In this episode, guest expert Gareth Benson discusses the Ideas Economy and creating business growth opportunities through unlocking the tremendous potential from data-driven decisions. With the rise of ChatGPT and other Artificial Intelligence (AI) platforms,  understanding the impact of Intellectual Property and data on business has never been more important. 2022 was the year of cybersecurity, data and privacy,  2023 is the year of Artificial Intelligence.

It is important for Company Directors to understand the importance of Intellectual Property as an asset class and how to protect and profit from ideas. This podcast assists businesses to form strong policies and provides guidance on navigating the ‘ideas’ and ‘intellectual property’ landscape. 

Gareth Benson is a published author, commercial and Intellectual Property lawyer, lecturer delivering workshops in Education, Digital Innovation and Intellectual Property Law for RMIT University and Charles Darwin University. 

As a qualified commercial and Intellectual property lawyer Gareth assists in the protection and commercialisation of new Ideas and the humans that create them. With unique commercial skills he offers an inspired outlook to the creation and leveraging of intangible assets, known as Intellectual Property. This includes Trademarks, Patents, Designs and Copyright. 

Gareth  actively works with boards and executive teams in the Gig economy. He believes that with the advent of Artificial Intelligence and digital industries it is more important than ever for board members to understand the role of Intellectual Property in business. 

“If you're going to take an idea out to market, you have to build a solid vessel.” -Gareth Benson

“In a digital world where you still live in a world of ideas, trademarks help protect a badge of origin.” -Gareth Benson

“We live in an ideas economy” - Gareth Benson