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I think “who else” headlines are the WORST…

Seriously, I have a pretty strong bias against this one particular headline template — that other copywriters seem to love so much.

My dislike of “who else” is to the point where I make some pretty bad assumptions about ANY copy that follows…

I get all judgy about the copywriter, too.

But the other day I got an email, and the subject line started with, “Who Else …”

And what came next gave me a brand new perspective on this hated headline formula.

Check out today’s episode for my hot take on copywriting headline templates, using this “who else” example…

Yours for bigger breakthroughs,

Roy Furr