If you’ve ever wondered what actually happens when you treat your podcast like a business asset instead of a creative side project, this episode paints the clearest picture.

In this episode of Podcast Growth Tools, I sit down with bestselling writing coach and host of the Fiction Writing Made Easy podcast, Savannah Gilbo, to unpack how she grew from a steady show… to one that sees weeks of 16k, 17k, and even 38,000 downloads.

But the real magic?

Her podcast isn’t just growing — it’s fueling her entire ecosystem. From stronger launches, to higher email conversions, to a quiz funnel that brought in thousands of leads and directly boosted a 77% increase in course sales… Savannah’s story is a masterclass in using your podcast strategically.

Whether you're a coach, educator, or content-driven entrepreneur, this conversation pulls back the curtain on what sustainable, long-term podcast growth actually looks like.

Inside this episode, we cover:

• How Savannah grew her show from 9–10k downloads/week to 17k+
• Why patience, strategy, and compounding growth matter more than “going viral”
• The podcast-centric quiz funnel that brought in thousands of leads
• How bucket data changed her entire messaging and launch strategy
• The way podcasting builds unmatched trust (especially for introverts)
• How to simplify your business by aligning everything around your podcast

Timestamps:

• 2:10 - Savannah discusses her podcast's impact on course revenue
• 8:40 - Importance of SEO and discoverability in podcasting
• 12:05 - Launching a successful podcast-centric quiz funnel
• 15:30 - Insights on audience segmentation and content strategy
• 23:10- Treating a podcast like a product for better results
• 27:35 - Creating engaging content and connecting with the audience
• 31:50 - Savannah's advice for aspiring podcasters and closing thoughts

If you’re building a podcast-driven business, or want your show to fuel your launches, courses, and sales… this episode will shift the way you work forever.

🔗 Explore more: https://www.podcastmarketinghub.com