In this episode, Navin Israni shares why SEOs must speak the language of business - hosted by David Bain.

Discussion points include:

Why SEOs must speak the language of business?

What does speaking the language of business actually mean?

What does this mean for conversations with clients, tasks and reporting?

What kinds of activities are a good use of an SEO’s time in 2025?

What kind of reports do clients want?

Should SEOs give up on impressions. clicks, and rankings in 2025?

How else is the SEO role evolving?

What are the key skills that all SEOs need to embrace in 2025?

Is this skillset different for SMEs versus larger organisations?