Welcome to our 7th episode of Revenue Champion’s Cold calling live, a cold calling series where top sales leaders go through live cold calls and give actionable insight and advice to how to overcome obstacles when cold calling. In this episode, Ryan Reisert, Brand Ambassador @Cognism is joined by Shawn Sease, Founder @5bynoon for the ultimate cold calling warm-up. Ryan and Shawn go through a framework called ‘Start, Stop, Reset’. A framework you can see in action from volunteers, where they are tested on real objections sales professionals face everyday.