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66. Everything You Need to Know About the 2026 Birthday Sale
Episode 66 • 20th April 2026 • Marketing Therapy • Anna Walker
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This is a special bonus episode—and your official guide to this year’s Birthday Sale.

If you’ve been considering investing in your marketing but aren’t sure what you actually need (or where to start), this episode is designed to help you make a clear, confident decision.

Anna walks you through exactly what’s included in the sale, who each resource is for, and how to think through your next step based on your goals, your bottlenecks, and your bandwidth.

And—she finally reveals the brand new bonus that comes with every purchase this week.

Here’s what you’ll learn in this episode:

1️⃣ The three questions to ask yourself before investing in your website, copy, or branding

2️⃣ How to identify your biggest bottleneck (design, copy, niche clarity, or time)

3️⃣ What each offer in the Birthday Sale is designed to help you do—and who it’s best for

4️⃣ What happens after you launch your website (and how to know what to do next)

Resources & Links Mentioned:

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Transcripts

Anna Walker:

Hey, hey, this is a special episode dropping.

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On a Monday, which we

don't see very often.

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As this episode is hitting your feed,

our birthday sale is officially open.

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We do two sales per year.

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One our birthday sale, and then

two, our Black Friday sale.

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So this is a really special event 'cause

it doesn't come around very often.

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I wanna make sure if you're interested,

that you don't miss it and I want you to

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treat this episode like your cheat sheet.

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I also get to finally tell you

about the special birthday gift

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that every single person who makes

a purchase this week will receive.

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Now I've mentioned that april mark's seven

years since I started serving clinicians,

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specifically through Walker Strategy Co.

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And it's just a once a year moment to

reflect and also make our programs and

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our resources more accessible to you.

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Now, this year does feel a little extra

both personally and professionally because

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I'm on the verge of maternity leave.

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I might actually be on leave

as you're listening to this.

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Right now I'm about to

become a mom of three.

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I didn't plan on becoming a mom of three.

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This is a big fat surprise, and that means

I'm stepping into a new version of myself.

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It's partially scary.

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It's partially exciting, but

I also see a lot of clinicians

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doing that right now too.

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Deciding to up level.

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And I find that a lot of the therapists

who are showing up to our programs

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most recently are in sort of a

similar in-between place in their

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own practice, like who they were, but

also who they're becoming, what they

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want their practice to look like next.

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And so anyway, like I said it

just feels extra special this year

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because of where I find myself,

but also where I see so many of our

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students finding themselves as well.

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Now, before we dive in, it

is always important for me to

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tell you that you may not need.

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What we have, which a business

coach would probably tell me

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not to say, but it's true.

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You don't always need our templates.

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You don't always need confident copy.

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Sometimes you need

something else entirely.

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And so I want you to use a little

bit of a guide on how to decide if

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you are specifically looking for live

coaching or done for you services.

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Those are not included

in a sale this time.

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There will be an opportunity to engage

in Confident Copy LIVE later this

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year and our done for you services

will start booking again after my.

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Maternity leave.

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So these resources are for the

person who wants access to the

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process and who wants to be guided

through it using a proven framework.

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That's what this week is all about.

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If that's you, then there are three

questions that I want you to ask

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yourself as you figure out if any of

these options are the right fit one,

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what is your primary goal right now?

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Is it getting a website

up for the first time?

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You're sitting here without a

website and you know you need it

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and you know you need to do it well.

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Are you upleveling an existing website

that isn't currently reflecting

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the level or caliber of your work?

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Are you looking to get clear on your niche

and learn how to write copy that actually

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converts because you know that you've

gotta get clear on how to communicate

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the work that you do if you're going

to bring in those right fit clients,

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or is it everything you're building

that whole foundation from scratch?

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That's gonna give you some guidance here.

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Then what's your biggest bottleneck?

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You decide to enroll in a program

or purchase a template or whatever

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that might be, because there's

something standing in your way, right?

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If you could do it, you

would've by now, right?

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So is it design?

