This is the companion audio for this week's Dear Solo Coach Letter.

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Okay, so here's the problem when it comes to content.

~ content. It's this love-hate relationship.

You know, you put a ton of effort into creating content and putting it out there.

Eventually some of that begins to fall away,

the consistency gets disrupted,

you struggle, you feel frustrated,

maybe you fall off the wagon completely.

And then eventually you come back to it.

The the reality is most

of us don't have the time and mental energy

and the resources to churn out the level

of content really needed on a daily basis.

Or just simply the desire,

right?

there's this whole mental loop that occurs,

this cycle when what I just described happens.

It's this start stop cycle. And it really disrupts your own

ability to grow your business because it it it messes with your your confidence,

you know? You're hard on yourself when you don't do what you feel it

is you should be doing. Contents right on up there at the top with that.

So I say that having done it all.

And what I mean by that is if I go way back

in my years of marketing and working behind the scenes,

~ you know, as gosh,

almost every role you can think of,

marketing director, but senior copywriter,

~ email marketing manager,

and so on. Turning out that,

you know, that content for someone else,

definitely done it. Check the box,

yes. It's

It's a bit grueling. It's every day over and over and over and never ending.

I have done it for my own business where

I have set this massive goal to create content across,

you know, email, social media,

podcasts, video, all of it, and having

an absolutely miserable weekly schedule and routine.

And mind you, I love to build,

I love to create. So even for me to say that is showing a lot,

like it's not that fun.

And it even in doing that for my own business,

and you may have experienced this,

you know, that just didn't hold.

I did not enjoy it. The other side of it is you do all of this work,

you put in all of this effort,

and you're not seeing what you're told to expect to see.

You're not getting clients.

that you know are directly coming from your content publishing efforts.

So then the mental loop starts of why am I doing this?

Nothing is working. It's not worth it.

Nothing works the way they say it does,

right? I mean I'm hearing this a lot around LinkedIn right now.

LinkedIn just isn't doing what it used to do.

The thing here is we have to start we have to really start thinking about content

differently. Especially right now here today.

Things are changing so very rapidly that we have to really look

at content and what it does differently.

So the way that I look at content right now,

and this is based on everything I'm seeing in

My business as well as the business I partner in,

which is Niche Consulting Growth,

is that people are using content

as a medium to binge in order to make a decision whether or

not to work with you. It begins with verifying

and then answering questions that they have.

That's a key thing right there,

answering questions.

You know, I've talked about this before.

I've given the example of if I've been invited to a potluck and

I wanna bring brownies and I wanna bring not just brownies,

but the best brownies on the planet so that there's not a crumb left

and everybody raves about them,

then I'm gonna go and read probably 20 different brownie recipes.

And I'm gonna go watch videos of people making brownies,

right? Because I

I need to answer some questions in my head.

What does it take? What are the hacks?

What are the key unique ingredients that elevate brownies to be different?

Who knows how to do that? Who knows how to show me how to do that really easily?

And so on.

So we have to think about content in this way,

that it's that it is serving a purpose for people to binge,

answer questions, verify you, and make a decision.

The thing is, that buyer behavior,

when it happens, you are generally not gonna see it.

It's invisible. And that part that just sucks

~ because you you don't get that feedback that you need.

Like there are certain

instances where you will, you know,

~ but ~ and for the most part,

you're not gonna see that. So it's like you have to be able to put

all this content out there on faith that behind the scenes this behavior

is happening and your consistent content output is facilitating it.

The goal here, once you begin to think about it differently,

is to let go of some of those typical markers

or f feedback that you have looked for in the past

and been frustrated by, is to just kind of let go of those for a while.

So if you're not getting a lot of comments or

~ reactions or views or

Whatever that is, whatever the metric is,

don't worry about it right now.

Just get it out there. The other thing is how

do you make putting a level of content out there

The smallest task possible. The smallest task possible.

How do you do that?

The thing about content that I have really learned in the last year,

e you know, on top of all my years in marketing,

this whole thing, you know, you're always learning,

blows my mind that just when I think I know it all,

right? But it of course it needs to be highly relevant,

it needs to be consistent, and it needs to be

Created in a way that answers those questions,

that facilitates that very specific and even triggers,

stimulates that very specific behavior,

buyer behavior, which is binging.

Because we know now, based on everything in the last like six months of

we as I've been testing both in my business and the one I partner in,

that this is happening. And the way that you generally know that this is happening,

and it's not

in the way that you expect. It's not because you suddenly get,

a hundred comments on a post. It's because you have a conversation with someone

who is a potential client, whether it's by email or actually on a on a call,

a Zoom call or something, and they say,

Hey, I've been reading your posts or I've been reading your newsletters

or I've been listening to your podcast or I've been watching your videos.

