Shownotes
Some of my most popular episodes are the Client Success Stories, and I am sure that this one will be no exception. Today’s guest, Tracey Watts-Cirino, was a successful 20-year beauty industry leader and small business owner when she decided to hire me to help her figure out why she wasn’t reaching her next-level goals and her true potential.
On the outside, Tracey appeared to have “all the things” - a long-term happy marriage, two thriving sons, a super successful business, and a book that was mostly written. But she was frustrated by the daily challenges of running a service-based business, often felt misunderstood by others, and couldn’t seem to create systems that were both easy and sustainable. And, what she didn’t understand about her brain works was really holding her back. Luckily for Tracey, that’s my zone of genius.
Enjoy our conversation where we catch up on all the amazing changes she has made, how she completely transformed her business during a global pandemic, finished and published her business book, and launched her podcast.
Some of the highlights:
- Is it perfectionism or giftedness that makes you so driven?
- Her lifetime habit of asking “does that make sense?” & how she was finally able to give it up
- Being a leader with ADHD means we need to show up differently
- The identity transformation from “I am too much” to “I am a force for good”
This week’s podcast review is from Tanyi, who happens to be one of my clients, too. “Diann is truly a force to be reckoned with! She is second to none when it comes to truly understanding, working with, and transforming the lives of women with ADHD. I lost track of how many years of therapy, medication changes, misdiagnoses (and a whole ton trial by error) I experienced only to hit a dead-end in the middle of anxiety-depression. I first heard Diann on another ADHD podcast and I KNEW I had to hear more from this woman. Despite knowing how gifted I was, my challenges with ADHD (and my skewed perspective on it) left me feeling like an absolute failure in every area of my life, I felt like I tried everything under the sun- until Diann. Hearing her talk about radical self-acceptance challenges the way I saw myself. and it began to change my life faster than a set of falling dominoes. After becoming a client, the huge roadblocks in my life became little puzzle pieces I just needed to rearrange. It all starts with your mindset. I've made more progress with Diann in a few weeks than in all my years of trying to make things better on my own. Seriously if you haven't subscribed to this podcast yet, then you need to pull over at the next stop and hit the subscribe button! Better yet, create the opportunity to work with her. Your life will never be the same.” Can I just say I am feeling super grateful for clients and reviews like THIS one!
Don’t forget to leave your own review of The Driven Woman Podcast, so I can read it on a future episode!
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Connect with our Special Guest, Tracey Watts-Cirino:
Tracey’s Free Gift for The Driven Woman audience: https://www.beyondcommonbusinesssecrets.com/guide
Podcast: https://podcasts.apple.com/us/podcast/beyond-common-business-secrets/id1542242275
Social Media Handles:
https://www.youtube.com/channel/UCSqLGOUTW6xB5vSypUc8dGQ
https://www.instagram.com/traceywattscirino/
https://www.facebook.com/TraceyWattsCirino
Transcripts
H: Well, Tracey, I know that we have both been counting down the days to reconnect and I wish everybody could hear the last 30 minutes that we have been chatting before pressing record, but as we always say, there's way more juicy goodness, where that came from. So I welcome my very special guest and client Tracey Watts Cirino.
G: Well, thank you, Diann. I am so grateful to be here, I've been looking forward to it so much.
H: You're going to love learning about Tracey because Tracey was a person who, when she first started working with me, did not actually know she was gifted. She knew that she had ADHD and didn't really think it was all that interesting, didn't really think it was all that important, didn't really understand how much it impacted her life.
But what she did know and the reason that she hired me is that she's a visionary, she's a creative, she has lots and lots of great ideas, but she was frustrated by the fact that she couldn't quite close the gap between where she was and where she wanted to be.
Now, since then you have made some incredibly big changes in your business. Could you tell us about where you started, what you were doing when you and I first met, and then we're going to bring them all the way forward with all the incredible things you've done since.