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Is it that things don't look

the way that you want it to?

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Or maybe is confusion or intimidation

around technology, is it copy

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that you don't know what the

heck to say or how to say it?

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Where to say it?

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Why to say it?

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Is it your own clarity around your niche?

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Because that is a very, very real

one that you're fuzzy on who you're

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for, and then that fuzziness is just

showing up in all of your marketing.

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Or is it time, right?

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You need to think structure that

you can actually move through.

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So think about what your

biggest bottleneck is.

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'cause like I said, the only reason

you en enroll on something like this

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is if you need to solve for something.

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So what are we solving for?

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And then what's your

bandwidth and your style?

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Do you want step-by-step templates?

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That you can follow and fill in

video tutorials, that kind of thing.

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Or are you looking to go a little

bit deeper in this process?

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Some self discovery to really understand

the strategy behind the decisions you're

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making in your design or in your copy?

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What's your bandwidth here?

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So those questions, think on them and

then keep them in mind as we walk through

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what's available and you decide if, like

I said, any of these are the right fit.

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Now doors are open today through

Thursday, so the 20th or through the 23rd.

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And first and foremost, we have our

Squarespace templates and add-ons.

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So those are 20% off.

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These are our premium Squarespace

templates that were built specifically

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for therapists, professionally

designed and built on the same

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framework that we have seen work.

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So it is the framework that we

use for our Done For You services.

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It is the framework that we use

for our Confident Copy program.

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It is built on.

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Something that we actually

have seen convert and have

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tweaked and modified over time.

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So you're not just getting something

pretty, you're getting something that's

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actually designed for this industry and

for what we actually know is converting.

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This also includes our add-on

pages, so our intensives, speaking

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in workshops, a blog landing page.

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If you do group therapy if you're

scaling to a group practice,

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you can also get 20% off.

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Any of those add-on pages.

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Those add-on pages can be installed

into any Squarespace website,

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not just one of our templates.

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So if you are already a Squarespace

user and you just need a handy

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add-on page or two, definitely

snag that as we can install them.

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Like I said, on any Squarespace 7.1

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site.

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These are right for you.

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If design is your bottleneck, if

that is the thing that is holding

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you back, technology design, where to

put things, your copy is solid, okay?

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It's in an okay place, but at the

place that it lives is what needs

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to match the quality of your work.

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That's when you know that the

template is the right fit for you.

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Okay?

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We're also bringing back our Buy Now

Choose later option for this week.

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So we introduced this during Black Friday

last year, and y'all went crazy for it.

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So if you know that you want a template,

but you haven't landed on the right one

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yet, you want a little bit longer to

decide or to think on it, then you can go

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ahead and lock in the sale price now and

then just choose the template when you're

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ready, anytime between now and May 31st.

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So then you're not rushed into making

a design decision that you end up

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regretting, like when I painted

my daughter's room white again, I

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thought it was gonna be light pink.

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But anyway, don't fall into that trap.

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If you use the buy now, choose later.

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And then confident copy is on sale.

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So.

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Confident Copy is our signature program

that guides you through finding your

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niche, finding your voice as a unique

clinician, writing your website copy,

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infusing that into psych today, all of it.

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It is our complete system.

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And in Confident Copy, you really

do a deep dive into who you are and

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who you serve, and then you take

that and you figure out how to say

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it in a way that actually converts.

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I hear from our Confident copy

students all the time that they're.

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More confident in who they are

as a clinician because of what

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they did in Confident Copy.

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This is so much more than

just slapping words on a page.

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This is figuring out what sets you apart,

who your ideal client is, and how to

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speak to them on a deep, deep level.

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That's what Confident Copy is all about.

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So this is our self-study version.

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You work through it at your own

pace, on your own schedule, and

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then you get that lifetime access

to the full curriculum, including

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any updates we make in the future.

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And we are regularly updating this program

to make sure it's reflective of what we're

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actually seeing out there in the market.

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Now I have to make clear to you

that confident copy is not just a

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fill in the blank template program.

