Shownotes
Wondering what it’s like to be in the room of some of the most badass female founders like Elizabeth Elting, Suneera Madani, Rebecca Minkoff and Alison Wyat?
The Female Founders Collective hosted a Build Your Empire Conference in New York City on Female Founder’s Day and gathered the most successful founders.
Sydney attended this conference and is sharing her 7 biggest takeaways from it with you!
Tune in to hear:
06:50 — Key Takeaway #1: Plan for Different Types of Exit Strategies in Your Business
07:46— Key Takeaway #2: How Contracts with EVERYONE Can Protect You from Things Going Wrong
09:02 — Key Takeaway #3: Unicorn Suneera Madani's #1 Skill for Women CEOs to Master
12:05 — Key Takeaway #4: The importance of fun and experimentation in business
14:50 — Key Takeaway #5: How women entrepreneurs can invest in other women entrepreneurs
22:43 — Key Takeaway #6: How to Develop a Great Team
26:21 — Key Takeaway #7: Why you need a clearly defined purpose for your business
Female Founders Collective: Tenth House
You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero
Clockwork: Design Your Business to Run Itself by Mike Michalowicz
📈 UNDERSTANDING YOUR PROFIT AND LOSS GUIDE
❓TAX PLANNING QUESTIONS TO ASK YOUR ACCOUNTANT
Get the Tax Planning Questions Guide
🛍 75+ TAX WRITE OFFS
✅ BOOKKEEPING CHECKLIST
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💵 BOOKKEEPING AND FINANCIAL ANALYSIS SERVICES FOR BUSINESS OWNERS
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👋 CONNECT WITH SYDNEY & KRISTEN
Website: https://knowyourworthpgh.com/
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YouTube: https://www.youtube.com/channel/UC3wzOVSDSC-xsmLg8JJ8MJg/
Transcripts
Every single woman there, They all knew they deserved to be there.
Speaker:Whether or not they, I'm sure they've all doubted themselves,
Speaker:they've all talked about it, but they all knew they deserved it.
Speaker:They all knew that they deserved to be on that stage, to be in the
Speaker:roles that they're in, and that other women deserve to be there.
Speaker:So I would say like, just the, Like they had found the secret to
Speaker:knowing their worth and they wanted everyone there to know their worth.
Speaker:Yeah, and just the grit and the persistence that they had because
Speaker:they knew they deserved it.
Speaker:Yeah, and you could really hear it in all of their voices, all their
Speaker:different stories, and that they had the rocky roads, but they figured it
Speaker:out that they knew they deserved it.
Speaker:Welcome to the Know Your Worth Show, where we teach you how to think about
Speaker:your money differently so that you can achieve your sexy money goals.
Speaker:I'm Sydnee your money Maven and owner of Know Your Worth.
Speaker:And I'm Kristen Sid's Dimepiece bestie team member and busy mama
Speaker:twins here to make sure that those of us without a financial degree can
Speaker:still level up with each episode.
Speaker:Let's get started on reaching your next goal.
Speaker:Hello, welcome to the Know Your Worth podcast.
Speaker:I'm one of your hosts, Sydney Conway, your money maven.
Speaker:And I'm Syd's dime piece bestie, Kristen, and we are so excited
Speaker:to be back with you this week.
Speaker:Absolutely.
Speaker:So this is our 26th recorded episode.
Speaker:We did a little break last week and just replayed one of our popular episodes
Speaker:from the beginning of the, the podcast.
Speaker:Yeah.
Speaker:Yeah.
Speaker:So we're ready to rock.
Speaker:Welcome.
Speaker:Yeah, absolutely.
Speaker:So today we're going to talk about actually a conference that
Speaker:I just went to this past week.
Speaker:And just some of the experience there and some of the feedback
Speaker:that I got that I thought would be beneficial to the listeners.
Speaker:That's awesome.
Speaker:I'm so pumped for everybody to hear about it.
Speaker:I already got a little sneak peek.
Speaker:It was Lovely.
Speaker:So I have my notes in front of me from everything that I
Speaker:learned that I wanted to pass on.
Speaker:But the conference was the Female Founders Day conference
Speaker:and it was Build Your Empire.
Speaker:It was in New York City and it was put on by the Female Founders Collective which is
Speaker:a networking group that's mostly online.
Speaker:They have a wonderful platform.
Speaker:It's actually one of the most robust platforms I've ever seen
Speaker:in terms of a networking group and just like educational platforms.
Speaker:That's awesome.
Speaker:Yeah.
Speaker:It was lovely.
Speaker:I left feeling very, very empowered.
