I sat down with Jonathan Schuessler, and what stood out right away is how he sees things most people walk past. We talk about photography not as gear or settings, but as awareness. Slowing down, noticing detail, and learning how to frame moments. That don’t ask for attention but deserve it anyway. Jonathan breaks down how perspective shapes everything. Not just the image, but the story behind it.

We get into the creative process, and the discipline behind the lens. Understanding the difference between taking pictures and actually creating something that holds weight. Jonathan shares how photography becomes a way to document reality. Without over-editing it into something artificial. There’s a real respect here for natural light, and timing. Letting the subject exist as it is instead of forcing it into a trend.

This episode is about seeing clearly. Not chasing perfection, not overcomplicating the process. Just developing an eye and trusting it. If you’ve ever felt like you’re missing something right in front of you. This conversation brings you back to basics in the best way.

Where to Find Jonathan Schuessler?

🌐 Website: https://www.jonathanschuessler.com

📚 Work: 📸 Photography & Visual Projects

https://linktr.ee/jonathan_schuessler

📲 Social: @jonathan_schuessler

Dave: I, you know, it's kind of strange, right? Because when, I mean, in your case where you're doing a lot of freelance work, you know, it's like you, sometimes, I don't know about what it is for you, but you can get caught into just working all the time. That like a break turns into actually something you're doing for your job.

Jonathan Schüßler: I know, I know. It is like, just yesterday I had like a nap at maybe 8:00 PM and then because the conference is coming up and also the holiday, I, I woke up like 9:00 PM and I was like, oh, I'm feeling great. Let's get to work. So I worked until like half 12 in the night. Had a great session. Really got loads of stuff done, really set me up for the weekend to be a bit more chill.

Dave: You are like, oh my God, I'm actually done all of this. Holy shit.

Jonathan Schüßler: Yeah.

Dave: It, it's strange though because it takes, it takes a lot to be independent and I think unfortunately what happens a lot of the times people forget to do things that they're passionate about. You know, like there are ways of being able to do things that can give you a feasible income.

They can give you a pretty bright future, you know, a career path that you can work towards. And I think we get caught into a lot of the times just these monetary gains in the sense of

Jonathan Schüßler: Yeah.

Dave: you need a steady paycheck but when you're in that and you're making that passion a success. like that is your life.

Jonathan Schüßler: On a Friday night, the night coming to a bank holiday, so today is not only the weekend in Germany, it's also a bank holiday. So everyone's off and I'm working by late, and I'm working today as well.

Dave: I wouldn't necessarily call this work, but I know what you mean though. Like I'm sure you have other stuff as well, but like I think it's just so incredible to be able to get into that head space where you just don't give a shit about what other people are thinking because

Jonathan Schüßler: Mm-hmm.

Dave: you're doing something that's meaningful to your own career and to your own success.

Jonathan Schüßler: Yeah, but also what was interesting, what you just said really triggered something in me because right now I'm going through a bit of a shift where before, like thinking like four years ago, I would be happy about every job that came in and I would really need those jobs to come in as well, like. Um, when you try to make your passion something that you can live off, you usually have to, to start by doing a few bits here and there where you're not too passionate about them.

Dave: transition, transition phase.

Jonathan Schüßler: Oh, yeah. 100%.

Jonathan Schüßler: Yeah.

Dave: It's

Jonathan Schüßler: And,

Dave: It's peculiar.

Jonathan Schüßler: like a lot of, a lot of freelancers that I see around me, they get caught in that grind mindset, and they don't get to get out of it ever again. Like you become. This, like just grinding for jobs, keep grinding more, keep grinding more, building more, building further. Um, where I think at some point you need to find like a good balance where you can look at yourself and also your business again, in a way that it gets sustainable so that you can do it for a long time.

So I just had like a back injury and it every time I injure myself that those words from my uncle. Come to my head where he is like, it's cool that you're doing what you like, make sure you can do it when you're 50 and maybe till you're 60. And I'm like, ah, fuck, that's so far away. But he's right. He's 100% right.

