Strategy's important but the real challenge for leaders today is people-shaped: How can you encourage your teams to bring their bravest and best selves to work every day. Using neuroscience and his own research and experience, Dan will explain the theory, the science behind it and give practical examples. Learn from one of the 25 most influential management scholars in the world. Recorded at London's Science Museum, The Marketing Society Bravest Conference marked the end of a three-year 'brave' trilogy, which began in 2016.