Speaker:Lots of new goals.
Speaker:Definitely some new insight into the business and a lot of things that I'm
Speaker:really excited to tell my clients too.
Speaker:Cool.
Speaker:So, just to ask you this, like, are networking things, things that you build
Speaker:into your budget throughout the year?
Speaker:Consciously for Know Your Worth and for yourself.
Speaker:Definitely.
Speaker:So I love networking events.
Speaker:I think that they are immensely important.
Speaker:But what I really wanted to make an active effort this year was not just
Speaker:networking events, but educational networking events or opportunities.
Speaker:It's not necessarily tailored as a networking event.
Speaker:It's mostly a, like a conference or like an educational event.
Speaker:And that's something I haven't always done.
Speaker:This is one of the first, like.
Speaker:bigger events that I've gone to and I loved it.
Speaker:Absolutely loved it.
Speaker:I can't wait to go to the next one.
Speaker:Yeah, that's awesome.
Speaker:I think sometimes like I know, I would shy away from something like that.
Speaker:Maybe not so much a learning conference, but the networking aspect of it.
Speaker:But really when you can combine both of them, which
Speaker:you did and you guys will hear.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Super awesome.
Speaker:So what were some of the things that you really loved about it in terms of topics?
Speaker:So.
Speaker:In terms of topics, I'll get into the topics, but one of the things I loved
Speaker:about it was it opened up with a dance.
Speaker:Oh, really?
Speaker:See, I would freaking hate that.
Speaker:I actually, like, at first I was really uncomfortable.
Speaker:I would have gone to the bathroom.
Speaker:So, it was, at first I was really, I was pretty uncomfortable.
Speaker:Like a flash mob?
Speaker:No, but I was waiting for it to be like that everybody else knew
Speaker:the dance moves except for me.
Speaker:Oh, God.
Speaker:It was there was a dance group, so this was in New York City, and it was a dance
Speaker:group that came out onto the stage.
Speaker:It was like three dancers, and at first I didn't know what was going on.
Speaker:Yeah.
Speaker:And they just started to break out and dance.
Speaker:Oh God, my anxiety was on the roof.
Speaker:Yeah, it was Very what's the method of dance?
Speaker:Like interpretive?
Speaker:Yes.
Speaker:No.
Speaker:Yes, yes, yes, yes.
Speaker:It was very much at first like an interpretive dance.
Speaker:And I am not a dancer.
Speaker:I, I did, I mean, I've seen you dance.
Speaker:I mean, like, I'm like a, I'm like a dancer in terms of like, I'm gonna,
Speaker:I'm gonna in the club, I'm gonna dance to the beat of my own drum
Speaker:I am not.
Speaker:When you think of like your.
Speaker:Classical dance and like interpretive dance, like dance classes and like
Speaker:growing up a dancer was not I.
Speaker:I did ballet one time and I never went back.
Speaker:Okay.
Speaker:Yeah.
Speaker:All right.
Speaker:All right.
Speaker:I did.
Speaker:I did.
Speaker:The pictures are really cute.
Speaker:But I would not consider myself to be like a, a dancer.
Speaker:in terms of like ballet or interpretive dance.
Speaker:Like I, I don't, I don't have the rhythm for that.
Speaker:I don't, I don't know.
Speaker:I just, I, it's not something I've really ever.
Speaker:You weren't prepared for that.
Speaker:Yeah.
Speaker:I was, I was not prepared for it.
Speaker:And then what happened is that one of the women came on and I
Speaker:thought she was like interrupting them, like stopping the dance.
Speaker:And she did not stop the dance.
Speaker:She was actually then like the leader of the group.
Speaker:But I actually was like, Oh, is this woman like cutting them off?
Speaker:Like, yeah, it's like, it's like drama.
Speaker:Did they dance too long?
Speaker:Yeah.
Speaker:Then she came out and she started doing like moves that she wanted
Speaker:us to do with her to like warm ourselves up for the conference.
Speaker:So like break out like the ice.
Speaker:And then so I did.
Speaker:We did like move our hands up like three times.
Speaker:And then it was like we clapped and then we like did a cross down.
Speaker:So then it was like this.
Speaker:Yeah.
Speaker:So , like the Macarena, like a cross down.
Speaker:Yeah.
Speaker:Like do the Dougie.
Speaker:Yeah.
Speaker:Yeah.
Speaker:There was a little bit of like a shift to it and like a little slide to it.
Speaker:And I will say it did really wake you up.
Speaker:Like it, it definitely like started the conference off.