Dave: Which is under, which is very much understandable. think we humans have a tendency of allowing fear to control us. A lot of the times, we make a lot of very poor decisions because of fear and be able to accomplish things that we don't necessarily see that we can accomplish. But at the same time, it's where I've said this so many times, it's like a double-edged sword. You have one side that can slice you open like a fish, then if we're talking Japanese style over here. One side is dull, so it's not gonna slice you open up as a fish. It's being able to get that balance, and I don't think has the exact answer. you have to figure that out on your own.

Unfortunately,

Jonathan Schüßler: Yeah,

Dave: Jesus.

And I had a checklist of how much I already have in bookings. And I told myself in the beginning of the year, might have been February. If I don't get this fall by December, then I will have to look for another job because it's been a while now, been a freelancer for a while. So if I'm not getting stable next year, then I think I need to look for something else where I will be able to provide for family.

Dave: Before the year even finished.

Jonathan Schüßler: Yeah. And it was, I think it was like beginning of September,

Dave: If

Jonathan Schüßler: maybe end of August.

Dave: if anybody says that the universe is a fear creature, IIIB to differ, you know, the universe is one of those things where it is either a nasty son of a bitch or it just slips you and Nicky when you're not looking. It's, it's wild. It's like we think so many times that we're in control with how things interact around us, but we're really not in control.

And it's huge. It's actually massive as your president would say. Um, well,

Dave: It's gonna be the

Jonathan Schüßler: I needed to,

Dave: the biggest table in the world. I can't

Jonathan Schüßler: yeah,

Dave: I'm sorry. That's, that's the closest you can get.

Don't do it. But I just wanted a fast solution and I think that could have ended so much worse. Like, I could have like fully popped a disc or something, which like a fully slipped disc could have been the end of my own like career basically.

Jonathan Schüßler: Yeah.

Dave: It just happens.

Jonathan Schüßler: Yeah.

Jonathan Schüßler: 100%.

Dave: you

Jonathan Schüßler: It's that guy like digging for, for the diamonds. Right? And you, you keep digging and you're like, I should have been there. Probably missed it. Right? Or like, the goal, I think there was like some story in that, what's the book called again? Um, think and Grow Rich, right? I think the entry, uh, one of the first chapters is about this family dropping everything, going into gold digging because they found, found something right?

And they calculate everything. They, they buy huge equipment. They dig and dig and dig and it doesn't, it doesn't come through. And then some engineer, he recalculates, he's like, you miscalculated where? Where it's going. I dunno what it's called in English, but where the, where the actual, like proper amount of gold is hidden

Jonathan Schüßler: and it's, it was like inches from where they, they dug and he bought the property and all the, the gear for pennies and found all the gold.

And it was just that they miscalculated and they were so close and they were going for years and they're like, nah, can't do it anymore. And that's, yeah. I felt pretty similar when it came to, to the content pieces that I designed. Like they were getting me some traffic, they were getting me some, some inquiries, but they didn't get the boom that I expected over four years, I think.

But they got hundreds of thousands on TikTok, which got then people jumping over to YouTube, watching the full stuff, jumping over to my website, booking me.

Dave: It's crazy. also I think is just wild to take into account. We talked this before. On average of how much your people are charging for your services, specifically with

Jonathan Schüßler: Yeah.

Dave: And I mean, you're charging a lot more than what they're charging and yet that's not stopping you from getting booked.

Jonathan Schüßler: Yeah, you don't earn as much as well.

Dave: Yeah. Europe is not cheap. I'm sorry. It's not, not at all perpetual.

Jonathan Schüßler: No.

Dave: through

Jonathan Schüßler: definitely

Dave: Buying a house is like, yeah, it's cheap. But then you gotta spend like god knows how many year, like probably over tens of thousands of euros just to fix some of these houses.

Jonathan Schüßler: How much a house is like if you are thinking like a what? A is a range for like a family house that is not like crazy, crazy in the us.

Dave: Like 300,000 to 400,000 US dollars.

Jonathan Schüßler: We, I think we're more expensive when it comes to housing prices

Dave: Really?

Dave: Euros.

Jonathan Schüßler: yeah, yeah. Because we have less space, right? You have, you have comp in comparison to like how many people you have living in your country.

You have insane amounts of space. That's why you have parking lots. Like we, we sometimes don't have parking lots because there's no space.

Dave: Yeah.

