We live in an age of unprecedented communication tools, yet misunderstandings and conflicts online seem more common than ever. In this episode, we learn from Professor Andrew Brodsky, a management professor at the University of Texas at Austin and author of "PING: The Secrets of Successful Virtual Communication." Drawing from his personal experience with isolation due to illness and his extensive research, Professor Brodsky shares the science behind effective virtual communication. You'll discover his PING framework for better online interactions, learn why we consistently overestimate our ability to convey emotion through text, and get practical advice for avoiding the most common digital communication pitfalls. This episode will help you become not just a better communicator online, but a more thoughtful and gracious person in all your virtual interactions.
Dr. Andrew Brodsky is a management professor at The University of Texas at Austin in the McCombs School of Business.
By implementing his own research-driven methods, he has won multiple research and teaching awards, including Poets & Quants Best 40 Under 40 MBA Professors in the world. Andrew’s expertise on virtual interactions and organization communication led him to publish the book Ping: The Secrets of Successful Virtual Communication and form the Ping Group. His goal is to help organizations leverage research-based approaches that will enable their employees to improve all types of interactions and communication.
Andrew has consulted, conducted training, and given keynote talks around the world. His research on workplace interactions has been published in a variety of peer-reviewed journals, and he has been regularly quoted for his expertise in major media outlets including the Wall Street Journal, Harvard Business Review, The Economist, and Reuters.
Andrew Brodsky - Personal & Book Website: https://abrodsky.com
Ping Group Consulting: https://pinggroup.org/
Expert Tips for Better Virtual Communication: https://www.pcma.org/expert-tips-for-better-virtual-communication/
Join the Pleasant Pictures Music Club to get unlimited access to high-quality, royalty-free music for all of your projects. Use the discount code HOWTOHELP15 for 15% off your first year.
I had a advisor in my research career early on who loved
Andrew Brodsky:to use ellipses at the end of emails.
Andrew Brodsky:So that, dot, dot, dot.
Andrew Brodsky:And it was like, "Hey Andrew, thanks for this dot, dot, dot." And as a low powered
Andrew Brodsky:student, I was like, he hates what I did.
Andrew Brodsky:Like this dot dot dot.
Andrew Brodsky:He is like, really?
Andrew Brodsky:But eventually I like talked to this professor who was like, "Oh no, I
Andrew Brodsky:always do that, because I mean, to be continued, you know, it's not that
Andrew Brodsky:like dot, dot, dot really?" And I was like, oh yeah, now it makes sense.
Andrew Brodsky:Aaron - Narration: Hi, I'm Aaron Miller and this is How to Help, a
Andrew Brodsky:podcast about having a life and career with meaning, integrity, and impact.
Andrew Brodsky:This is season three, episode seven: How to Be a Person Online.
Andrew Brodsky:Speaking of being online, I hope you'll take a moment to do two online things
Andrew Brodsky:that best help this podcast to grow.
Andrew Brodsky:First of all, will you share an episode with a friend?
Andrew Brodsky:And then secondly, will you leave us a review?
Andrew Brodsky:Those two things take only a few minutes of your time, but it
Andrew Brodsky:makes a huge difference for us.
Andrew Brodsky:Thank you for supporting the show.
Andrew Brodsky:In a previous episode, the interview I did with Judge Griffith, I shared some of
Andrew Brodsky:George Washington's farewell address to the country after his time as president.
Andrew Brodsky:I hope you'll indulge me as I share another Washington
Andrew Brodsky:story in the winter of 1776.
Andrew Brodsky:The spark of American rebellion was on the verge of being extinguished.
Andrew Brodsky:After a shocking military success in Boston that drove out British
Andrew Brodsky:forces, general Washington faced a string of humiliating
Andrew Brodsky:defeats in and around New York.
Andrew Brodsky:The only real successes that his forces could claim then were the surprisingly
Andrew Brodsky:effective retreats that kept the rebellion from experiencing total collapse.
Andrew Brodsky:Although widely revered, Washington had to watch his reputation as a
Andrew Brodsky:military leader slide into serious doubt even among his closest advisors.
Andrew Brodsky:One of those was Joseph Reed, a lieutenant colonel who had been an aid
Andrew Brodsky:to Washington through multiple battles.
Andrew Brodsky:In a letter to General Charles Lee, who is second in command of the Continental Army.
Andrew Brodsky:Colonel Reed praised Lee for his military accomplishments and simultaneously
Andrew Brodsky:criticized the devastating losses that had happened under Washington's command.
Andrew Brodsky:Reed specifically criticized Washington's indecisiveness saying to General
Andrew Brodsky:Lee, "Oh, General, an indecisive mind is one of the greatest misfortunes
Andrew Brodsky:that can befall an army. How often I've lamented it for this campaign."