Speaker:The anxiety would have pumped my heart up to like, Yeah, it, it did.
Speaker:I mean, it was definitely.
Speaker:And then like, you're looking around like, all right, is
Speaker:everybody else getting into this?
Speaker:Like, should I get into this?
Speaker:Cause if I don't get into this, I look like, like the jerk here.
Speaker:I'm on the very end.
Speaker:So I'm also in the part where like, I'm probably on video
Speaker:somewhere from like the conference.
Speaker:Like.
Speaker:Like, look at that girl.
Speaker:Like, and I did get into it.
Speaker:Like, I, I bet you did.
Speaker:Yeah, it was good.
Speaker:It was good, but it was very interesting.
Speaker:So I wasn't expecting that, but it was good.
Speaker:We, we had a little wake up there.
Speaker:And then it went into the, the opening speaker.
Speaker:The opening remarks was Melissa Wood from Melissa Wood Health is her business.
Speaker:And it was stepping into your power.
Speaker:And it was just about kind of her.
Speaker:start with everything and that she just really started to believe in herself.
Speaker:So then it really did get into this, just like motivational
Speaker:of you need to own your power.
Speaker:You need to understand your worth, know your worth, absolutely what we preach and
Speaker:want everybody to know themselves too.
Speaker:So it was very Enlightening.
Speaker:It was a very good way to start the day.
Speaker:And then, it got into the goods.
Speaker:Well, my kind of goods.
Speaker:The, the panel that came on after that was the big exit is what it was called.
Speaker:So, it was like exit strategy and exit planning for businesses.
Speaker:What does that mean for people who don't know what that means?
Speaker:So exiting your business is, can be a couple different things.
Speaker:It can be selling your business, whether to an investor, to another
Speaker:business owner exiting it and just like retirement, closing up.
Speaker:Like you are literally exiting your business.
Speaker:And then, or selling your client list selling the venture capital
Speaker:or just being bought out and then staying on as a consultant like
Speaker:that can be considered an exit too.
Speaker:That's awesome.
Speaker:So what were some of your biggest takeaways from that one?
Speaker:That these women are badasses.
Speaker:Yeah, like it was so empowering to be in this room of all these female
Speaker:founders is what the conference was, but to listen to these couple
Speaker:business owners was just incredible.
Speaker:They, one of them had a massive translation company that it was,
Speaker:it's one of the most widely used translation companies out there
Speaker:for like language translation.
Speaker:Wow.
Speaker:She built it in her NYU dorm room in like 1998.
Speaker:Yeah, it was really, really cool.
Speaker:And just, and one of the things that we've talked about on the podcast that
Speaker:she really harped on was having good contracts, like having good legal team
Speaker:in place and good contracts with not only your clients, but with your co owners.
Speaker:If you go into business with your partner, your friend, your
Speaker:husband, your sister, anybody that you're going into business with.
Speaker:Even if you're the best of friends, just have contracts in place that are the
Speaker:worst case scenario that you know you have a plan should anything go wrong.
Speaker:Because in her case, things did go very wrong, and they ended up okay but it
Speaker:was a battle from what she was saying.
Speaker:And it was I mean, it was pretty, it was pretty incredible.
Speaker:So that was Liz Elting and she is now a bestselling author and she also
Speaker:has the Elizabeth Elting Foundation.
Speaker:So she does some charity work now.
Speaker:So her business, and I have the notes here of what it was called, it was
Speaker:called Transperfect was her business.
Speaker:That was really cool.
Speaker:Then my, probably my favorite part though was Suneera Madani.
Speaker:She has an incredible story unicorn, unicorn business that
Speaker:she successfully exited for.
Speaker:Over a billion dollars.
Speaker:Oh my God.
Speaker:Yeah.
Speaker:So it was incredible.
Speaker:Her story is amazing.
Speaker:She's a wonderful speaker.
Speaker:She has a podcast called the CEO school and she wants to give
Speaker:women the playbook to be a boss, to be a CEO that she didn't have.
Speaker:And to, get out of this boys club narrative that we hear so much about.
Speaker:So she was awesome.
Speaker:I really, really enjoyed listening to her speak and was
Speaker:just really, Really insightful.
Speaker:And one of the things that she said that I loved, one of our slides was know your
Speaker:worth, which we, obviously love, but was that she really thinks it's so important
Speaker:as the CEO or as the founder of the company to know your numbers, you need to
Speaker:understand your numbers of your business.
Speaker:So you need to be asking the questions, even if you hire out a bookkeeper,
Speaker:you need to understand what's going on in your business to be able to make
Speaker:those decisions and to be able to.