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These are not mad lib

style templates, okay?

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This is a process.

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You are actually learning a way of

thinking about yourself, about your

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marketing, about your clients that you can

carry through your marketing for years.

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You are learning a tool.

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A strategy that you can return to.

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I was actually just talking to a confident

copy student who said that she returned to

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the vault three years later for something

new she was doing in her practice.

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That's what this was designed to be.

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Not just a bunch of templates,

but a process that you go through,

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and that you take with you into

your marketing confident copy.

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This week is right for you.

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If your copy or your niche clarity

is what is holding you back.

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If it is one of those two things, then

grab confident, copy this week, go deep,

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get a framework that actually works and do

it on a timeline that makes sense for you.

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We include pacing, emails and structure,

but like I said, lifetime access.

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So you have nothing to lose there.

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And then finally, the thing I'm most

excited about other than our free

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gift, which I'll tell you about in a

minute, is our ultimate DIY bundle.

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So that is a bundle we've never

offered before of confident

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copy any one of our Squarespace

templates and our DIY brand kit.

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So this is gonna be 30% off, which

is the biggest discount we've ever

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offered on something like this.

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But it truly is the whole system.

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It's going to address niche and copy and

visual brand and design all in one bundle.

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This is right for you if you are

ready to build or rebuild the entire

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foundation of your website and the entire

foundation of your marketing, right?

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Because we know this is your

number one marketing tool.

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If you want all of that in one

place, then grab this deal.

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It's a really, really good one, and I'm

so excited to see how people put this

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trifecta into action in their practice.

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Okay, now, the gift.

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The gift, the gift, the gift.

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So thrilled to tell you about this

with every purchase this sale.

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No matter what you buy, as long as it's

one of the things I just went through,

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you are gonna receive our brand new.

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Get found Coach.

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Our Get found coach has

never been offered before.

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It's something that I

have been working hard on.

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It was my pre maternity leave project,

and the Get found coach is going to

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take your niche, it's going to take

your location, it's gonna take the way

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that you do therapy, whether that's

hybrid, in person, online, and it's

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gonna provide to you a custom marketing

plan and a networking referral plan.

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I think the networking referral

plan is the absolute just.

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Killer part of this, but you're gonna

learn exactly what to do from the

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week that you launch your website

all the way to three months later,

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broken down by your bandwidth, how

much time, energy, and money you have.

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Like I said, the model of therapy

that you provide, and you're gonna get

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custom recommendations tailored to both

your niche and your physical location.

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This thing is a game changer, and it

is for after you complete whatever it

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is that you purchase in the bundle, you

launch your new template website, you go

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through the bundle, and you get everything

together and out there in the world.

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This Get Found Coach is gonna

show you what to do next.

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We've never offered this before

and I want you to think of it as

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you're like built in next step.

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It's a really, really exciting bonus.

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Something that I have poured a lot

into because I get the question.

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Okay.

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Now what Anna?

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All the time.

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And this tool was designed and

tailored and finessed and built to

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answer that for you on a really,

really specific and deep level.

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So like I said, that Get Found Coach

is a free gift to anyone that decides

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to make a purchase this week and I'm

so excited to get your feedback on

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how it equips you to move forward.

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Alright, so that's what I've got for

you today, this quick little episode.

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Remember, birthday sale

opens today through the 23rd.

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Templates and add-ons are 20% off,

along with our Buy Now, choose later

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option, confident copy, also 20% off.

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And then our Ultimate DIY bundle, 30% off,

which includes confident Copy the template

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of your choice and our DIY brand kit plus.

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You get the Get Found Coach

with any one of those purchases,

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that is our gift to you.

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Alright?

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Grab the link in the show

notes if you wanna go shopping

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walkerstrategyco.com/bs26.

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I can't wait to see what you snag.

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I can't wait to see your website go live

and I can't wait to hear what comes of

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it as you get it out into the world.

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I'm cheering you on Happy

Birthday Walker Strategy Co.

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And I'm so glad you guys are here.

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