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Jennay Horn: Hi, I'm Jenny Horne.
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I'm the content director
for WeEdit Podcasts.
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And today I'm going to give you
a tip about content editing.
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I'm the content director for We Edit
Podcasts is a female founded full
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service podcast production agency.
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We pride ourselves on high quality audio
and video editing and on always giving
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our clients our best and having one of the
fastest turnaround times in the industry.
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As a content director in general, I
plan out and help execute the overall
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content strategy for the company.
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This includes writing blog posts for
our blog, the podcast digest, together
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with Carly we write the podcast
playbook and we provide our clients
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with scripting and content elements
as part of our custom launch packages.
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And then I also do content
edits for our clients.
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I started listening to podcasts
with one of my dearest friends.
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We were traveling in Italy and it
sounds very glamorous, but it was
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very much Under The Tuscan Sun
at the beginning of the movie.
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We would sit on the patio, build
puzzles that we got from charity stores
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and we'd listen to kind of what I
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classify as classic podcasts.
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So it was Wait, Wait, Don't Tell Me,
This American Life and Invisibilia.
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And from there, I just
fell in love with podcasts.
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I love audio storytelling in general
and podcasts were just a natural um,
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next step for me in my adult life.
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So my background is teaching.
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I studied to teach high school and I
did that for quite a number of years.
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I live in quite a small town in
South Africa, so it was actually
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the school that I went to.
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So I taught there for a couple of years
while getting my degree and qualified.
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And then I started working
for a publishing company
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that publishes textbooks.
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So I started off editing textbooks and
then I was writing a couple of my own.
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And then this opportunity came in.
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So the writing side was always
something that I love to do.
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Another dear friend of mine was
working for We Edit Podcasts,
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and when a space opened up for
the content director, she said,
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'please, can I submit your CV?
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It's a fantastic company, great culture'.
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I sent in my CV, had an interview or
two, and then the rest is history.
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What I love about podcasting is
the intimacy of the audio medium.
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Radio, you know you're listening
with a bunch of other people.
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So that's sort of a communication outlet.
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Whereas podcasting, you're part of
the conversation and it's whatever
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your interests are, whether it's
fiction, whether it's crime, spam,
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scams, whatever it is, you get to
enjoy it and you get to be part of it.
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So my big tip is to always edit
with your audience in mind.
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And this can be controversial because
we know that podcasting sounds like a
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very relaxed sort of medium, but often
there's a lot of editing that goes
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behind the scenes to make sure that your
audience is always getting high quality
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content from you.
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So sometimes a question
doesn't go according to plan.
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It doesn't offer your audience what you
hoped it would, and it's okay to cut that.
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You want to make sure that your
episode is full of value from the
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first second to the last second.
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And taking that stuff out, as
long as it doesn't change the
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overall flow of the conversation,
totally okay to cut that out.
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Save it.
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Don't lose it.
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Content always can be used in bonus
episodes, extended episodes, but
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just edit with your audience in mind.
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You want to give them value.
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Sometimes a side note, a rabbit
hole doesn't give them what
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they need from your episode.
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So it's to kind of take yourself out
of the equation, think about your
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audience and do your editing from there.
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You can find me at LinkedIn and you
can find my links in the show notes.
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Thanks for listening to podcasting people.