Andrew Brodsky:Lee wrote back to Reed a few days later in full agreement about General
Andrew Brodsky:Washington's flaws and even compared them to "stupidity or want of personal
Andrew Brodsky:courage." Lee wasn't calling Washington a dunce or a coward, but he was saying his
Andrew Brodsky:indecisiveness made him just as bad as one
Andrew Brodsky:Lee's letter though was delivered to Washington himself by mistake,
Andrew Brodsky:who opened it believing that it was war correspondence and
Andrew Brodsky:not a personal communication.
Andrew Brodsky:It's not hard to imagine how devastating it was for General Washington to see what
Andrew Brodsky:his commanders really thought of him.
Andrew Brodsky:Perhaps you can relate to this story.
Andrew Brodsky:Has there ever been a time when you sent a delicate text to the wrong person?
Andrew Brodsky:Have you ever had an email misunderstood?
Andrew Brodsky:Have you ever been on a Zoom call when someone forgot to mute
Andrew Brodsky:themselves in an embarrassing way?
Andrew Brodsky:We have at our disposal today the fastest, cheapest, easiest modes of
Andrew Brodsky:communication ever before put into human hands, and it's no wonder that
Andrew Brodsky:we're prone to make mistakes with them.
Andrew Brodsky:Those mistakes sometimes might just end in a small mishap, but they
Andrew Brodsky:might also lead to bitter conflict.
Andrew Brodsky:Look at the rancor that spreads online, even just from a poorly drafted tweet,
Andrew Brodsky:I thought it would be worthwhile to learn how to communicate better
Andrew Brodsky:online, and so I've called on the wisdom of an expert to help us do that.
Andrew Brodsky:So my name is Andrew Brodsky.
Andrew Brodsky:I am a management professor at the McComb School of Business at
Andrew Brodsky:the University of Texas at Austin.
Andrew Brodsky:I research virtual communication, the way we interact at work, as
Andrew Brodsky:well as a few ancillary topics like how we spend our time at work.
Andrew Brodsky:Aaron - Interview: Tell me what drew you into studying virtual communication
Andrew Brodsky:in particular as a field of study and a, and a professional passion for you.
Andrew Brodsky:When I was 16 years old, I was very suddenly and surprisingly
Andrew Brodsky:diagnosed with a bad case of leukemia.
Andrew Brodsky:Blood cancer.
Andrew Brodsky:I ended up needing bone marrow transplant.
Andrew Brodsky:So basically the isolation everyone did during COVID, I experienced
Andrew Brodsky:that a couple decades ago.
Andrew Brodsky:For the month after bone marrow transplant, you're in
Andrew Brodsky:one of these isolation rooms
Andrew Brodsky:where people can only come in if they wear gowns, gloves, and masks
Andrew Brodsky:pretty much from head to toe.
Andrew Brodsky:So I got this experience pretty early on of often having to
Andrew Brodsky:communicate with people at a distance.
Andrew Brodsky:Luckily came through in one piece, but I was left with a long-term
Andrew Brodsky:immune deficiency where I'm not able to produce my own antibodies.
Andrew Brodsky:As a function of that, I've had to be much more careful than many.
Andrew Brodsky:So when they say, oh, unless you're immune compromised, it's not a big issue.
Andrew Brodsky:Unfortunately, I fall into that bucket.
Andrew Brodsky:So yet again, it's a topic that's really important.
Andrew Brodsky:As I was began studying it during my PhD, I realized it wasn't just important
Andrew Brodsky:to me, it was important to everyone.
Andrew Brodsky:Regardless of where you work from, whether it's a home or the office,
Andrew Brodsky:we're all using these tools, email, instant messaging, video calls, as
Andrew Brodsky:now a core way of communicating.
Andrew Brodsky:So being able to put together a book where I can relay this information for me seemed
Andrew Brodsky:like a really meaningful thing to do.
Andrew Brodsky:Aaron - Narration: Professor Brodsky is the author of the book PING, the Secrets
Andrew Brodsky:of Successful Virtual Communication.
Andrew Brodsky:I read his book earlier this year and I thoroughly enjoyed it, and so we're going
Andrew Brodsky:to spend some time learning from the science of how to be a better communicator
Andrew Brodsky:and really just a better person online.
Andrew Brodsky:Let's start with what I think is the most common pitfall.
Andrew Brodsky:We've all heard of nonverbal communication that comes from things like body
Andrew Brodsky:language or facial expressions.
Andrew Brodsky:You've probably cited the widely used statistic that only 7% of communication
Andrew Brodsky:comes from the actual words that we say.
Andrew Brodsky:Now, this research is often taken out of context, but the principle
Andrew Brodsky:is true that we communicate volumes through things other than our words.
Andrew Brodsky:Perhaps the best evidence of this is how strong nonverbal cues
Andrew Brodsky:are for virtual communication.
Andrew Brodsky:You don't even need to be there in person to be misunderstood.
Andrew Brodsky:Aaron - Interview: What are some examples or what some advice you have for how
Andrew Brodsky:to manage the virtual nonverbal cues in a way that helps avoid conflict?
Andrew Brodsky:BEcause I feel like we constantly misunderstand each other online,
Andrew Brodsky:and I think a lot of it has to do with nonverbal cues.
