How should businesses evaluate the success of their social media posts? What metrics should be considered?

We tackle some of the most pressing social media questions from our community.

Key Highlights from the Episode

1. Optimal Posting Frequency: The ideal frequency for posting on social media can vary depending on your industry. While a marketing agency might benefit from frequent posts, a more conservative approach could be better for a law firm. Izzy recommends posting at least twice a week to maintain relevance.
2. Perfect Timing to Post: Timing is crucial! Consider when your audience is most active. For professional audiences, early mornings or lunch breaks might work, while for others, weekends could be optimal. Understand your audience's habits, and don't hesitate to experiment with different times.
3. Hashtags - To Use or Not to Use? Hashtags are more than trendy phrases—they're tools for discovery. Use relevant hashtags that reflect the content of your posts and the interests of your audience. Doing so can make your posts more discoverable.
4. Value of Reposts: Reposting and resharing content can be beneficial, especially when providing your unique insights or commentary. Engaging with industry content and incorporating your perspective can spark connection and enhance reach.
5. Understanding Success Metrics: Izzy emphasizes the importance of analyzing which posts perform best. Compare different types of posts and posting times to understand what resonates with your audience. Regularly analyze growth and engagement to inform your strategy.

Hot Moments

00:00 Industry-Based Social Media Strategy

04:55 Audience Understanding in Marketing

09:38 "Daily Social Media Posting Value?"

13:12 Tailoring Messaging for Target Audience

14:53 Social Media Post Performance Analysis

18:00 Brand-Safe Participation in Trends

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Copyright 2025 Rebel Marketing

Izzy. Yes? Before we get started, I have a question for you. What do you call two octopuses? What do you call two octopuses that look the same? I work real hard on this. Octenical. I tentacle.

Oh, so close. I was so close.

And you know this episode is done.

Yeah. Thank you for tuning in.

Tune in next time. Welcome to Market Like It's Hot, where we talk about awkward dad jokes, social media, marketing, anything that comes to our mind, hopefully, helping small business owners accelerate their growth plans. My name is Yasmin Robles. I am the founder of Rebel Marketing, formerly known as Robles Designs. And with me is Izzy Dodoski, the one and only Izzy Dodoski. Izzy, do your intro.

Hi. I'm Izzy Dedoski.

And that's all she needs to say because that is

all you need to know.

Yeah. That's it's apparently how the cool kids introduce themselves these days. Izzy, we're gonna be chatting just answering some questions that people posted or commented on our LinkedIn post, and most of them seem to be around social media. Are you are you ready? Yeah. Alright. So the first question is from Kelly Leonard, and her question said or her comment is things seem to change at a fast pace on anything pertaining to social. What is the recommended number of posts per day? One, two, one per week? What do you think, Izzy?

Yeah. So one, it all depends on what you're doing. So, like, for a marketing agency, it makes sense to post a lot, but, like, if you're a law firm, like, you're probably not gonna post as much. So take into account what your industry is doing before that. For anybody, I would try to say at least minimum post two times a week something so you're still, like, showing some relevance within other people's timelines and different things like that. Also, just, like, content wise, it can be, like, a static post. It doesn't have to be anything crazy. Everybody wants to be Duolingo, but I've nobody not everybody can be Duolingo because it would make sense for certain industries, and it would kind of be what is the word I'm looking

for? Inauthentic, I think.

Inauthentic and just, like, not appropriate. So, definitely. So just, like, keep that in mind when posting, but I would I would just say post at least two times a week just as a general.

So Yeah. Stay top of mind. Yeah. And Kelly is coming in from, she's from Columbus, and I just wanted to shout out where she works. She works at Sands Decker. So I said in the post that I would shout out your business or where you work and your name. So I am living up to my promise. From Cassie Kane, she is the owner of and I'm bringing it up here.

A learning. Kane learning. That's right. Kane learning. I didn't wanna mess it up. Yeah. You're fine. So her question is very similar.