G: It is fun going back to when you first met because I was running a very successful business. I have been in that professional salon and beauty industry for all of my life really. I just love helping people and the fact that you can empower them to look and feel good is just a cherry on top. So I at the salon, but it was like as things kept getting added on like more pressure, more stress from like babies, life, the bigger our team got, I was like, instead of this feeling like, Oh, wow It's like a dream come true.
You know, because outwardly people are like, Oh, aren't you so proud of your like, look what you've created, aren't you? And I still would be like this, like, why did it take this long? We're not even there yet like I just, getting harder and harder and it wasn't the idea of like, Oh, you know, just be positive. It was like too much pulling it every which way it was like, beyond that, like you can't just like, Oh, be positive to get through it.
There was like, I'm like, what is wrong with me? I just like cannot connect things. And yes, years prior they did give me the diagnosis of being, you know, ADHD and like the highest level of overactivity and I was like, okay, Oh okay thanks like that.
H: Next.
G: It was, I didn’t even tell my mother, I mean, like nobody, it was not like something I, you know, told anybody my husband knows and he kind of like thought it was hilarious. He was like really you? Cause I don't know what the stigma is.
H: Didn't he didn't see it?
G: Not really because I think there's a stigma of what he thought it was versus how I am, so it just was kind of like a thing. Well, so I went really on a deep dive looking for like an expert, because I was like, I need somebody that really knows what the F is happening up here. So I went on a deep like I called it the arc, like, it was like an archeological dig for finding you and I think I said that like, seriously, like I found all these like, cause I needed like.
I was like, okay, so I'm successful. It's not like I can't get off the couch and send my resume to someone like I've already done 57 things before most people get out of bed. So was it that and most people don't understand that part either. So it's like, okay. It was like, who can I talk to about this? So I had to find someone that was super successful that knew about, could ADHD have something to do with this? I don't know. So that was the dig of how I found you.
H: Well, gosh, I I'm kind of bummed that I'm that buried so deep, I think I need to do more social media, but not actually social media is a total rabbit hole, but I will say this, that unfortunately, and I was a therapist for more than 20 years before I became a coach, as you know, and I wasn't identified with ADHD.
And I had seen several therapists and several psychiatrist at various points going through a divorce and, um, you know, different upheavals in my life. And what I discovered is, you know, we exhaust ourselves because we're trying to do so many things and we think we should be able to do so many things and we want to be able to do them to our level of the vision in our mind and when that falls through, because life interferes or we have a trauma or a loss.
And we kind of break down and go see somebody you're going to get diagnosed with anxiety. You're going to get diagnosed with depression. You might have an eating disorder thrown in there, or an addiction of some kind and the therapist and the psychiatrist will see that we'll diagnose that and we'll treat that.
But the ADHD that's been driving the bus your whole life is not going to be identified and unfortunately, the vast majority of my former colleagues as therapist would not be able to identify a high ability adult woman. And part of the reason is that they don't see the impairment Tracey, they see the symptoms and I prefer to call them traits.
But we're so good at this level at covering up, hiding, distracting people from noticing and just drawing attention away from our actual impairments that all they see is the brilliance. All they see as well you're doing so many things and you're so successful. How could you possibly have a disorder? And I think that's part of the problem, but also there's just really no, no training on this.
What do you think at the point that you were finally saying, okay, maybe I need to get some help from this and I'm going to go dig out my diamond in the rough. What do you think your biggest struggle was and the, the pain point that you thought I have to figure this out? I have to fix this thing.
G: At that time I was struggling with, you know, we were always very blessed to have such a great team culture where I think everybody that was well, you know, everybody that was a client of ours, everybody that was on the team even people that had left and gone on to do their own thing, they would always say that like, you know, I definitely created such a great place that it wouldn't matter who you went to the standard of quality was, you know, there because of our training, but that's not done. That's not done in like a vacuum it's not easy.
You know, there's a lot that goes to it so he attracted into our company like I want to work there cause it's so amazing and you get the best training, but then to actually hold their feet to the fire where they had to go through the training, they would get mad at me. And like, you know, like I, and I never wanted to play, like, I'm not the mother like you came here because you wanted this. This is so it's actually how the book came to be as well, is like through this process of training people, we finally got to the place in the space that I would rather interview a hundred people and have only one of them be the right fit, then try to convince anybody.
