Sales is about being authentic and human.

In this episode, Colin Coggins and Garrett Brown share how you can build better partnerships by focusing on transformation, authenticity, and vulnerability. Here are three key takeaways:

1. Think Transformational, Not Transactional

Instead of asking, "What can I get?" focus on "How can I help others?" Partnerships that transform people’s lives last longer and create more value for everyone involved.

2. Be Authentic and Show Your Real Self

People love working with those they can trust. Be yourself! When you're open and real about your strengths and weaknesses, you connect with others faster. This builds trust, which is key to strong partnerships.

3. Vulnerability Is a Strength, Not a Weakness

Being vulnerable can feel scary, but it helps others see that you're human, just like them. When you share your struggles, you build stronger, more meaningful relationships that go beyond business.

Resources

• Get The Unsold Mindset by Colin and Garrett

Connect

• Garrett Brown on LinkedIn
• Colin Coggins on Linkedin
• Website

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