Are there any particular days and times that it's best to post to social? So knowing that Kelly and Cassie are more in that service based business, Cassie does more, like, leadership training. What would you suggest?

It varies per industry again. And I hate saying that for everything, but, like, imagine if I was selling, like, baby strollers, and my target market is moms with a baby. They're probably gonna be up at 02:00 in the morning looking at their phone with the baby compared to 09:00 in the morning with the baby. So it's just finding those certain times when your audience would be online. So for leadership training and different things like that, you're looking typically for those c level, individuals to come and view your post. So if I think about it, it's whenever lunchtime is. It's whenever they're it's around Friday, and they're trying to get off work a little bit early. That's when you post.

Monday mornings when they're trying to get situated would be a great time to post, but just think about it the way that your audience would think about it. So, yeah, that's the best way I could do you have anything else to say about that, Jasmine?

No. Yeah. I think it goes back to some of our previous podcasts as well as our podcast with circle, two seventy, so the circle of experts. I think that it really depends on how well you know your audience because and and with the product that you're selling to them. Because even if they are, let's say, a very a professional new mom, right, she might still be on LinkedIn, but she is if she's anything like me, she doesn't want anything reminding her of her kids. So she might go on LinkedIn and and be in the mindset of being professional. So she does not wanna see an ad or anything about strollers. But at late late at night when she's holding that dear, dear little crying bundle of joy, if that that's one word for it.

She she might be, you know, maybe she's also in tears. And so what is she scrolling to stop both herself and her child from crying? So I think knowing your audience very well and what you're selling to them, what the solution is that you're you're providing would be would be number one. And then what platform are you even posting on? Because I don't know if anyone who's a professional in in, let's say, the Eastern time zone for would they be on LinkedIn at three in the morning? I don't know. But would they more than likely be on TikTok at three in the morning as they relive all of their life choices, not speaking from experience? So I think knowing who your audience is and what you're selling. Does that sound smart?

Yes. And then also, it's like, if you wanna take it a step further, there's different tools that can literally give you the best time on when to post, like

Yeah.

Based on who's following you. So

it Yeah.

Is different.

Yeah. And then just start posting. I think that's one of some of these questions kinda stop people from posting. Just post and see if it worked out. If it seems like when you post on Wednesday mornings, you don't get as much traction, then start posting later in the day or don't post on that day. Maybe try posting on a Saturday. See if people are checking their maybe if it's for, like, job seekers or something. See if they are post or they're checking their ins their, LinkedIn on Saturday mornings.

Just test it out. I think some people are very hesitant. And then other people are also worried about overdoing it. And, honestly, you might be seeing your posts a lot because you're the one posting it. You're the one scheduling it and approving it and all that. But your people are probably either scrolling past it or they the algorithm hasn't given it to them yet. So they're not seeing it as often as you are. Period.

So yeah. So, I have another question from Kelly Leonard, and it hers says, what about the use of hashtags? Seems overused many times. Any value? So is there a value to hashtags?

Yes. And I get the overuse thing because some people don't know how to use hashtags. Like, just because it's, like, a cool little saying to you does not mean it's gonna bring people to your page. You can

also research that saying because it might not mean what you think it means.

Yeah. That as well. So And you're done now. Basically, hashtags are like keywords, but for social media. So if I like something that has to do with hot dogs once, okay, and it has that hashtag of hot dog, and then you post something about hot dogs and I'm scrolling, I might get your post about hot dogs. And I'll be like, oh, that's great, and then I'll like that. That's how it works. It's saying, oh, this person likes this one thing, and now we're gonna recommend them post based off these hashtags.

So if somebody's looking into marketing and they liked a marketing post, they might see us after because we use those hashtags to promote in that sort of way. So yeah. Yeah.

