This week I'm joined by the brilliant CJ from Vibing Social and honestly, this one's a treat. CJ is a Meta ads strategist with a background in psychology who works predominantly with product-based businesses — so if you sell actual physical products, this one's for you! We're diving into why people really buy, the biggest myths around ad spend, and that time CJ burnt out working with a brand founded by a member of the Royal Family. Plus we bonded over guinea pigs in South America, so there's that.

Topics covered on The Psychology Behind Why People Buy:

Why understanding human behaviour matters more than understanding the algorithm The biggest myth about ad spend — you can start on £10 a day Why CJ spends two weeks doing audience research before a single ad goes live Creative testing: why your visuals are now doing the targeting and Facebook rewards variety Stop sending people to your homepage — get them as close to the buy button as possible The Royal Family client that led to total burnout and zero boundaries How AI is already changing advertising for big brands — and what it means for smaller businesses CJ's client results: from 20K months to nearly 100K months in three years

Let's Connect

1. Come find me on Instagram @mills_gray
2. CJ's Instagram: @vibingsocial_
3. Join the community: Facebook group Mind Your Mindset
4. Website: www.millsgray.com

Resources mentioned:

1. Meta ads membership from Vibing Social (£97/month) https://linkin.bio/vibingsocial_/

If you're a product business owner who's been sitting on the fence about ads — share this one with your business bestie. Tag us both!

Mentioned in this episode:

Book Launch

Celebrate the launch of THE REBELLIOUS LEADER! A business book for women done playing by the rules.

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