Andrew Brodsky:Not even what's written, but sort of how it appeared.
Andrew Brodsky:Nonverbal behavior in virtual communications is one of
Andrew Brodsky:the things that people often miss and they don't realize because they
Andrew Brodsky:think it's not face-to-face, so it's really just what the words I'm typing.
Andrew Brodsky:But research has shown that there's a lot of nonverbal behavior that we're
Andrew Brodsky:not realizing we're sending even in the least rich modes like email
Andrew Brodsky:and instant message text messaging.
Andrew Brodsky:Aaron - Narration: Richness as used by Brodsky here means communication that uses
Andrew Brodsky:multiple methods and senses all at once.
Andrew Brodsky:An in-person conversation is rich, where a text message is less so.
Andrew Brodsky:There's lots of knowledge that can be gained to understand how
Andrew Brodsky:does their nonverbal behavior come off, whether it's typos, emojis,
Andrew Brodsky:punctuation, what time of day you respond.
Andrew Brodsky:There are all these different cues that are important in our communication.
Andrew Brodsky:But secondarily, one of the tips I like to give is related to our focus
Andrew Brodsky:when we tend to interact virtually.
Andrew Brodsky:When we are interacting virtually, we're generally just looking at
Andrew Brodsky:the text of email, at best, maybe we're looking at a square of the
Andrew Brodsky:person's video feed on your screen.
Andrew Brodsky:So it's really easy to be more self-focused.
Andrew Brodsky:Whereas when you're in person, there's someone standing right in front of
Andrew Brodsky:you it's hard to forget they're there.
Andrew Brodsky:You're thinking about how they're going to react immediately.
Andrew Brodsky:But when you're just communicating from behind a screen, we're kind
Andrew Brodsky:of in our own world a little bit.
Andrew Brodsky:As a result, we often don't take that extra step to think about how might the
Andrew Brodsky:other person interpret this language.
Andrew Brodsky:Aaron - Narration: People aren't computers.
Andrew Brodsky:We send and receive communication emotionally, not only rationally.
Andrew Brodsky:It might be a mild feeling attending or message like confidence, fatigue,
Andrew Brodsky:or encouragement, but emotion is hard to convey through text alone.
Andrew Brodsky:Our mild intentions might get misread as stronger ones like arrogance,
Andrew Brodsky:exasperation, or condescension.
Andrew Brodsky:This is a common source of unintended conflict.
Andrew Brodsky:So for instance, some research shows that when
Andrew Brodsky:we write emails with emotion, so whether it's sarcasm or anything
Andrew Brodsky:else, it seems really clear to us.
Andrew Brodsky:And participants in these studies rate the odds that someone else
Andrew Brodsky:will correctly predict the emotion they intended is very high.
Andrew Brodsky:In reality, people are really bad at interpreting those
Andrew Brodsky:messages and are generally wrong.
Andrew Brodsky:So people are really overconfident about their ability to relay
Andrew Brodsky:emotion in these messages.
Andrew Brodsky:The reason being is that when you're typing the message, you hear the
Andrew Brodsky:emotion in your head as you're typing it, so it seems really clear.
Andrew Brodsky:But on the recipient side, they're not hearing the same emotion you are.
Andrew Brodsky:They're coming in with a different set of information, assumptions, that
Andrew Brodsky:makes them hear something different.
Andrew Brodsky:So one of the pieces of advice that comes outta this research is when you
Andrew Brodsky:have a message like this, they found that when they had participants read
Andrew Brodsky:the message out loud in the completely opposite tone that they intended--so
Andrew Brodsky:for instance, if, if it's sarcastic, read is serious, if it's serious read is
Andrew Brodsky:sarcastic-- those participants suddenly realized that their message might not
Andrew Brodsky:have been as clear as they thought.
Andrew Brodsky:So taking that little extra step to engage in this kind of perspective taking can
Andrew Brodsky:be incredibly useful, especially when the person's not standing in front of you.
Andrew Brodsky:Aaron - Narration: Professor Brodsky just mentioned perspective taking, and that's
Andrew Brodsky:part of the core framework in his book.
Andrew Brodsky:"Ping" isn't just a reference to the sound your phone makes when a text arrives.
Andrew Brodsky:In this case, it's an acronym for how we can improve our virtual communication.
Andrew Brodsky:So the P is for perspective taking.
Andrew Brodsky:The I is for initiative.
Andrew Brodsky:The N is for nonverbal.
Andrew Brodsky:The G is for goals.
Andrew Brodsky:So perspective taking, just as an example of what this means is that
Andrew Brodsky:when we're interacting virtually, we're often tend to be much more self-focused
Andrew Brodsky:because we're just looking at a screen.
Andrew Brodsky:Even if the other person's face is there, it's a pretty small portion
Andrew Brodsky:of your screen as opposed to them standing up right in front of you.
Andrew Brodsky:So for instance, as a supervisor, if you send a message with a joke to
Andrew Brodsky:a subordinate about a work project.