Speaker:Be the boss.
Speaker:You need to understand what's going on so that you can be in
Speaker:those conversations with authority.
Speaker:I love that.
Speaker:You say that all the time too.
Speaker:I love it.
Speaker:I, I made sure I told her that it was amazing.
Speaker:Yeah.
Speaker:You want to tell that story?
Speaker:I'll tell a little bit of it, but so, every, this was one that just, when
Speaker:you listen to certain speakers and they just really connect with your mission
Speaker:and what you're, what you're doing.
Speaker:You just can't help but say something.
Speaker:At least that's how I am sometimes.
Speaker:So I made sure I stood up and asked my question to Suneera of how can you
Speaker:continue to, how can I continue to educate my clients in them learning more
Speaker:about their businesses and them taking control of their numbers and their
Speaker:finances and actually understanding it other than just having the conversations
Speaker:with me and listening to the podcast.
Speaker:And really what she just said straight out is, You need to make
Speaker:sure they know how important it is.
Speaker:They need to understand.
Speaker:Their business and they need to, they need to know it, whatever way, shape or form
Speaker:that can be communicated, it needs to be.
Speaker:So continue to listen to the podcast, continue to read the articles, go
Speaker:sign up for CEO school, sign up for educational courses and classes and
Speaker:networking events and conferences, learn in whatever way you need to learn.
Speaker:But you need to learn.
Speaker:She kind of said like no excuses.
Speaker:They just have to, yeah, you just have to understand it.
Speaker:You have to know the language that's going on.
Speaker:You have to know what your numbers mean.
Speaker:You have to know what the financials are saying and be
Speaker:able to be in that conversation.
Speaker:Whether or not you're the one doing the actual bookkeeping work, that's fine, but
Speaker:you need to understand what's going on.
Speaker:Yeah.
Speaker:So it was really, really wonderful.
Speaker:I'm hoping that we can continue to, Push that mission and maybe potentially
Speaker:work with Suneera in the future.
Speaker:So we'll see.
Speaker:But it was a wonderful, wonderful conversation.
Speaker:That's awesome.
Speaker:Yeah.
Speaker:All right.
Speaker:So where did you go after that?
Speaker:After that, I went to see the owner of Poppy.
Speaker:So the founder of Poppy, the soda for today.
Speaker:So the future of soda for the future generations and hers was really
Speaker:on how TikTok shaped her business.
Speaker:That you just should be on TikTok.
Speaker:Like there's no other platform like it and it's free, for everybody out
Speaker:there that's like looking to get their name out there, you can post on TikTok
Speaker:and other social media forms for free.
Speaker:You can do it yourself.
Speaker:And that's how she got started.
Speaker:Yeah, that's how she really got the growth So she actually what
Speaker:she said, so she had a business.
Speaker:It was apple cider vinegar Sodas and that's what poppy is but they
Speaker:rebranded it used to be called mother.
Speaker:Mm hmm, and they rebranded After she was actually on Shark Tank.
Speaker:Okay.
Speaker:Yeah, so she was on Shark Tank and they rebranded And they were doing
Speaker:okay, but it wasn't until she posted on TikTok and created this whole brand
Speaker:on TikTok that it absolutely Exploded.
Speaker:Wow.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Did you leave there like, we're going to get a Know Your Worth TikTok?
Speaker:Yeah.
Speaker:You were like, I have to tell Kristen.
Speaker:And I would have been like, no.
Speaker:Yeah, I know.
Speaker:No, I feel like I need to Know Your Worth TikTok.
Speaker:So if any of our listeners want to help with our TikTok.
Speaker:Kristen's tapped out.
Speaker:I use TikTok to watch conspiracy theory videos and hairstyles and that's it.
Speaker:I know I've I had so many ideas for Tik Tok that I wanted to do.
Speaker:I wanted to do a golf Tik Tok for our golf academy.
Speaker:Yeah.
Speaker:On all of the, my sister and I wanted to do it on all of just
Speaker:the ridiculous stories that we get from men on the golf course.
Speaker:We wanted to start a Tik Tok for that.
Speaker:That's amazing.
Speaker:Yeah.
Speaker:And that one that I feel like those stories would come, I mean, obviously
Speaker:Know Your Worth would come easily too, but I would have a, I don't know.
Speaker:I guess I have a little bit of like, would anybody watch the Know Your Worth
Speaker:Tik Tok, even though I know people would, cause I watch the content that comes
Speaker:out around The space, but I don't know.
Speaker:I've always just thought, Oh, I don't know if TikTok is where
Speaker:we should be at, but why not?