Or, you know, I love your podcast.

Things like that.

So when you're able to create the content that's highly relevant,

answering these questions, stimulating that behavior.

that buyer behavior that compounds and there's this thing that begins to happen,

this kind of flywheel. And that's what we're after.

So I want you to think about content a little bit differently.

Don't look at it in the granular sense of did this post get more impressions?

I mean, ultimately we do want those things to happen.

I still track stats, but right now the bigger piece is

Can I flood my community with content that

is super relevant and triggers this buyer behavior?

No. I have shared with my community just once because I've still

been in the early stages of it.

And in the p in the business that I partner in,

I have I do have a few clients that I'm actually building this for.

But one of the ways I solved this problem,

and I did this for the business that I partner in as well as my own,

in an effort to overcome all the challenges

I have ever experienced with content over the years.

So doing all of that on a daily basis.

Even I I forgot to mention, maybe you've experienced this.

I've hired someone to do this,

right? And not that that was a bad experience,

not at all. I loved working with my assistant.

The challenge but then becomes there's still a big part of that that you're involved

in, and then also have to hand over to someone,

right? This the the work that needs to be done,

and it's can be expensive.

So

~ in order to overcome all of these problems,

doing that on the daily basis,

hiring someone, or just taking it on solely myself every single week,

burning out super fast and therefore creating this start stop cycle,

what I did was began to build a system.

And that system, which is

in in my business, is called mind built,

is

while it is AI based, this is not the same as ~ the custom GPT that someone

has built that writes all your emails or your social posts.

It is not a series of AI agents that run all this content and post it for you.

It is not you going into Claude or Chat GPT with a prompt and asking

it to write something.

It is your brain, your all of your expertise consolidated

into one place I call obsidian,

or I shouldn't say it is called obsidian.

It was not my original thought by any means.

And this means wr you know,

I spend about with clients that I am doing this with,

I spend about ninety days with them every week.

compiling all of this and extracting because for some of them they have

a ton of content already but they have a hard time getting a lot of it

out of their head and so I spend a lot of time getting that out of their head

and organizing it into obsidian into what

I essentially as cliche as it is as it is in the AI world,

a second brain. And so there's this neat place where all of this lives.

And you don't have to remember it anymore.

And then I go in and add the next layer,

which is a series of rules and instructions that create a learning loop

for AI and also just a very strict process that

all of this is to be created, all of this content is to be created

out of your knowledge and expertise only.

And then there's a third layer,

which is all of my marketing expertise,

and that is templates, prompts,

formats, frameworks, hooks,

everything that I know.

And the system uses all three.

So that

It is generating content based on that coming from that second brain,

meaning that's its source material,

and applying all the rules and and improving every time because it learns from it,

and applying my marketing expertise and knowledge.

to some degree, it is very customizable.

So I have some clients who

want specific things, but the base model is that it's a weekly article that

is also answer engine optimized,

meaning it's designed for AI to pick up,

~ a few emails, a spoken script,

so if you wanted to do video, the script is there,

LinkedIn posts, ~ anywhere from I'd say six to ten.

And again

It's highly customizable depending on what channels you're using.

But my whole purpose in sharing this is this was my solution

to making this the smallest task possible.

And I really did it just for me because I didn't want to be in

any of those scenarios that I shared with you earlier.

And I'm sure you get that because you've experienced one or many of them already.

And what happened as a result was very unexpected.

it verified this binging buyer behavior,

it stimulated and triggered this buyer behavior,

and then people started asking me to build it for them,

which I did not expect. So having solved that problem

of taking this down to the smallest test possible,

which literally now looks like

running a command every week, you know,

run the workflow on this topic.

Within five to ten minutes, I have ~ w well,

let me back up. There's a basic script presented to me.

I go through and make any edits to that script and then submit.

The system learns from the edits I made because it compares it to the original.

And then it goes and creates all the rest of the content.

So in a matter of

if you count the time it takes for me to go through and read and and edit,

probably fifteen minutes or so,

I have all of the content I need.

And then some because I'm not using all of it every week.

So that means I have a bank built up.

So for example, ~ last I checked I had ~ sixty seven LinkedIn posts that

I have not yet used that are just sitting there for me anytime I want to use them.

And I go through and pick, you know,

what I want. So

Coming back to the the main thing that I want to convey here is look

at content differently and think about it differently.

And how can you make it the smallest task possible?

All right. If you want to

hit reply on the email, the dear solo coach email letter that you got.

and ask me a question, go ahead.

I'd love to answer it. And if you have questions about this system that I've built,

if you want to know more, then hit reply on that email.

~ or ~ I'll put a link in the notes here

to enable you to let me know that you'd like to know more.

And I'm happy to tell you about it ~ and share the details even further.

That's love.