Brand Purpose “Unplugged”. Recorded upstairs at The Nellie Dean pub in Soho, central London in front of an invited audience, this episode is all about brand purpose with special guests Mark Cripps, CMO of The Economist; Ben Greensmith, UK Country Manager for Tony’s Chocolonely; and Melda Simon, Global Marketing, Unilever Brand. Ben Hooper was in the chair. -------------------------- This podcast is part of ongoing series, Way Lyrical, hosted by Mark Runacus and his team, in partnership with The Marketing Society.