Speaker:But I bet you felt inspired and like opened an account while you were there.
Speaker:Maybe.
Speaker:It was awesome.
Speaker:Yeah, it was awesome.
Speaker:She was just wonderful to listen to, just very natural.
Speaker:And while she was on stage, she recorded and posted three TikToks.
Speaker:So if you go to the Poppy TikTok and she posts one where she turns the screen
Speaker:to the crowd, I'm like dead center.
Speaker:I'll be TikTok.
Speaker:It's going to change my whole algorithm away from conspiracy
Speaker:theories, but I'll do it for you.
Speaker:To soda.
Speaker:Natural sodas.
Speaker:And Poppy is delicious.
Speaker:So it was, that one was really fun, too.
Speaker:The next one that I went to was, Landing Venture Capital.
Speaker:So it was like, what, why, when, and how.
Speaker:And it was with the founder of the Female Founders Fund.
Speaker:So the Female Founders Fund is separate than the Female Founders Collective,
Speaker:but the fund was set up specifically to fund female founded businesses.
Speaker:And they have founded, or they have funded so many amazing businesses.
Speaker:So that presentation was amazing just to see the power of when you yourself
Speaker:grow and you have dollars that you create, how much you can impact and
Speaker:grow other businesses and other people.
Speaker:Things that you believe in.
Speaker:Yeah.
Speaker:Yeah.
Speaker:Exactly.
Speaker:And that's something that I've always I've always felt this is sort of, personal and
Speaker:not to get political at all or even close to that, but I've always felt that with
Speaker:like having my own business and having my own you Just growth there and focusing
Speaker:on money and dollars is not that that's how I want to give back all the time.
Speaker:But I, I had a couple of friends that, hated corporate America and
Speaker:hated money and, thought it was evil.
Speaker:And the, the, the heart of, greed was the root of all evil
Speaker:money's the root of all evil.
Speaker:But I have always felt that my businesses are where I can open up doors and I can.
Speaker:impact other people in a positive way and that's by making more money.
Speaker:I can create more jobs.
Speaker:I'm helping other women in business.
Speaker:Like I truly believe that.
Speaker:So if you're somebody out there that comes from a past of money is evil
Speaker:or like corporate greed is a real thing and that you are, I don't know,
Speaker:have some like guilt around that.
Speaker:Cause I had some friends that did look at the positive impact that you can have
Speaker:in your business or just in your life.
Speaker:By having money.
Speaker:I never thought that money makes you like evil.
Speaker:I feel like money makes you more of what you already are.
Speaker:Yeah.
Speaker:So if you have like a giving heart and you have like it in you to help other
Speaker:people, having those resources is just going to help you push that out farther.
Speaker:Absolutely.
Speaker:If you're an asshole, then having a lot of money is just going
Speaker:to help you do asshole things.
Speaker:Yeah, absolutely.
Speaker:Just be a huge asshole.
Speaker:That also made me think of something else what you were
Speaker:talking about, but I lost it.
Speaker:So anyways, I'll come back to it.
Speaker:But yeah, it's, I mean, it's just something that like sometimes whenever I
Speaker:talk about wanting to be a millionaire, wanting to have all this money, I get
Speaker:this ping of like, Oh, are people going to think that that's like selfish?
Speaker:And it's, that's what I feel.
Speaker:To me, it's, I don't want to be, I mean, I want nice things.
Speaker:Don't get me wrong.
Speaker:I'm very motivated by expensive cheese and vacations, and travel and all the good
Speaker:things, but I also am so motivated to have impact and help other people with that,
Speaker:with their businesses and their growth.
Speaker:So if you're someone that's thinking that way, just think of
Speaker:all the good that you can pass on.
Speaker:And this female founders fund is like the exact version of that.
Speaker:It's these women that have.
Speaker:They've been so successful in their careers.
Speaker:They've exited their own business.
Speaker:They've raised all this money and now they've created a fund
Speaker:to do that for other women.
Speaker:It's just really cool.
Speaker:It's really, really neat.
Speaker:So whenever you're thinking about money negatively, just find the
Speaker:right people to follow that have done amazing things with money.
Speaker:Yeah, who's that Jen Sincero?
Speaker:What's that book that she you're a badass at making money making money Yeah You're
Speaker:a badass of money like really changes my perspective because I did come from
Speaker:a family where it was like don't talk about it It wasn't that money was evil
Speaker:It was just like you don't talk about it Like you just do the do you make your
Speaker:money you pay your bills like mm hmm But it really changed my perspective on
Speaker:thinking about money in a different way.
