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SBP 001: Kantar's Work on Brand Equity with Mary Kyriakidi
Episode 1 • 13th February 2022 • Sleeping Barber - A Marketing Podcast • Sleeping Barber
00:00:00 01:15:56

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In this episode, we pull the curtain back on Kantar's work in defining brand equity and how to measure it. We sit down with Mary Kyrikidi, who holds the position of global thought leader at Kantar, to discuss the nuances of brand equity, the "brand power secret sauce," and are companies genuinely customer-centric? Make sure you stick around to the end, where we spend time discussing the key learnings.

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