Andrew Brodsky:The subordinate, who's really anxious in that situation, may
Andrew Brodsky:feel that it's condescending or may feel like they messed up somehow.
Andrew Brodsky:Where the supervisor is trying to lighten the mood.
Andrew Brodsky:So actually putting yourself in the other person's shoes can be incredibly useful.
Andrew Brodsky:Aaron - Narration: A weakness that I have in perspective taking
Andrew Brodsky:is when I'm grading homework.
Andrew Brodsky:When I'm in that mode, I'm looking for ways that the assignment could be better,
Andrew Brodsky:and so my brain is focused on flaws.
Andrew Brodsky:The result is that my initial feedback could be especially
Andrew Brodsky:harsh for students to read.
Andrew Brodsky:To me, it just feels like I'm writing down what needs improvement.
Andrew Brodsky:But to my students, it would end up coming across as hypercritical or unfeeling.
Andrew Brodsky:It's taken practice from me to make sure that I compliment what they did
Andrew Brodsky:well and I couch my criticisms in a way that I'd want to receive them.
Andrew Brodsky:And so it's something that I'm still working on.
Andrew Brodsky:This extra effort in grading is where we see Brodsky's second element, initiative.
Andrew Brodsky:The I, for initiative.
Andrew Brodsky:It's, it's valuable to think about what's missing in a given mode of
Andrew Brodsky:communication and how can we add it back.
Andrew Brodsky:So there were some interesting studies in negotiation that found
Andrew Brodsky:that negotiators who negotiated over instant messaging, as opposed to in
Andrew Brodsky:person, tend to build less rapport, trust, and do as well in negotiating.
Andrew Brodsky:But those negotiators who took the initiative to have a short five
Andrew Brodsky:minute phone call where they just kind of socialized, the authors
Andrew Brodsky:called it schmoozing, uh, right before the negotiation, and then
Andrew Brodsky:after the phone call, they did negotiate over instant message.
Andrew Brodsky:Those people who took that extra initiative ended up building more
Andrew Brodsky:rapport and trust and improving their own negotiation outcomes compared to
Andrew Brodsky:those who just went straight to instant messaging and didn't take that initiative.
Andrew Brodsky:Aaron - Narration: What I love about initiative is that it can make us
Andrew Brodsky:stand out at a time when most people communicate in the default, easy ways.
Andrew Brodsky:If you've ever just called someone, rather than hashing out a conversation
Andrew Brodsky:via text, that was a moment of initiative.
Andrew Brodsky:Also, initiative can work the other way too.
Andrew Brodsky:Instead of a rambling conversation, you can take the time to craft an
Andrew Brodsky:email so it has the complete thought.
Andrew Brodsky:Keep it compact, but use headings and other things that make the
Andrew Brodsky:email easy to read and follow.
Andrew Brodsky:That kind of effort reflects initiative too.
Andrew Brodsky:Initiative is part of how we deal with the nonverbal traps that we'd otherwise miss.
Andrew Brodsky:The N is nonverbal.
Andrew Brodsky:And this is valuable because we send so much information over virtual
Andrew Brodsky:communication, we don't realize.
Andrew Brodsky:So with text-based communication, there's emoji, there's typos,
Andrew Brodsky:there's exclamation marks.
Andrew Brodsky:But even with video communication, it's not the same as in person.
Andrew Brodsky:There's a number of studies that show the importance of eye contact during
Andrew Brodsky:video interviews, but that's a little bit awkward over video because often our
Andrew Brodsky:web camera is not in the same location as the person's face we're looking at.
Andrew Brodsky:So, you know, we're looking at their face so it's, we think we're keeping
Andrew Brodsky:eye contact, but to them it looks like we're just looking off screen.
Andrew Brodsky:They don't know if we're reading from a script or checking email or
Andrew Brodsky:just playing games on our phone.
Andrew Brodsky:So it's important to understand how things might be interpreted or happen differently
Andrew Brodsky:in virtual as opposed to in person.
Andrew Brodsky:Aaron - Narration: These three insights lose their value if we don't
Andrew Brodsky:pay attention to the final piece of Brodsky's PING framework goals.
Andrew Brodsky:And lastly, G's for goals.
Andrew Brodsky:It would be much easier if I could just say there's one
Andrew Brodsky:best mode of communication.
Andrew Brodsky:You know, you should do everything in person, or you
Andrew Brodsky:should do everything over email.
Andrew Brodsky:It would make for a very short book though, and
Andrew Brodsky:unfortunately it's not the case.
Andrew Brodsky:Aaron - Interview: Yeah.
Andrew Brodsky:So for instance, in this area of research,
Andrew Brodsky:let's talk about video calls.
Andrew Brodsky:Cameras on or cameras off: this is like a nice debate that lots
Andrew Brodsky:of organizations are having.
Andrew Brodsky:Should we have cameras on or cameras off meetings?
Andrew Brodsky:And the answer is, it depends on your goals.
Andrew Brodsky:So if it's an early stage relationship, you don't really know the person.
