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Transcripts
Danny:
Often with episodes, podcasters will publish, promote for a bit, and then move on to the next one and repeat the process. And while this is great for promotion of these episodes at the time, you should also be looking at evergreen content and how to repurpose that.
One of the ways is to look at your analytics and see what episodes continue to be found and played. These are the ones that resonate with your existing audience, so would probably be a good fit for potential new listeners too.
So consider how to use that: can you create a new episode as a follow up to a popular one to expand a conversation on that topic? If your podcast is audio only, but you've been thinking about YouTube, can you make a video version of a popular episode to build on the audio one?
And if you have a newsletter, can you take the content of a popular episode and offer a deep dive into that topic via your newsletter? There are lots of ways that you can repurpose episodes, especially ones that are still getting listened to long after they were published.
Take advantage of that and look to turn popular episodes into new content in listeners. Until the next time, happy podcasting.
