Today’s guest is Jodie Humphries, a pet-obsessed SEO specialist and freelance copywriter who helps pet businesses connect with the dog parents searching for them. She blends her background in SEO with her lived experience as a devoted dog mum to Wally, bringing a unique understanding of what pet owners actually want to read, search for, and buy.
In this episode, we walk through her Simple SEO Method and how pet photographers can start improving their organic search presence without feeling overwhelmed. Jodie explains the role of keywords, why structure matters more than ever, and how to use intentional blogging to educate clients before they enquire.
She also shares three actionable SEO steps any photographer can implement in the next 30 days:
• Start blogging consistently using FAQs and client questions
• Review and improve the copy on your core pages
• Use a pre-publish checklist for headings, metadata, links and alt text
Stay through to the end for something special. Jodie shares her story as a pet photography client who entered through a free session giveaway. She walked in thinking, “I’ll just take my free print.” She walked out with thousands of dollars in artwork… multiple times. Her insight is pure gold for anyone doubting whether giveaway campaigns can attract high-value clients.
About Jodie
Jodie is a dog mum, SEO expert and freelance pet copywriter based on the NSW Central Coast. She helps pet brands and service providers grow through SEO-friendly content, keyword research, blog strategy and messaging that speaks directly to pet parents. She blends data, SEO best practice and genuine connection to help pet businesses get found and trusted online.
Website: https://jodiehumphries.com/
Instagram: @jodielhwriter
Link to Jodie’s SEO-friendly pre-publish checklist:
https://jodiehumphries.com/free-seo-checklist-for-pet-businesses/
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📲 Connect with Ina
Instagram: @inaj.thepetphotoceo
Email: ina@inajphotography.com
Mentoring & Coaching for Pet Photographers: Learn More
If you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.
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✨ Practical marketing tips
✨ Business lessons and mindset shifts
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Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.
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