Jonathan Schüßler: We have huge problems when it comes to infrastructure. That's why our trains are like, that's why we can have trains because it's not far.

Right for you guys. Building a train system in America, that takes like, obviously here it takes ages as well because you need to tear down stuff to, to build train tracks. You guys would have the space, but the distances are insane.

Jonathan Schüßler: Oh, no.

Dave: a lot of people drive diesel vehicles in

Jonathan Schüßler: Mm-hmm. Yeah.

Dave: There's a reason, you know, it's not just, there is a reason for a lot. That's why I think this idea of the grass is greener on the other side

Jonathan Schüßler: Oh yeah.

Dave: like, so what?

You're more expensive, but yet you're more booked than most of these other people. So it's not price, obviously. I mean, price has a factor, but it's not like, that's not the only, I if you're doing it, there's a reason why you're being successful at it. It's not just what you're charging.

And it's not seen as a good job basically, but there's not enough people doing it. Why not just charge double because, and have less clients, maybe like only three quarters booked out, right? So you can spend some more time with your family and you're still earning more. And you can get to, like, clients are complaining that you can't get a handyman for the next months, right?

Dave: No.

Jonathan Schüßler: So I think that's a job that also cannot be taken by ai. It's a very reliable job for the future. Um, you could even, I heard some guy talk about you could have a website where can, people can bid on.

When you're coming to them. So if you get outbid, like you can outbid someone for them to come tomorrow. Right?

Dave: wow. Yeah. That's crazy.

Jonathan Schüßler: And this could lead to a problem because some people would never get the, like, you would never get get to them because they bid too low. But it would work, I think.

Dave: You

Jonathan Schüßler: I think people would pay that.

Dave: you,

Jonathan Schüßler: And if they're doing it well as well, it's a good business. Right?

Dave: Oh my God.

Jonathan Schüßler: It's a win-win.

Dave: This man is a monstrous fucking marketer. I'm telling you right

Dave: it, it is just vicious. Like this man has had, he's spent time, he's had like a, like a car, a corkboard with all the pins, figuring out all the goddamn pieces. Holy shit. just the way

Jonathan Schüßler: I think, yeah, I think handyman have, have, are sleeping on, on the job right now. Like they should be the richest people in Germany.

Dave: Oh my God. That's crazy.

Jonathan Schüßler: Because they, they have not enough jobs in other service-based businesses. Usually. You have either the demand and, um, expectation is really like equal.

Dave: Yeah,

Jonathan Schüßler: Um, in our line of work, we have tons of freelancers that don't do it professionally.

They do it like a part-time kind of gig, um, because you don't need to have a certain certificate to do it.

Dave: yeah.

Dave: call it

Jonathan Schüßler: you need to have a

Dave: we call it here in the state's. Blue collar.

Jonathan Schüßler: Oh, yeah, yeah. Okay.

Dave: collar

Jonathan Schüßler: Yeah,

Dave: Yeah.

Jonathan Schüßler: about that. Yeah.

Yeah, so blue collar workers in Germany, you need to have a certificate to have your own, um, company basically.

Dave: Mm-hmm.

Jonathan Schüßler: I'm not sure how that is in America,

Dave: pretty

Jonathan Schüßler: but here you need to go through,

Dave: same thing in here in the United States, like any kind of

Jonathan Schüßler: okay.

Dave: work generally. It's interesting 'cause we have the same thing with handyman here in the States. They don't usually need a certification as long as we have like experience and clientele. They

Jonathan Schüßler: Yeah. Okay.

Dave: They do charge double here. That's, that's the

Jonathan Schüßler: Okay.

Dave: that,

Jonathan Schüßler: Okay. Yeah. Well, you need, you need a certificate here to, to start your company.

Dave: right,

Dave: right.

Jonathan Schüßler: You don't need that as a photographer. Um, so there is tons of people that just have a website and an Instagram profile saying, I'm a photographer. I can take pictures at your wedding. And they need, don't need to show much, right? Because everyone just chose their best pictures. And we have the saying if a directly translated, even a blind chicken also finds a worm at some point, right?

So if you take 4,000 pictures at a wedding, you will have two good pictures. It doesn't matter how good you are, you'll find a good one, you'll be lucky.

