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Investment is Key with Joe LaFleur
Episode 411th May 2022 • Performance Mindset • Amy Calandrino
00:00:00 00:44:39

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In this episode of The Performance Mindset Podcast, Amy’s guest for this episode is Joe LaFleur, a multi-family investment advisor and founder of, specializing in the representation of multi-family buyers and sellers throughout the Central Florida market. Joe and Amy have known one another for a long time, are friends, and have referred business to one another. She admires his energy and his passion for serving his clients.

Joe LaFleur recently expanded his operations. He’s had a mission of creating a boutique firm with inside information and niche knowledge of the multi-family market to add value to his clients’ investments. He’s closed over $200 million in volume and has a broker’s license. Joe is also an active member of the Downtown Toastmasters Club and has been married to his wife Elaine for more than 15 years.

In this episode, you’ll hear:

  1. Joe LaFleur’s career background, how he became an entrepreneur, and why he chose to begin his company 100Units and specialize in multi-family housing.
  2. What sets him apart from other advisors in his industry and why his experience has played such a big role in his success.
  3. The trends he believes will continue as the population in Florida continues to shift.
  4. How he named his company and why it turned out to be a standout choice.
  5. What Joe LaFleur does to remain motivated on a day-to-day basis, how he’s constantly looking for ways to improve, and what a typical day looks like.
  6. His advice for aspiring entrepreneurs in the real estate industry and how having a plan in place can be a game-changer.
  7. Joe LaFleur’s future plans for growth and expansion in Florida and how you can add value to every interaction.
  8. The biggest mistake you can make when it comes to managing multi-family properties.

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