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EP 256 - From Concept to Cuisine: Tackling the Tough Times in F&B Entrepreneurship with Nisha Ramisetty
Episode 2567th November 2023 • Business Without Bullsh-t • Oury Clark
00:00:00 00:43:51

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Nisha is the co-founder of Naksha - a new spin on meal kits helping ordinary folk to cook adventurous food from around the world, at home.

We talk about how the business came about and the journey to winning a UAE National Incubator Programme which fast-tracked Naksha products onto major retailer's shelves. We discuss the range of challenges food startups currently face and how Nisha believes they could be tackled. She also tells us why the current Minimum Order Quantity levels set by manufacturers qualify for the big bin of bullshit.


00:40 Unveiling the Unique Spin on Meal Kits

02:25 The Supermarket Experience and Online Shopping

05:12 The Art of Simplicity in Cooking

06:41 Addressing the Issue of Food Wastage

08:36 The Journey of Naksha: From Concept to Reality

11:46 The Challenges and Opportunities in the Food Industry

18:02 The Role of Quality Ingredients in Home Cooking

22:31 Learning from Mistakes: A Supply Chain Mishap

23:48 The Struggles of Scaling a Business

24:14 The Power of Contextual Decision Making

25:24 The Art of Packaging and Branding

26:18 The Myth of the Hustle Culture

28:20 Challenges in the Food Industry

34:33 The Journey of a Small Business

37:12 Quickfire Round: Getting To Know Nisha

40:52 The Crypto Queen: A Discussion

42:58 Closing Remarks

Nisha's recommendations:

Hard Boiled Wonderland And The End Of The Earth - Haruki Murakami (book)

Gattaca (film)

The Missing Cryptoqueen (BBC podcast)

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