Dave: Yeah.

Dave: It's

Jonathan Schüßler: Which is crazy. It's like, it's pretty similar to like right now. I feel like in sports, since technology has evolved so much, the top, top teams, they are so much better than the like top, top 1% teams. The difference between that is so much bigger than like the top 1% team to like a top 50% team

Dave: Yeah.

Jonathan Schüßler: is crazy.

Like in soccer, you might say

Dave: I call it football.

Jonathan Schüßler: the,

Dave: I, I'm,

Jonathan Schüßler: okay, okay,

Dave: I'm North African. We call it football.

Dave: if you,

Jonathan Schüßler: getting raised so much right now.

Dave: you

Jonathan Schüßler: Like so many people are getting so much better.

Dave: Yeah, like point, what I'm, it's like having those two people stand side and side, right? You can see one side of that Instagram, but if you compare it to somebody else that outshine and outperforms, it's like night and day difference. Like, I'm not trying to, you know, sugarcoat and give you a crown, but you take your work, Jonathan, and compare it to some of these other people. It's night and day difference.

Jonathan Schüßler: Thank you.

Jonathan Schüßler: Yeah. And what I think is gonna happen with all the AI influence that we have in in the industry right now is I feel like the gap is getting like, even wider because the entry level is so much easier and it's so easy to get it to that 20% level, right? Um, because the AI will help you. Those cameras, they focus for you.

So it's gonna be really tough for everyone in the middle,

Dave: Yeah.

Jonathan Schüßler: like really, really tough. And either you need to climb up that ladder, go like as hard as you can, or go as cheap as you can, as much as you can, which is sad.

I'm working for BMW and what I kind of appreciate with that is, is you have a brand that is very German. Their whole structure is extremely to we're okay, you're in America, but you're following our rules. doing what we tell you to do. don't give a shit that you don't speak German. We don't give a shit that you don't like our acronyms.

Jonathan Schüßler: Yeah,

Dave: ahead.

Jonathan Schüßler: yeah, yeah. 100%. Feel you so much. That is exactly what's happening here as well. And I feel like that's happening in marketing as well.

Dave: Mm-hmm.

Jonathan Schüßler: people get, will get dumpster for it like they're using automated check GPT content for their website, which is. It, it, it kind of is working sometimes for short period of time.

Dave: human input. That's just the fact of ai. Like I know people say like, oh, AI's gonna take over. It's artificial intelligence. It's a language-based format. It needs human input.

Dave: Yeah.

Jonathan Schüßler: Right now they're already rating it, the lowest rating. If they have, they have these like rating. People that go through websites, and they're also already ranking it the lowest possible score. If they see its ai and you can see it so easily, like just remove your am, uh, am dashes that would help a lot already get rid of all the like, super marketingy sounding words, like extremely.

Dave: Yeah.

Jonathan Schüßler: yeah.

Dave: think that also when it comes to even podcasting, because I don't, I don't necessarily think that I'm the greatest podcaster. But I think some of the elements that you learn is also from real life in the sense where, when in this field, specifically when I'm interacting and having conversations, you know, for example, with managers, colleagues, friends, and then also having the ability to be able to speak to other artists, other artists, you have an input an education and an understanding of being able to build from that.

Like, you know how many podcasters are way more successful than I am. Because they choose all the clickbait, they choose the top trends and the conversations that you should try to avoid because you know the algorithm will like you a little more. Yeah, that's boring as fuck. I don't know about you, but I'm not interested.

Jonathan Schüßler: I sometimes I'm a bit interested because I always want to try out everything marketing related, but I want to do the stuff that I want to do so I'm not, yeah, sometimes I get sucked into all the, all the trends. But I want to, I'm always like, I'm interested in so many things, so why bothering you with the trends as well anyways.

Jonathan Schüßler: Yeah. Happened.

Dave: it's so funny. Okay. So we got a florist, and then we got a painter.

Jonathan Schüßler: Yeah.

Dave: Okay.

Jonathan Schüßler: Tell me more about it.

Dave: I, you know,

Jonathan Schüßler: I wanna, I wanna see how you're, if it's actually happening.

