Shownotes
In this episode, Richard Tubb speaks to Victoria Blinova, a senior strategic partner manager at Google. She specialises in YouTube deals and leveraging her marketing skills to drive business growth. She is passionate about personal branding as a tool to boost visibility and reach.
Now as a start-up co-founder and advisor, Victoria is deeply engaged in the tech start-up scene all the way across Europe, the UK, and the Middle East, and has experience managing mult-imillion dollar budgets for retail and real estate executives, along with leading the digital marketing for Nestle's MENA B2B Business.
Victoria explains a typical working day, and shares why she decided to use LinkedIn to build her personal brand. She gives advice on: content creation, promoting yourself online and why you don’t need to use video.
Richard asks her how she overcomes self-doubt and the worry that nobody is consuming your content. Victoria shares lessons she’s learned from content creation and inspirational people in marketing.
Victoria discusses her role as a community lead for women at Google, how she’d like things to change for women in tech, and how to do business in different countries with different cultures to your own.
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