Speaker:Yeah Yeah, and I always think about you on a Even like a smaller scale,
Speaker:like, okay, so you've hired me and you've created an opportunity
Speaker:for me to be home with my kids.
Speaker:That's huge.
Speaker:Like I would have to drop them off at daycare every day and go and leave them,
Speaker:or the person you recently just hired, like you're changing her, her situation so
Speaker:that she can be home with her kids more.
Speaker:Like you should be so proud of that.
Speaker:Oh, thanks.
Speaker:You're so young and you're doing that for your best friend.
Speaker:Gets to be home.
Speaker:I know.
Speaker:We were just talking about that today.
Speaker:Yeah.
Speaker:Like, that's amazing.
Speaker:We were just, Kristi and I she'll be on the podcast probably coming up pretty
Speaker:soon, but she's one of our other full time Know Your Worth members and has
Speaker:been my best friend for a very long time.
Speaker:And I can say this because it's on social media.
Speaker:She is expecting.
Speaker:Yeah.
Speaker:But we were just talking today about her being able to stay home with her
Speaker:baby Like, raise her baby at home and be able to work and And that's
Speaker:because you gave her that opportunity.
Speaker:Like, so fun.
Speaker:And like, I never thought about it like that, but, it's It's a big deal.
Speaker:It's really cool.
Speaker:It's a big deal.
Speaker:It's really cool.
Speaker:It's a big deal.
Speaker:So, it's, it's finding things like that that aren't so, It just takes, I
Speaker:think, the stickiness away sometimes from Some how money can feel.
Speaker:But that Jen Sincero.
Speaker:You're a badass at making money is a huge book that really helped my
Speaker:Perspective from I had a different, you know My family is fantastic in terms
Speaker:of like their communication around money has always been very mature
Speaker:My parents had a great in my from my perspective had a great open dialogue
Speaker:about money but where I think that My impact with it was being very safe.
Speaker:They're very safe with money and that's great.
Speaker:That's, your risk tolerance is very different from the person next
Speaker:to you, but I definitely went the safest route because that was what.
Speaker:I thought I had to do.
Speaker:So I became an accountant because accountants like the safest job there is.
Speaker:And given I love what I do, but I love making an impact
Speaker:on women owned businesses.
Speaker:And so bookkeeping is where my skillset can kind of meet my passion with that.
Speaker:So Leaving to start my own business and quitting my corporate job, as
Speaker:we've talked about previously, was like really scary for my parents, I think.
Speaker:For me, once I made the decision, I was ready to go.
Speaker:But that's something where, you know, depending, whatever financial background
Speaker:you come from, That book was fantastic.
Speaker:Yeah.
Speaker:Even the regular You Are a Badass is great for just motivational purposes.
Speaker:That was my very first book in like the self help wellness space.
Speaker:Yeah, that like I think Girl, Wash Your Face was, but I read that one after.
Speaker:I read that one after.
Speaker:Yeah.
Speaker:You're a Badass was first, and then Girl, Wash Your Face was second.
Speaker:And then that started my like obsession with Rachel Hollis at the time.
Speaker:And yeah, I feel like that's like the, the gateway, the gateway
Speaker:drug into self help wellness.
Speaker:Yeah.
Speaker:And now we're just in a fairy book.
Speaker:We just kind of went, you come back around, you come full circle.
Speaker:Yeah, you come full circle.
Speaker:You have to make your way back to like the Harry Potters at some point.
Speaker:All right.
Speaker:What happened next?
Speaker:So then after that, we talked about building, managing, scaling
Speaker:your team and like when to ask for help, when to outsource things.
Speaker:And it was Rebecca Minkoff, one of the founders and Alison Wyatt
Speaker:of The Female Founder Collective.
Speaker:So that was really cool to hear them speak of just how they grew their
Speaker:team and then, what their growth strategies were and how they really
Speaker:developed great teams around them.
Speaker:And some of the main things that they said were.
Speaker:Boundaries aren't real, but also the new generation has lots of boundaries.
Speaker:So when you're in this like startup kind of hustle mentality, when you're
Speaker:hiring people, you need to be very clear about what your expectations
Speaker:of them are in regards to boundaries.
Speaker:I, that made me chuckle.
Speaker:We have no boundaries.
Speaker:We have no boundaries.
Speaker:I have no boundaries.
Speaker:And I, I'm always very clear with my team of like, Hey, I'm going to text
Speaker:you and call you and email you all hours of the day because of, in my head, I'm
Speaker:thinking my ADHD, but I think it's also just when you have your own business,
Speaker:that's just how your brain operates.