I will again, it goes back to knowing your your person. So what hashtags what would they be searching for? So the way I explain hashtags sometimes is categorization. How would you categorize this particular post for other people to find it? If you're a local coffee shop, maybe using a local hashtag, because people might search for things to do in Columbus, Ohio, things to do in Seattle, and you want to pop up for that. Yeah. Just I think knowing your users, and I hate saying that all the time, but it that's what it comes back to, stalking them and knowing them better than they know themselves.

Yeah.

We have another one again about social media. This is from well, the company is called Fresh Greens Houseplant Design. And the question kinda we kinda covered it. Is it actually useful for brands to post every single day on social media even if they're even if they're reposts or fluff? Okay. So still asking about posting every day, but what about those reposts? So what I tend to do and although we I own a marketing agency, Izzy is incredible, and she will post something on our business page, and then I will repost it and make some kind of weird remark alongside that LinkedIn post or repost. Is that useful, Insy? Am I helping you? Is

You're bringing traffic from your group of users to the business page. So I wouldn't post on the business page every day, but at least interact on the business page every day, I would say. Like, go, like, other companies' things, that can sometimes establish a relationship where they'll be like, oh, now I'll go in, like, their stuff. And then you never know. Maybe that will lead to something in the future. But, reposts, again, if it was, like, from your personal account, like, posting the business account, it's a different audience. So you're going to a different audience, but maybe somebody in that audience would be interested. They just haven't seen the content before.

So I think like at least interacting on social every day is important. If you're really trying to get into social, but you don't have to post every day. You can literally go like or comment something and that could be it for the day. But, yeah, that's just the way I see it, though.

Yeah. So we we can repost. What about resharing, industry posts? Or how about, like, LinkedIn? You can repost something with your comment, or you can just repost it. Is is one better than the other one? Am I overthinking this?

Repost with comment will show up on people's timelines more, and I don't know why. It's just what I've seen. And then that allows for more interaction because you're giving your input on it again. And I would say the same with reposting industry stuff. If you're just reposting it without giving your feedback on it, why are you even posting it? Because this is gonna sound mean, but most people who aren't in your industry don't care about your industry stats. So if you're going to post it, which would be great in a piece of content, make sure you're commenting on why you're posting it to at least have some kind of new insight to it.

Yeah. Yeah. Like, how does it connect to our to the so if we so can you give an example? Like, if we I don't know, if we repost something about, how SEO is impacting small businesses, how would you if you see that come through and you wanted to repost it, what would you do?

Either give a stat from us and say that we have also seen the same things or, follow it with a call to action like we offer that. Or, just kinda give your opinion on why it's important for small businesses. You can you can do all three or either three. That's the way I see it. So

Yeah. Yeah. And it depends on who you're trying to get in front of, I think, as well because that messaging can shift. So if you're trying to get in front of a in a like, a more a businesses marketing coordinator, right, you wanna you want them to be your in for that, service maybe for whatever they're supporting, you're gonna speak about it different in a different way than if you're trying to get the attention of the big head boss. Right? They're thinking about the whole business the business as a whole, the money coming in. Yeah. They might be interested in marketing, but that's why they have a marketing coordinator, right, or somebody who works with all the vendors in marketing, and they're both gonna speak a different language. So I would assume that your post or your repost would the messaging would shift depending on how you wanna connect who you wanna connect with.

Yes.

Alright. So those are the questions that we got. If you guys go to our LinkedIn and or you can always just message us questions, and we can cover them during the podcast. But I have some of my own for Izzy following this social media blitz that we're having. So let's say, Kelly and all the other people, Cassie, they start posting. They start, looking at when to post, when is it best for their their particular businesses to post, what platforms they should be posting on. How can what did metrics do they have to look at to see if they are successful? Because metrics can be very overwhelming for business owners, nerds like us. We love looking at them, and we can translate them into action.

But what could they be looking at?

