EP 245 - Noam is Chief Growth Officer of Wylde Market, an online platform enabling artisanal producers to sell directly to consumers. He also co-founded renowned artisan restaurant group Ottolenghi (you might have heard of it) where he currently is a Non Exec Director.
We speak about why Noam got involved with Wylde and its commitment to supporting regenerative food producers. Noam tell us about the reality of today's farming practices and why food and health is such a passion point for him. We discuss the ethics of the beef industry and why eating meat shouldn't be deemed as bad.
Noam also tells us why business marketing qualifies for the big bin of bullshit.
*Head over to wylde.market and use BWB15 for £15 off your first order*
Chapters:
00:00 Welcome to BWB
00:26 Understanding the Concept of Wild Market
00:59 The Operational Process of Wild Market
03:32 The Unique Selling Proposition of Wild Market
07:31 The Challenges of Artisanal Business Growth
12:42 The Ethical Considerations of Meat Consumption
17:31 The Importance of Soil Health in Farming
20:20 The Impact of Food Choices on Health
21:38 The Business of Healthy Food
23:47 The Importance of Quality Suppliers
24:35 The Challenge of Packaging
25:23 The Struggle of Finding the Right People
26:55 Learning from Failures
30:51 The Problem with Marketing Bullshit
32:56 The Five Second Rule: Getting to Know Noam
36:28 Final Thoughts and Wrap Up
Noam's recommendation:
The Lincoln Highway - Amor Towles (book)
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