Speaker:One of the other things that they said that was really, I thought very impactful
Speaker:was work life balance isn't real.
Speaker:It's work life integration.
Speaker:So you need to make sure that you have help around you to support that.
Speaker:And so it was just, that was really cool to kind of hear
Speaker:some of their tips and tricks.
Speaker:Hiring the right people for the right job.
Speaker:You can't hire the wrong people and expect them to do the right job.
Speaker:And in your heart, if they're the right or the wrong people, for the most
Speaker:part, you, when you hire your friends or your siblings or your family, and
Speaker:you're just doing it because, That's what you think is going to be fun.
Speaker:And then what do you do in three months if it doesn't work out?
Speaker:Did you hire them because you were friends with them or did you hire them
Speaker:because you knew they were the right fit for the job and they're a friend?
Speaker:That's very different.
Speaker:Right.
Speaker:So that was, that was pretty cool.
Speaker:And just eye opening.
Speaker:The other thing that they recommended was, and I think this is a good thing
Speaker:for people out there looking to hire.
Speaker:And I kind of partnered this with one of the books that I read that I'll kind of
Speaker:touch on too, but that your first hire.
Speaker:As a founder is typically a generalist.
Speaker:What's a generalist?
Speaker:Someone that can help you with everything.
Speaker:So someone that's gonna help you with your emails, help you with your social media.
Speaker:Is that me?
Speaker:Help you with, yeah.
Speaker:Can that be my title?
Speaker:A generalist.
Speaker:And I didn't know that that, like, that's really what, I just
Speaker:needed help with all the things.
Speaker:Like, I just, I didn't have the capacity anymore.
Speaker:So, the first hire, yeah, yeah, like you were like my first, so Christy was
Speaker:a contractor probably at the time too, but she, in the beginning I think when we
Speaker:first started was like a couple hours here and there, hers really wasn't very set,
Speaker:and then I think whenever I hired you full time, or more, like more, yeah, no, well
Speaker:before that, cause Christy started helping me Probably right around the same time.
Speaker:Yeah, probably right around the same time.
Speaker:Yeah.
Speaker:Generalists.
Speaker:Yeah.
Speaker:I'm going to change it from dime piece bestie to generalist.
Speaker:I like that.
Speaker:So they said, first you hire your generalist and then you hire your
Speaker:generals and your generals are like the heads of each department.
Speaker:So you hire your generalist to just like take everything off your plate
Speaker:and then you have Your departments.
Speaker:Your departments.
Speaker:Interesting.
Speaker:I thought that was a good way to say it.
Speaker:That's funny how that took shape for you without you really strategizing it.
Speaker:Yeah.
Speaker:Yeah.
Speaker:And that really reminded me of another book that I read called
Speaker:Clockwork, I believe is the one.
Speaker:Clockwork.
Speaker:And so what that one talked about is whenever you're making a hire
Speaker:for your business, you need to think about what you don't want to do
Speaker:and what's gonna elevate your time.
Speaker:Because what people think they need is to hire a salesperson to make more sales.
Speaker:But in the beginning you're gonna be the best salesperson of your
Speaker:business that you are starting.
Speaker:So you need to be in sales and you need to hire the generalist
Speaker:to give you more time in sales.
Speaker:Yeah.
Speaker:You need somebody to do all the jobs that anybody can do while you
Speaker:do the job that only you can do.
Speaker:Exactly.
Speaker:And then once you get to that point and you have your structures and systems.
Speaker:Then you hire the second salesperson because you have the systems in
Speaker:place to support additional sales.
Speaker:If you hire another general, you hire another salesperson right off the bat,
Speaker:you become the administrative person and then you're stuck in the weeds.
Speaker:That's interesting.
Speaker:Mm hmm.
Speaker:I love that thought.
Speaker:So I thought that kind of reiterated one of the thoughts there too, that
Speaker:I, from the clockwise book, clockwork book, clockwork, clockwise, clockwork.
Speaker:Clockwise does our t shirts.
Speaker:Clockwork.
Speaker:I believe you need a good screen printing company in Pittsburgh.
Speaker:Clockwise.
Speaker:We're spiraling out.
Speaker:What was your next one?
Speaker:So the next one was the power of being purpose driven, so it was
Speaker:finding motivation to stay the course, and it was sponsored by Mazda.
Speaker:So there was a woman there, Jennifer Morrison, who was an executive at Mazda.
Speaker:She was amazing, hearing her story.
Speaker:She was just so bubbly and like excited to be there.