Oh my God, there's mountains in the background. Yes, please. Was I accurate at all? Or just the, the painter and the, just the floor? Yeah,

Jonathan Schüßler: It is, it was just painter and the Floris. Yeah.

Dave: I was close though.

But when there's artists come in being like, oh yeah, we love you because you have such an artistic voice. And I'm like, my what?

But yeah, feels good. Thanks for the compliment.

Dave: my God. It's like,

Jonathan Schüßler: Let's talk about your wedding.

Dave: yeah, exactly. It's like, did you see my portfolio? Did you check out my website? Because it's not just my voice, you know? Like I, I do talk and have conversations and do make videos, but it was like other stuff that I am actually pretty good at it as well. But I, I do appreciate the sentiment. Oh gosh. People are funny that way. Sometimes it's like you'd expect them

Jonathan Schüßler: Yeah.

Jonathan Schüßler: Yeah. I literally came home, so it was, it was a rainy, nice and, and orange autumn day out there. Um, very autum me very November. And I just had a, like, I have these like getting to know engagement shootings with, oh, sorry, not a word. I want, I'm allowed to say in English. Um, photo. Experience. No algorithm likes that word.

Um,

Dave: No

Jonathan Schüßler: so we just,

Dave: word. It's not true. This is from a man that's

Jonathan Schüßler: yeah.

Dave: lot of experience. I, I

Jonathan Schüßler: Oh yeah.

Dave: you

Jonathan Schüßler: so many, so many Google, um,

Dave: look at his history tab. Holy shit, it's 16,000.

Uh, I had looked today and I'm pretty sure I got over 50.

Dave: with the word

Jonathan Schüßler: Yeah.

Dave: Damn

Jonathan Schüßler: Happens. Yeah. Um,

Dave: our

Jonathan Schüßler: it's a tough time.

Dave: lords trying to tell us something.

Dave: Hi. Hidden messages. Yeah, I think though it, it, it's honestly like it's a healthy dose because I think what you said about the difference between an artist and a craft, you know, a crafter, I think there's a lot of similarities. You know, I've had this question come up before because, you know, I've had people that have come onto this podcast and they were like, but I'm not an artist. And I'm like, but you kind of are. Yeah. But no, I'm not, you know, like I had, for example, I had a writer that came onto this podcast, you know, I was like a vocal coach and I'm just like. You are artists to a certain degree. Look, I've said this before and I'll say this again. Anybody can do this. Anybody can sit in front of a microphone.

And also make it a little bit like maybe something cool here and there.

Dave: Have a little fun, you know, just dabble. Dabble

Jonathan Schüßler: Yeah. Yeah.

Dave: I, I think being able to also have a wild side is really important because it allows you to explore and imagine and be able to create, you know?

um, figuring out riddles basically. Right. So you have an idea. This could, this could be a rule, but I have no way to prove it. So find a way to prove it. Right. And I feel like it's the same in. In all, I feel like creative jobs and science jobs are very similar in that way that you're trying to find a creative solution that no one has ever thought about before you.

And on a wedding day, that is a thousand solutions on a single day with

Dave: scenarios.

Dave: You turned a wedding into a mouth, it's like wedding equals math. What is the

Jonathan Schüßler: It's.

Dave: But I mean, it's kind of, look, I I, I'm one of those, like, I failed hard on math and I, I just do not do well with numbers for variety of reasons. Maybe it's dyslexia or just numerous other things, but it does take into account for a lot of different things.

You know, it's weird. There are laws of physics and gravity for a reason. It's not there to punish you. It's because it doesn't give a shit about you. And it just exists.

Jonathan Schüßler: Yeah,

Jonathan Schüßler: you have you, have you seen Three Body Problem, the the Netflix show?

Dave: No, fill me in,

Jonathan Schüßler: So underrated. It's the most expensive net Netflix show ever produced. It was sick

Dave: it about?

Jonathan Schüßler: and it, yeah, I shouldn't explain it. You, um, it's about the three body problem, but it's better that you don't know what that is.

Dave: Okay, so this is basically like a, a snake peek instead of a spoiler.

Jonathan Schüßler: Um, yeah. Yeah. Um, so

Dave: Listen,

Jonathan Schüßler: I shouldn't say it otherwise you're getting spoiled so hard and everyone listening should really.

