In one week, it will be a year since I released the very first episode of The Pet Photographers' Journal. I honestly didn't know if I'd still be here doing this. I didn't know if I'd stay consistent. I didn't know if it would matter to anyone.
But here we are. Over 5,000 downloads later, and I get messages from photographers telling me these episodes have genuinely helped their businesses. That means everything.
This episode is a little different. I want to mark the milestone, share some of what's happened in the last twelve months, including some wins from photographers I've worked with, and then get into something practical. Because after a year of working with pet photographers through workshops, one-on-one coaching, and the Consistent Bookings Mastermind, I've seen the same underlying problem show up again and again: inconsistent bookings.
But this problem doesn't always come from the same place. And if you're trying to fix the wrong bottleneck, you'll keep spinning your wheels.
So today I'm walking you through the four bottlenecks I see most often, and how to figure out which one is yours.
A note before we dive in: this episode was recorded during a hard personal time. My dog James was diagnosed with cancer, and stepping back from parts of the business while navigating that has been genuinely tough. I mention it briefly in the episode. Thank you to everyone who reached out with kind messages. It has meant more than I can say.
Resources mentioned:
Take the free Consistent Bookings Audit (takes about 5 minutes, gives you a personalised result) → https://www.inajphotography.com/consistent-booking-audit
Consistent Bookings Mastermind (six-month small group program) → https://www.inajphotography.com.au/consistent-bookings-mastermind
Ep. 9 — Why Your Bookings Are Inconsistent (And It's Not What You Think) → https://open.spotify.com/episode/5mUVzPbNGALeVcKvGUDKlF
S2 Ep. 6 — From Overwhelmed with Marketing to Fully Booked for Spring with Sharon Canovas → https://open.spotify.com/episode/4LC6bhrtoIgx1RCKXG4IYH
S2 Ep. 13 — From Zero Clients to a $9,000 Sale: Yunet's Pet Photography Story → https://open.spotify.com/episode/5C9OWzfPhdsE8x8x3IuXeY
💬 Join the Pet Photographers' Collective
If you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.
Inside, Ina shares:
✨ Practical marketing tips
✨ Business lessons and mindset shifts
✨ Free resources to help you grow
Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.
Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1
✨ Want to Be Coached Live?
Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29
📲 Connect with Ina
Instagram: @inaj.thepetphotoceo
Email: [email protected]
Free Consistent Bookings Audit - find your gap in getting consistent bookings: https://www.inajphotography.com/consistent-booking-audit
Mentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer
