of a cup of coffee these days.

Not that I buy coffee I buy coffee for other people.

Yeah.

I, no it's almost the price of a cup of tea.

Biscuit tea.

Biscuit.

Yeah.

Yeah, biscuit tea.

Which is normally what I drink.

But that's another story.

Yeah, do check it out, Podjunction Cohort, everything's on the website, podjunction.

com.

But yeah, it's been great to chat to you this week.

Enjoyed this one.

Yeah, me too.

All right, we'll see you next week.

And that brings us to the end of today's episode at Podjunction,

where business meets podcasting.

If you enjoyed the insights from today and wish to hear the full

conversation with today's special guest, don't forget to visit podjunction.

com.

Visit thepodjunction.

com where you'll find more information about how you can join today.

Whether you listen while on the go or in a quiet moment, thank you for

letting us be a part of your day.

Remember, every episode is a chance to gain insights and to transform

your business with podcasting.

So keep tuning in, keep learning, and until next time, happy podcasting.