Dave: telling you to spoil it. You know, you wanna, you want to give a little sneak peek. You want to give a

Jonathan Schüßler: Well, it's tough. You can, you can not predict some things that have three variables. That's all I'm gonna say. And having a hundred is impossible. And that's a little bit what it's about and everyone should go watch it. Uh, not an ad, but it's sick and I just remembered it and I kind of wanna watch it again tonight,

Dave: I mean, I, I think at this point, I don't think that's a bad idea. I mean, you might get sucked in there. It might be up until 4:00 AM in the morning, but

Jonathan Schüßler: probably. Um,

Dave: Yeah, I,

Jonathan Schüßler: probably am.

Jonathan Schüßler: Mm-hmm.

Dave: when it does that to you where you're just like, holy shit, it's almost the morning, you know, I got like three

Jonathan Schüßler: Yeah.

Dave: Yeah. It's just,

Jonathan Schüßler: Have you watched Lupa? It's a European show, so you probably haven't heard of it.

Dave: um, is that the one that's in French?

Jonathan Schüßler: Yeah,

Dave: It's with

Jonathan Schüßler: but it's

Dave: with that high, that guy that's,

Jonathan Schüßler: Yeah,

Dave: That breaks into the Louvre and all those d.

Jonathan Schüßler: yeah, yeah, yeah.

Dave: Oh, it's absolutely amazing. I was the brave one that watched it in French with the English subtitles.

Jonathan Schüßler: That's crazy.

Dave: It's,

Jonathan Schüßler: That is legit crazy. But I love that show. That was really, really good as well.

Dave: I'm like, it's weird. It sounds better in French.

Jonathan Schüßler: Are you A little bit turned on by him?

Dave: No, I am basically, my whole family speaks French, so it's just

Jonathan Schüßler: Oh,

Dave: it's like one,

Jonathan Schüßler: oh yeah. Oh yeah. You said you're Moroccan, right?

Jonathan Schüßler: yeah.

Dave: so it's just so weird because like my family, they are just, they speak snobby French. That's like the best way I can explain it. It's just very snobby. So like, when you're like hearing the different accents of French, you're like, okay, all right, I gotta, I gotta just reflect and like you said, like, you know, see all the other variables that you're sometimes refusing to see. But, um, it turns out that is actually completely accurate. That happens all the time in France. I mean, it literally happened a few weeks ago, so I thought that was

Jonathan Schüßler: Yeah,

Dave: bonkers and unrealistic. But turns out it's, it's a real thing. It is a

Crane Right? And some hives vests, like everyone was joking about that hives vest gets you into everything. I'm not sure if you've seen any tiktoks of people getting into like super bowls and stuff

Dave: bro. Like people just,

Jonathan Schüßler: and now they're stealing the crown jewels of France.

Like there's this one like German rapper. He made like a song out of it being like, yeah, apparently two of us got got picked up. It doubles my income. Let's go.

Dave: Oh.

Jonathan Schüßler: So he's making little skits about them and he's just in black with a high-vis vest.

Dave: Oh my God.

Jonathan Schüßler: It's kind of funny.

Jonathan Schüßler: That's crazy.

Dave: yeah, so my little cheat sheet is I'm not working for an American company. I'm working for a company that actually pays you.

Jonathan Schüßler: Mm-hmm.

Dave: Because it's European and they don't really give a shit about America. They'll throw money into America, but they're just like, we'll take care of you you don't work for an American company.

Jonathan Schüßler: Yeah, yeah, yeah. 100%.

Dave: Damn, I just got cold. What? I felt good.

Jonathan Schüßler: Yeah, I like that. Like for final take, I really like finding the marketing channels that no one is using in your industry to show something. Because I have so many of my colleagues telling me the stuff that I'm doing will not reach the right clients. Right. And those are not people that have no knowledge.

Dave: Yeah.

Jonathan Schüßler: And if you're the only one showing up in that channel, there will be some people there probably, right?

If, even if it's just five a month. And from that, let's say 60 a year, if five of them are actually your target audience, then you got five more clients because you are the only one there. Why bully your way into this huge, like being on Instagram as a photographer, right? Everyone's there. It's the photo app

Dave: Mm-hmm.