Andrew Brodsky:And your goal is to build trust and to make a good impression, having cameras on
Andrew Brodsky:can be really useful because we tend to trust people who we feel familiar with.
Andrew Brodsky:Alternatively, there's research on Zoom fatigue or video conferencing
Andrew Brodsky:fatigue that shows that being on video can be really exhausting.
Andrew Brodsky:Staring at yourself, seeing you mess up nonverbal behavior, it's just
Andrew Brodsky:draining and it can cause burnout.
Andrew Brodsky:So if your goal is to enable the people in your meeting to have more focus, to
Andrew Brodsky:be more productive and not be fatigued, then cameras off can be better.
Andrew Brodsky:Aaron - Narration: Here's an example of where goals matter.
Andrew Brodsky:Less rich modes like email can help us to communicate if there's a likelihood
Andrew Brodsky:of our emotions getting the best of us.
Andrew Brodsky:Emails, texts, and instant messages are a way for us to
Andrew Brodsky:temper the way we communicate.
Andrew Brodsky:So there's some good research, uh, that shows that in
Andrew Brodsky:situations where there's likely to be some degree of competition, but
Andrew Brodsky:not necessarily extreme competition, less rich modes can be a little bit
Andrew Brodsky:better because it masks everyone's nonverbal behaviors that show they don't
Andrew Brodsky:necessarily like each other as much.
Andrew Brodsky:Aaron - Interview: Oh yeah.
Andrew Brodsky:And the idea is it kind of keeps everyone professional.
Andrew Brodsky:They don't see them like frowning at each other as much and
Andrew Brodsky:it hides some of that stuff.
Andrew Brodsky:Aaron - Interview: Is, is there advice about how dialing the richness up or
Andrew Brodsky:down just helps people treat others with more fairness or more kindness?
Andrew Brodsky:So when it comes to stereotypes and biases and
Andrew Brodsky:communication, they impact most everyone.
Andrew Brodsky:You don't necessarily have to be an underrepresented minority.
Andrew Brodsky:There's research that shows that men who are shorter earn less money
Andrew Brodsky:than men who are taller, that people are more attractive, earn more money
Andrew Brodsky:than people who are less attractive.
Andrew Brodsky:And we all kind of have different assumptions about
Andrew Brodsky:people based on how they look.
Andrew Brodsky:Some might be helpful to them, some less so.
Andrew Brodsky:So there's this question about which mode do we use to reduce these kind
Andrew Brodsky:of biases and stereotypes when they might work against us or others.
Andrew Brodsky:So the research basically kind of leads to a sort of framework.
Andrew Brodsky:The first question that you have is.
Andrew Brodsky:Are the differences known or not?
Andrew Brodsky:If the differences are not known.
Andrew Brodsky:So you don't know if someone's a man or woman or black or white or whatever
Andrew Brodsky:else, and your goal is to reduce stereotypes and bias, then obviously
Andrew Brodsky:using less rich modes is best because you can mask the fact that anyone's
Andrew Brodsky:even different from each other.
Andrew Brodsky:That said, that's a fairly limited set of circumstances, usually potentially
Andrew Brodsky:related to job interviews, because after that, everyone knows each
Andrew Brodsky:other's name, knows each other.
Andrew Brodsky:It's hard to hide the fact that people are different.
Andrew Brodsky:You can usually tell from people's names and you've
Andrew Brodsky:usually seen them at least once.
Andrew Brodsky:Aaron - Narration: Richer communication has the power to reduce our
Andrew Brodsky:biases because we get to know the people beyond their categories.
Andrew Brodsky:It's harder to judge someone unfairly if you know them as a
Andrew Brodsky:person instead of just as a gender, a faith, a race, or an orientation.
Andrew Brodsky:Less rich modes though might help some people feel more confident in being
Andrew Brodsky:themselves and act contrary to the stereotypes that are applied to them.
Andrew Brodsky:A blessing and a curse of virtual communication is that we're more
Andrew Brodsky:comfortable with being ourselves when we have a screen between us.
Andrew Brodsky:There's another thing about biases and stereotypes is it
Andrew Brodsky:not just impacts our views of others.
Andrew Brodsky:It impacts if we fall into one of those categories, how we behave.
Andrew Brodsky:So there's a certain way that society often expects men to behave about
Andrew Brodsky:how women to behave, et cetera.
Andrew Brodsky:So for instance, negotiation is a topic that often comes up and a negotiation
Andrew Brodsky:in many types of negotiation, albeit not all of them, being competitive and
Andrew Brodsky:being aggressive can be beneficial.
Andrew Brodsky:But that's a type of behavior that's generally seen as better
Andrew Brodsky:fitting for men than women, who are supposed to be more communal.
Andrew Brodsky:And what research shows is that if you're trying to have women feel
Andrew Brodsky:more comfortable being aggressive and competitive in negotiations where it
Andrew Brodsky:would benefit themselves, it's better to do that over less rich modes.
