Welcome to our December 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬 & 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 series, where experts across the nutraceutical industry discuss the top takeaways from 2021 and areas to watch in 2022! Tune in for our daily episodes to ensure you fuel your innovative thinking into the new year and beyond. 

𝐒𝐩𝐞𝐚𝐤𝐞𝐫: Dominik Mattern, Vice President Marketing, Kappa Biosciences AS

Keep up with our 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧𝐬 & 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 series here: https://feeds.captivate.fm/the-vitafoods-insights/2021-2022-industry-predictions-reflections-/

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Welcome to our December reflections & prediction series. Shall we welcome today's expert?

I'm Dominik from Kappa Bioscience. My key takeaway after 2021, especially after this pandemic, while still being in a pandemic, is that more and more people will adhere to the concept of well being: well being of body, mind and soul. In other words, prevention. And as a consequence, I think that pharma and nutrition will merge and they have to be expanded to be more holistic in fueling the individual, as you cannot just look in isolation on diseases, especially non communicable diseases, such as diabetes, or obesity, or cardiovascular health by ignoring key lifestyle risk factors, such as a lack of sleep, stress, physical inactivity, or a diet poor in essential nutrients.