Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 211 with Alejandro Szita – Achieving Financial Objective Through Mortgage.
Alejandro Szita is the president of Prosperity Lending which is a licensed real estate brokerage for artists, business owners, and entrepreneurs. He currently serves California and Florida and is soon to expand to other states. He enjoys helping people get the mortgage they need, especially when their financial situation is complex and/or out of the ordinary (which it usually is). Alejandro has been involved with mortgages and real estate since 2006.
Here’s just a taste of what we talked about today:
Alejandro's superpower is the ability to see the bigger picture and see how the story helps them find the right product. When people call him, he never asks about their credit score or anything that's related to numbers. He asks them what they want, because that frames the whole conversation, frames all of the numbers, and frames all of the formulas in a certain direction.
If he starts asking about formulas, he's never going to get anywhere. And the client is probably never going to qualify.
Alejandro's driving force is for people to look at the mortgage, not as a bill, but as a financial instrument that they can mold to achieve their objective. He notices that some clients treat them as a commodity saying, "Oh like, oh, well you're one of the three or four we're calling". And this never works because they can't compete in terms.
The services they provide are a little bit more expensive because they take a long time and do a lot of things that other brokers don't do. So people who are just looking for pricing don't do well with them because that's not what they are about.
Other Topics We Covered on the Show:
- We get to know more about Alejandro’s business, the people that he serves, and the services he provides for them.
- Then, we talked about Alejandro’s origin story. Receiving a financial seminar invite has paved the way for him to be a mortgage broker for artists, business owners, and entrepreneurs.
- Wanting to do everything by himself and trying to make others view reality as himself are Alejandro’s fatal flaws in his business. He is able to overcome these types of flaws by giving complete freedom to the people that he works with.
- Antagonizing clients with what they want and working with detail-oriented people are Alejandro’s arch nemesis in his business. He works these out by giving what the client wants and hiring a compliance officer.
- Lastly, Alejandro's guiding principles are: Do only things that you believe in, don't do things just for money, and always disclose things.
Recommended Tools:
- SpreadSheets
- Zoom
- Communication Course
Recommended Media:
Alejandro mentioned the following book/s on the show.
The HERO Challenge
Today on the show, Alejandro Szita challenged his processor team in Alabama to be a guest on The HERO Show. Alejandro thinks that his processor team should come to the show and share their story because they do the hardest part of the loan, which is to comply with all the nitty gritty, all of the regulations, and put it all on the computer.
It’s a detailed job to do, and they still do it with a smile. They still manage to comply with this barrage of regulations in a nice way and provide a nice experience to the broker, the client, and to the borrower.
How To Stay Connected with Alejandro Szita
Want to stay connected with Alejandro? Please check out their social profiles below.
With that… let’s go and listen to the full episode…