Andrew Brodsky:The reason being is that when other people don't see us, when we don't have
Andrew Brodsky:our nonverbal behaviors on display, when our differences feel a little bit
Andrew Brodsky:more masked and anonymous in some ways, we feel more comfortable being free.
Andrew Brodsky:We feel more comfortable not feeling the need to stick by
Andrew Brodsky:society's expectations of us.
Andrew Brodsky:We're less focused on how other people might punish us for
Andrew Brodsky:varying from those expectations.
Andrew Brodsky:Aaron - Narration: A common social expectation is small talk, and it's
Andrew Brodsky:one of those things that we all do, but we all also complain about.
Andrew Brodsky:The research shows that small talk has a lot more value than we give it
Andrew Brodsky:credit for, though, value that can be lost in virtual communications.
Andrew Brodsky:Small talk is one of the topics that there's always a lot
Andrew Brodsky:of debate about, and many people hate small talk because it feels unproductive.
Andrew Brodsky:And they're not wrong.
Andrew Brodsky:It takes up time from your reading.
Andrew Brodsky:It takes up text in your email.
Andrew Brodsky:It might feel irrelevant.
Andrew Brodsky:But on the other side of that, there's an important use to small talk.
Andrew Brodsky:It's helps us build trust.
Andrew Brodsky:It helps us to get to know each other.
Andrew Brodsky:It helps us to take down the barriers between work and life, so
Andrew Brodsky:we feel like we're actually having a relationship with that person.
Andrew Brodsky:So by taking a little bit of extra step and adding in a couple sentences about,
Andrew Brodsky:you know, your weekend, asking a personal question to the other person, can be a
Andrew Brodsky:really great way to help build trust.
Andrew Brodsky:I'm not saying you want to go the too much information route, the TMI route, and have
Andrew Brodsky:like a 10 paragraph long diatribe about your recent vacation in the email, because
Andrew Brodsky:you know that's going to bother everyone.
Andrew Brodsky:But just trying to sneak a little bit extra back in, if your goal is to
Andrew Brodsky:build trust, can be a really useful thing to do because it helps remind
Andrew Brodsky:them that there's a human on the other side of this communication as well.
Andrew Brodsky:Aaron - Narration: You remember my episode with Debby Tucker?
Andrew Brodsky:Part of the reason she's been so persuasive in her work to end domestic
Andrew Brodsky:violence is that she's excellent at this kind of trust building communication.
Andrew Brodsky:I kid you not, the emails that she sent to arrange our interview were frankly
Andrew Brodsky:as delightful as she is in person.
Andrew Brodsky:She signed off on one of them to tell me she had to go fold some laundry.
Andrew Brodsky:It's a gift to be as disarming as she is, even when just online.
Andrew Brodsky:I think the same things that keep us from doing virtual small talk also
Andrew Brodsky:keep us from more genuine gestures, like giving unsolicited compliments.
Andrew Brodsky:It's easy to worry that will be seen as insincere.
Andrew Brodsky:Aaron - Interview: What advice do you have for overcoming that worry and
Andrew Brodsky:concern that our, our good gesture will be read opposite to our intentions?
Andrew Brodsky:When it comes to how human brains work, we're generally much more
Andrew Brodsky:concerned about losses than the gains.
Andrew Brodsky:So we tend to focus on how awkward it might be to reach out to someone we
Andrew Brodsky:haven't connected with in a while, or how awkward it might be to say something
Andrew Brodsky:nice to someone, or a kind word or kind gesture, as opposed to how they
Andrew Brodsky:might feel about it and the warmth they might get by experiencing that.
Andrew Brodsky:What I generally recommend to people who are feeling this hesitation to remember
Andrew Brodsky:the, the last time someone did something nice for them that they completely
Andrew Brodsky:unexpected, that was unexpected for them.
Andrew Brodsky:You know, the last time someone from earlier in their life tried to reconnect
Andrew Brodsky:with them just to hear how they were doing and remember, how did you feel then?
Andrew Brodsky:And I'm guessing you felt pretty good and focusing on that as opposed
Andrew Brodsky:to that first awkward step of like, should I reach out to them or not,
Andrew Brodsky:can help get you past that hurdle.
Andrew Brodsky:Aaron - Narration: Virtual conversations aren't just about
Andrew Brodsky:complimenting people or building trust.
Andrew Brodsky:Sometimes we have to use online tools to deliver bad news or give tough criticism.
Andrew Brodsky:Brodsky has great advice for those moments.
Andrew Brodsky:So when it comes to frank feedback, the first step that I
Andrew Brodsky:generally recommend is to think about, well, how would I want to receive this?
Andrew Brodsky:There were some stories that went viral during the last couple years of layoffs
Andrew Brodsky:of these things going really badly.
Andrew Brodsky:One of the ones that stands out to me was an organization that I won't
Andrew Brodsky:name, supposedly was doing layoffs, and the manager was laying someone off
Andrew Brodsky:and the person being laid off didn't want to turn on their camera, but the
Andrew Brodsky:manager insisted the person turn on their camera in order to be laid off.
