EP 256 - Nisha is the co-founder of Naksha - a new spin on meal kits helping ordinary folk to cook adventurous food from around the world, at home.
We talk about how the business came about and the journey to winning a UAE National Incubator Programme which fast-tracked Naksha products onto major retailer's shelves. We discuss the range of challenges food startups currently face and how Nisha believes they could be tackled. She also tells us why the current Minimum Order Quantity levels set by manufacturers qualify for the big bin of bullshit.
Chapters:
00:00 Welcome to BWB
00:40 Unveiling the Unique Spin on Meal Kits
02:25 Supermarket Experience and Online Shopping
05:12 The Art of Simplicity in Cooking
06:41 Addressing the Issue of Food Wastage
08:36 The Journey of Naksha
11:46 Challenges and Opportunities in the Food Industry
18:02 Role of Quality Ingredients in Home Cooking
22:31 Learning from Mistakes: A Supply Chain Mishap
23:48 Struggles of Scaling a Business
24:14 Power of Contextual Decision Making
25:24 The Art of Packaging and Branding
26:18 The Myth of the Hustle Culture
28:20 Challenges in the Food Industry
34:33 The Journey of a Small Business
37:12 Quickfire Round: Getting To Know Nisha
40:52 The Crypto Queen: A Discussion
42:58 Closing Remarks
Nisha's recommendations:
Hard Boiled Wonderland And The End Of The Earth - Haruki Murakami (book)
Gattaca (film)
The Missing Cryptoqueen (BBC podcast)
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