See how certain posts are performing. So, which posts are outperforming other posts, and what time did you post it, and what was the content? So, like, if we post a video at 09:00 in the morning and it does 10 times better than the infographic I posted at noon, why is that happening? Is it the time, or is it the content itself? So then you could always go back, switch those, and see what it is. Like, oh, did the graphic now at 9AM get the same amount of traction, or did the, video at noon get more traction? Just look at that stuff and then kind of, you know, play around and see what works for you. And then once you get to that point, see what the growth is. So, like, almost every platform, if you have a business profile, will allow you to just see analytics within the app that you're using. So I would just try to see, like you're not probably gonna see immediate growth, but I would try to do, like, every three months check and see if that's where it's going or at least every month.

Mhmm. What about video? I know that's always a question that we get. Should we use video? How often? Should everything be a video? How long does the video have to be? Like, every time I go to an an event, people are asking me, and I'm like, I'm the the website guru. You should talk to Izzy.

Videos should probably be around thirty seconds to forty five seconds. Just really get your point across or else people are gonna scroll if they're not interested. You can have them up to three minutes now on TikTok and Instagram, but that doesn't mean that you need to post a basically, like, a YouTube video on either of these platforms. So just try to make it quick, simple, and straight to the point of what you're trying to say. But videos can really especially nowadays, people watch videos instead of just going on Instagram and scrolling, like, to the point where they'll where they will even, watch the video without any sound on because they would rather just watch a video than go on Instagram or be on Instagram reels instead of just normal Instagram. So I think videos are beneficial. It's just, again, what kind of content you're posting. So

Yeah. And if it is longer, a longer video, like, if it is on TikTok, usually, I'm the one that well, my middle schooler showed me how to speed it up. So now I know how to speed up a TikTok video, and it annoys the heck out of me when I can't do that on other platforms. So, yeah, I think knowing what that content is and will people does it can it be shorter? Is it something where you can be more succinct on, like, when I'm rambling on and on? Or yeah, that's that's all I got. Lost my train of thought. But videos are cool. Mhmm. What about what types of videos? Because I know we post some some funny videos, then we try we we've done the LinkedIn live.

Is there like, does it just depend on the company? Can can really buttoned up companies do some sort of of the moment trendy kind of sound or video?

Yeah. As long as it's not, like, going to destroy your entire brand. Like, it could be something and just people are like, oh my gosh. Like, I haven't seen that side of you, and that's completely fine, but don't, like if, you know, you're keep it PG. Make sure the trend is PG if you're gonna do it because it's like if you're not typically in that realm of doing that type of stuff or, like, having a certain tone of voice that, like, you typically wouldn't see in a business. I would still just, like, make sure that tone is in the caption at least so you're staying consistent, but you can still participate in those trends sometimes. Like, that's the way I feel about it, though.

So keep it PG. So now what hypothetically speaking, if, what if you own, like, a what kind of business? What if you own, like, a strip club?

Don't keep it PG.

Okay.

Alright. Or make it extremely PG, and that would be funny.

That would be really funny. That would be really funny. Okay. Alright. Well, keep an eye out everyone on our LinkedIn posts. We will be asking for more questions later on. If you have any questions, you can also just message them to us on LinkedIn. Izzy, where can people where can people find you?

I'm on LinkedIn, and you can also find me on our website, and you can contact us from there. But, yeah, that's really it.

Yeah. Yeah. You can always, also download. If you're looking to, kind of take a a closer look at what your marketing is doing, you can download our workbook, and it goes through a lot. It goes through some social media, email marketing, SEO, and it helps you kind of hopefully not be overwhelmed, but still have a nice overview of what your marketing is doing for you and what that ROI is that you're going after because everything in marketing should have some kind of ROI. It's nice to be glitter bombed, but you also want to make money. Making it rain, kinda like a like, I I'm assuming that's what a stripper would dream of. Right? Yeah.

Yeah. So you can download that, myrebelmarketing.com/checklist. Alright. Thank you so much.