Andrew Brodsky:And like, here's a good example of a lack of empathy, really backfiring.
Andrew Brodsky:Like do you really need their camera to be on to fire them?
Andrew Brodsky:And you can't blame the person being laid off.
Andrew Brodsky:Like if you're, you want to maintain some dignity.
Andrew Brodsky:You don't want to necessarily be seen crying in front of your manager.
Andrew Brodsky:Aaron - Narration: In the age of AI, the temptation is incredibly
Andrew Brodsky:strong to hand over the hard work of difficult or even mundane
Andrew Brodsky:communication to tools, like ChatGPT.
Andrew Brodsky:There are already ridiculous stories about the mistakes people have
Andrew Brodsky:made, trusting AI to speak for them, like attorneys who submitted court
Andrew Brodsky:filings that cited fake legal cases.
Andrew Brodsky:That didn't work out for them.
Andrew Brodsky:The best advice right now on AI assisted communication is to do it very carefully.
Andrew Brodsky:We're all talking about in the news and
Andrew Brodsky:everything about AI, is it good?
Andrew Brodsky:Is it going to take over for humans?
Andrew Brodsky:What does this mean for a virtual communication?
Andrew Brodsky:And my forecast, although I'm occasionally wrong, but we'll see with time, is that
Andrew Brodsky:for jobs and roles that require a human, making sure that your communication is
Andrew Brodsky:in your words as opposed to just copy and pasted from ChatGPT, Copilot, Perplexity,
Andrew Brodsky:whatever else, will always be valuable.
Andrew Brodsky:If someone's communicating with you, they want to communicate with you.
Andrew Brodsky:And there are ways they might tell that you're not communicating yourself
Andrew Brodsky:and you're just copying and pasting.
Andrew Brodsky:The other thing is these tools, these AI tools don't know every single
Andrew Brodsky:thing in your head, and unless we make it to the distant future where
Andrew Brodsky:there's brain chips that can read our mind, they're never going to.
Andrew Brodsky:And so there is a use for AI, it's great for editing, brainstorming,
Andrew Brodsky:for simple repeated interactions, sure, that's fine to use.
Andrew Brodsky:But for complex and important interactions, showing you care is
Andrew Brodsky:much more important than making sure that it's perfect in my view.
Andrew Brodsky:Aaron - Narration: Across all of Brodsky's advice is just recognizing
Andrew Brodsky:that there's a person on the other end, someone who has their own
Andrew Brodsky:preferences, interests, and experiences.
Andrew Brodsky:Even just the simple step of asking how they want to communicate can
Andrew Brodsky:prevent a lot of misunderstanding.
Andrew Brodsky:And one of the things that I often also recommend,
Andrew Brodsky:if possible, is early on in the relationship just asking the other
Andrew Brodsky:person how they prefer to communicate.
Andrew Brodsky:There's different ways that different people feel
Andrew Brodsky:they like more or less.
Andrew Brodsky:Some people prefer cameras on, some prefer cameras off.
Andrew Brodsky:Some people have reasons for communicating a certain way.
Andrew Brodsky:So for those whose English is not their first language, they might actually prefer
Andrew Brodsky:email or instant message, because it gives them time to proof and make sure
Andrew Brodsky:their language is what they want it to be.
Andrew Brodsky:The words match what they want.
Andrew Brodsky:Or maybe someone has hearing difficulties and they prefer text,
Andrew Brodsky:or they have difficulty seeing, so they prefer hearing audio.
Andrew Brodsky:So there's all these different things that can matter.
Andrew Brodsky:And one of the best things you can just do is ask the other person.
Andrew Brodsky:And being able to understand what they like, not only will help you become
Andrew Brodsky:more effective communicator, but they'll probably want to interact with you more
Andrew Brodsky:because you're giving them what they want.
Andrew Brodsky:Aaron - Narration: Even following all of this advice, we're
Andrew Brodsky:all going to make mistakes.
Andrew Brodsky:It's hard to see all that's going on, even just when sending
Andrew Brodsky:something as simple as a text.
Andrew Brodsky:It's easy to have terrible timing, for example, when we're not with a
Andrew Brodsky:person who's getting our message.
Andrew Brodsky:And so we ought to be willing to forgive more when others make mistakes too.
Andrew Brodsky:Aaron - Interview: How do we engage with more grace in the way people
Andrew Brodsky:are communicating, recognizing that nobody's going to be doing it perfectly?
Andrew Brodsky:One of the best things people can do is not only
Andrew Brodsky:realizing, hey, I make these mistakes.
Andrew Brodsky:I failed to engage in perspective taking.
Andrew Brodsky:But then the step that goes with that is realize, hey, everyone
Andrew Brodsky:else might not understand this.
Andrew Brodsky:We're all just getting used to this.
Andrew Brodsky:By many estimates, humans have been interacting for, you know,
Andrew Brodsky:over a hundred thousand years.
Andrew Brodsky:In the scale of human history, technology as an interaction
Andrew Brodsky:mode is only a very thin sliver.
