Community events have long been a staple of the chiropractic industry and once upon a time they were super straightforward to run and make effective! Today however, not so much! Marketing has transformed over the last decade and nowadays getting people to actually ATTEND an event is much more complicated. To tackle this problem, this week Dr. Lauryn is joined by Marketing & Launch Strategist Brenna McGowan to break down anticipation marketing and all things getting butts in seats (or on screen) for your next event.

Brenna McGowan is a launch strategist, copywriter and creator of Anticipation Marketing. She helps coaches, course creators, and high end service providers increase launch revenue, call in perfect fit clients, and reduce launch burnout with a strategic pre launch. 

During their conversation Dr. Lauryn and Brenna cover what anticipation marketing is, how and why to leverage an email list, marketing to different personality types, selling belief vs selling outcomes, keeping everything in alignment, and so much more!

Check out Brenna’s website if you want to sell smarter with less hectic launches

Get Brenna’s Pre-Launch Plan Cheat Sheet

Follow Brenna: LinkedIn | Instagram | Facebook

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