With 96% of the global population estimated to consume insufficient levels of omega-3s, the importance of developing innovative, appealing products that support adequate DHA and EPA intakes will only continue to grow. Fish oil has been the conventional source of omega-3, however rising demand has led to overfishing, putting pressure on natural resources. Additionally, the growing demand for plant-based and vegetarian diets means that there’s an opportunity for the omega-3 industry to provide more sustainable alternatives. Key takeaways • The role of omega-3s in human health including rising interest in immunity • Consumers motivating for sustainably-sourced ingredients and plant-based alternatives • Existing alternatives to fish oil for dietary supplements, and food and beverage producers