Andrew Brodsky:We've had a lot of experience as a species getting to know how
Andrew Brodsky:to best communicate in person.
Andrew Brodsky:Email, instant message, video calls, we're all just figuring this out
Andrew Brodsky:in many ways as we're going along.
Andrew Brodsky:So just understanding that we're all novices in some regard on this can
Andrew Brodsky:be really useful for increasing your empathy and realizing that "Maybe
Andrew Brodsky:this message, they didn't mean that."
Andrew Brodsky:And the simple step that so many people miss that often leads to really
Andrew Brodsky:problematic conflicts, is just to ask a clarifying question, saying, "Hey, just to
Andrew Brodsky:confirm what did you mean here?" Because so many people think that someone wrote
Andrew Brodsky:something mean to them, for instance, and then they just stew on it and they
Andrew Brodsky:don't say anything back, and it turns out the person didn't mean that at all.
Andrew Brodsky:So just taking that extra step to just ask people what they mean can often
Andrew Brodsky:stop a whole lot of conflicts in their tracks because it's very possible they
Andrew Brodsky:don't mean what you think they meant.
Andrew Brodsky:Aaron - Interview: If you could change how people communicate virtually that would
Andrew Brodsky:make the world a better place, like it'd be a world that we'd enjoy living in more,
Andrew Brodsky:what are the things that you would change?
Andrew Brodsky:I would have to say that the first one would be for
Andrew Brodsky:people to take a moment out of their day just to consider how they're
Andrew Brodsky:approaching their communication.
Andrew Brodsky:It's so easy when we're overloaded by emails and meetings just to barely
Andrew Brodsky:get through the day, and we don't have time to engage in this kind of meta
Andrew Brodsky:thinking about is there ways that I could have worded things differently?
Andrew Brodsky:And when you actually take that moment to be mindful, if you do it the right
Andrew Brodsky:way and actually do it, you'll find you end up saving time because you find
Andrew Brodsky:more time efficient ways to communicate.
Andrew Brodsky:So just taking a moment, thinking, being mindful is one
Andrew Brodsky:of the best things you could do.
Andrew Brodsky:The second is perspective take.
Andrew Brodsky:It's the first thing in my framework because we get just so in our own
Andrew Brodsky:world when we're communicating, especially from behind a screen.
Andrew Brodsky:And if you begin to think about how someone else might interpret something,
Andrew Brodsky:you realize, "Oh, they would really like to get this congratulatory email. It won't
Andrew Brodsky:be awkward. Oh, maybe I should say it this way, so I don't accidentally offend
Andrew Brodsky:them." And so getting out from behind your screen and trying to think about
Andrew Brodsky:the person on the other side of their screen can be just incredibly useful.
Andrew Brodsky:And if we all show we care about each other a little bit more, I think the
Andrew Brodsky:world would be a much better place
Andrew Brodsky:Aaron - Narration: When General Washington read the letter that he
Andrew Brodsky:wasn't meant to see, to his credit, he didn't seek to punish Charles Lee
Andrew Brodsky:or Joseph Reed for insubordination.
Andrew Brodsky:Instead, he responded with grace.
Andrew Brodsky:He resealed the letter and made sure that it was passed on to Colonel Reed, but he
Andrew Brodsky:included a note in which he said this.
Andrew Brodsky:"The enclosed letter was put into my hands by an express rider.
Andrew Brodsky:Having no idea of it being a private letter, I opened it.
Andrew Brodsky:This, as it is, the truth must be my excuse for saying a letter
Andrew Brodsky:which neither inclination or intention would have prompted me to.
Andrew Brodsky:I thank you for the trouble and fatigue you have undergone in
Andrew Brodsky:your journey to Burlington, and sincerely wish that your labors may
Andrew Brodsky:be crowned with a desired success.
Andrew Brodsky:"My best respects to Mrs. Reed. I am dear sir, your most
Andrew Brodsky:obedient servant, G. Washington."
Andrew Brodsky:It wasn't until the following June, six months later that Reed and
Andrew Brodsky:Washington were on good terms again.
Andrew Brodsky:I am incredibly grateful to Professor Andrew Brodsky for taking the
Andrew Brodsky:time to do this interview with me, and I'm so glad that we could get
Andrew Brodsky:such great advice on pitfalls that we all encounter all the time.
Andrew Brodsky:How to Help is hosted and written by me, Aaron Miller, and producing
Andrew Brodsky:collaboration with BYU Radio.
Andrew Brodsky:My thanks to Erica Price, Kenny Mears, and Blake Morris for
Andrew Brodsky:their help with this episode.
Andrew Brodsky:Scoring and Mixing was done by Seth Miller, and our music is by Eric Robertson
Andrew Brodsky:and the Pleasant Pictures Music Club.
Andrew Brodsky:For more information about this episode, use the links in the show notes.
Andrew Brodsky:And if you haven't subscribed yet to How to Help, you can do that
Andrew Brodsky:in your favorite podcast player.
Andrew Brodsky:As always, thank you so much for listening.