Jonathan Schüßler: being on Pinterest, everyone is there.

So everyone else you might be, you should be watching there. Check this town out. It has 60% of clients for big budget weddings every year. You know, everyone who lives there earns easily a hundred k plus. So

Dave: They can afford it.

Jonathan Schüßler: why is no one targeting it? Because they're lazy and they wouldn't know. Where to look. Right?

Dave: Hundred

Dave: No, I mean,

Jonathan Schüßler: I'm ranking

Dave: you've,

Jonathan Schüßler: keyword where I've never been before because I outsmarted them a little bit, right?

Because everyone thinks if you are getting married in the Mediterranean, right, your couples are speaking English. Well, they are, but they might Google it in German.

Dave: mm-hmm.

Jonathan Schüßler: Think about it,

Dave: Yeah.

Jonathan Schüßler: even if it's not many. Think about it. I just booked three clients off a tiny website that is ranking for a certain keyword in German.

That is very interesting because it includes.

Dave: Let me ask him, which, which German word is it one of those

Dave: Interesting.

Jonathan Schüßler: Yeah.

Dave: That's so,

Jonathan Schüßler: Because if people are Googling this, they want to get married abroad, which makes them already like top 10, top 10% richest people and they're looking for someone who to also come there.

Dave: You've done,

Jonathan Schüßler: Yeah.

Dave: have you done that? You've

Jonathan Schüßler: yeah. Yeah,

Dave: Oh wow.

Jonathan Schüßler: yeah, yeah. Oh yeah. I've had a wedding in Sicily two years ago. No, last year. Last year. That was pretty sick. I'll have

Dave: beautiful.

Jonathan Schüßler: weddings next year and the year after and, well, that's not far.

Dave: No, I

Jonathan Schüßler: That's like

Dave: two hour

Jonathan Schüßler: going to Italy from here.

Dave: a two hour flight

Jonathan Schüßler: No, not even an hour.

Dave: like an hour.

Jonathan Schüßler: Yeah. Two hours Morocco.

Dave: depending on where you are in Germany, if you're all the way up

Jonathan Schüßler: Yeah,

Dave: like an hour and a half to two hours, but it's

Jonathan Schüßler: yeah, yeah, yeah, yeah, yeah.

Dave: Okay.

Dave: Yeah. Okay. Which is, by the way, honestly, that just broadens your clientele in your approach because then you could say, you know, when people then question like, oh, but have you been in different place? You have been in different places.

Jonathan Schüßler: offshore wedding. Oh, no, sorry. I photographed, I took pictures at weddings. It happened again, I keep saying it. Um, I took pictures of people at weddings in, I started in the UK actually then. I've done German weddings. I have done Italian weddings, and I have been a lot on, on the Dutch border. So it's like the range that I usually,

what do you mean?

Dave: Oh my

Jonathan Schüßler: you laughing at?

Jonathan Schüßler: That's probably smaller than one of your,

Dave: it's just like, it's crazy because the amount of photographers I've spoken to and just your approach and your adversity is just incredible.

Jonathan Schüßler: thank you. Yep.

Dave: like, that's why like, you have a good point. It's like not just necessarily being an artist, but also being a master of your craft. I think that's another one of those key elements to being successful in your own right, not based on somebody else's. just being able to be a master of the craft to the point, like I said, but earlier you can enter it in fucking heads on. And you got that, grabbing it by the balls. Oh

Jonathan Schüßler: I think I might need to.

Jonathan Schüßler: Yeah, so you can find me on Instagram, TikTok, my website. Uh, you are not on Chizler, on everything. Um, also for my marketing stuff, many shizzle. They can also find me on LinkedIn there. I haven't been too active there, but I am gonna be very active over the winter. And yeah, check me out. Hit me up if you have any questions.

Dave: My pleasure, my man, and thank you so much for taking the time coming out here and I just, again, we got a different approach to photography, a different approach to marketing, and some tips Little spoilers. We got sneak peaks. Um, to anybody out there, if you wanna check out more of the podcast, you can find us at Lost in the Groove Pod.

We are everywhere and anywhere. And we are also on Rumble and Substack. with that we will catch you on the next one. All right, peace out.

Jonathan Schüßler: Bye.