Speaker:Wonderful, wonderful story and background.
Speaker:Then Jewel was there.
Speaker:Yeah, artist.
Speaker:I really want to start singing one of her songs, but I won't.
Speaker:Please do.
Speaker:Please do.
Speaker:No, no.
Speaker:You guys aren't ready.
Speaker:And so let's see.
Speaker:Then there was Monique Rodriguez.
Speaker:And Monique is the founder and CEO of Miel Organics, which I have told so
Speaker:many people for like the past year.
Speaker:Miel is the thing that literally grew back all my hair.
Speaker:I need to get all my hair fell out from either COVID or PCOS or stress.
Speaker:I have no idea, but all of it fell out like two years ago and I got extensions.
Speaker:Like, yeah, I had literally no hair.
Speaker:And so then I was looking up what, how to regrow it.
Speaker:And it's anything needs to have Rosemary, Rosemary oil in it, Rosemary water in it.
Speaker:So this was the only product that was like.
Speaker:Relatively inexpensive and available.
Speaker:It was at Target.
Speaker:It was 9.
Speaker:99.
Speaker:So I bought it, started using it, and my hair re grew so fast.
Speaker:You just rub it on your scalp?
Speaker:Mm hmm.
Speaker:I'm just like ready to get on Amazon right now.
Speaker:Yep.
Speaker:Meow organics.
Speaker:Amazing.
Speaker:And then whenever, if you any, if you watch, if anybody watches our
Speaker:YouTube videos of this podcast and anytime my hair is slicked back,
Speaker:it is the meal deep conditioner.
Speaker:I use that as a, a slick back for not me getting my hair on those days.
Speaker:'cause someone else put that tip out there that you should use a
Speaker:deep conditioner mask instead of.
Speaker:Jill.
Speaker:Hmm.
Speaker:Cause then it nourishes your hair while you have it slicked back.
Speaker:Yeah.
Speaker:So I'm here for the tips.
Speaker:Perfect hair.
Speaker:Absolutely.
Speaker:So Miel Organics and their stories were amazing.
Speaker:I mean, just all of them so well spoken, so eloquent in like their
Speaker:mission and their feelings about it.
Speaker:It was just really cool.
Speaker:Yeah.
Speaker:They were really, really wonderful people to talk to.
Speaker:That leads me to a question that I was thinking of this whole time.
Speaker:So all of these women.
Speaker:that are standing up here.
Speaker:What do you think like a common trait among all of them
Speaker:as business owners would be?
Speaker:Oh, that's a great question.
Speaker:Thank you.
Speaker:I'm going to Google male organics while you think about that.
Speaker:A common trait for these women, probably persistence one, definitely persistence
Speaker:of just like not taking no for an answer.
Speaker:Every single woman there, They all knew they deserved to be there.
Speaker:Whether or not they, I'm sure they've all doubted themselves,
Speaker:they've all talked about it, but they all knew they deserved it.
Speaker:They all knew that they deserved to be on that stage, to be in the
Speaker:roles that they're in, and that other women deserve to be there.
Speaker:So I would say like, just the, Like they had found the secret to
Speaker:knowing their worth and they wanted everyone there to know their worth.
Speaker:Yeah, and just the grit and the persistence that they had because
Speaker:they knew they deserved it.
Speaker:Yeah, and you could really hear it in all of their voices, all their
Speaker:different stories, and that they had the rocky roads, but they figured it
Speaker:out that they knew they deserved it.
Speaker:Yeah, it was really cool.
Speaker:That's awesome.
Speaker:Yeah, it was.
Speaker:Thanks for sharing all that.
Speaker:Yeah, it was really great.
Speaker:It was really, really great.
Speaker:I highly recommend it.
Speaker:And then the Female Founders Collective, their membership
Speaker:group is called Tenth House.
Speaker:Did you say penthouse?
Speaker:Tenth house.
Speaker:Tenth house.
Speaker:Now I'm glad you asked me to clarify because I'm sure I said that really fast.
Speaker:Are you saying Pam or Pan?
Speaker:Tenth house.
Speaker:Tenth house.
Speaker:Tenth house.
Speaker:Yes.
Speaker:Tenth house.
Speaker:So look them up.
Speaker:Give them a follow.
Speaker:Get involved.
Speaker:CEO school.
Speaker:Just all the resources are out there for you and you deserve it.
Speaker:Yeah.
Speaker:Love that.
Speaker:Know your worth.
Speaker:Know your worth.
Speaker:You deserve it.
Speaker:Have a great rest of your day.
Speaker:Thanks guys.
Speaker:Bye.