Because at the end of the day, I adopted this phrase of, this is what we do here instead of trying to make it, like for the longest time I was trying to make it fit everybody's need where you were attractive. So that was, I think the struggle bus. And I don't think I was aware that I was, um, it just because I love people and when you have potential, I can help you get there.
So I think I was allowing too much of wiggle and that's what you helped me through mostly in my memory of like, figuring out that it's okay to say, this is what we do here this is that stance. And that's how Beyond Common 12 Essentials for Success like I finally was completed. Like I was, it was just like this pieces and parts of things that we had done that worked to make us successful. But it was like through that figuring out how to connect everything and definitely your influence helped me so much like it was like, you know, you're, you're an angel.
H: You know what thank you that actually you're taking me back and I'm realizing you were really frustrated at the time because you are a leader and a teacher. I mean, you teach throughout your industry and it's something you love doing while you loved running the salon, managing the team, you know, helping your individual clients.
You really, really love that role as influencer and leader and teacher on a broader scale. And you're absolutely right I think a lot of your frustration came from the fact that not understanding you were gifted when someone couldn't quite understand the standard that you were setting and the vision that you had created and the one that you were leading them towards and sort of indoctrinating them into. And they said that's what they wanted, because they could have worked in any other salon in the city and they chose to work with you.
I think you felt almost like a parent, that it was your job to like motivate them as well as teach them. And I think being able to say, this is how we work. This is how we roll. This is our culture and these are our expectations. You had to kind of get in front of that and really realize it's not only okay for you to have these standards and to have these expectations.
It doesn't make any sense at all for you to partner on any level with someone who isn't already there. Like if you have to convince them, it's one thing to train them and guide them and mentor them but if you have to convince them that that's what they want, you're done before you start. And like, no wonder you were frustrated and no wonder you were telling me, I just can't find good people.
It's like, I can't believe that I'm hearing you say I would rather interview a hundred people to find what like that is so your mindset on this has completely changed. And I also remember at that time you had mostly written the book, but you hadn't finalized the title. That was one of the things we played around with and it makes so much sense to me now that understanding that and actually saying no, it's totally okay that this is my standard. These are my expectations. I don't need to sell anybody on that. I just need to make it so clear that the ones who are looking for that will come and be magnetised by it and has that happened?
G: Well, it definitely did happen and I think the thing that was the struggle for me then, I knew I always hired good people. I felt I did something to turn them bad like that was the mirror of me holding. So that was the thing it was like, because I did take it all on in the sense that like, I wasn't questioning if they were good people, I was questioning like where the disconnect, like, how did these great people turn into, you know, people that were, you know, always angry.
H: You spoiled them, you soured them.
G: Yeah. You know, and that's like, cause you know, I do have a ton of energy, so it's like, Oh, I love that, I want to be a part of it. And so sometimes people want to hitch their wagon to that because it feels good to be around it. But the really great gems and people that really excelled in our organization were the people that understood their contribution to that.
You know, it wasn't like you just came in, like fed off the fat of the energy. You had to be a contributor and that's when it all works. But I didn't get that because I thought as a leader, it was like always my job, you know, there's a thought…
H: That it was all on you.
G: All those leadership books and everything you've ever read that like, you know, people don't quit companies, they quit leaders. It's your, you know, always look in the mirror and I have no problem with that, you know? Like, okay what could I have done to make this better? What miscommunication, you know, there's always like that moment in time that the conversation that didn't happen, you know, the one that needed to, so I just didn't know how to connect all that to the point that it's like, you know what?
I'm not too much, this is what it is. This is how it's going to be. You are a part of it and we welcome your energy and contribution, but we're not going to like give ourselves an easy pass to slide back into like mediocrity. It's just not okay.
H: No, mediocrity is never going to be part of your identity, it's never going to be part of your message. It's never going to be part of what you offer to the world. And I think that takes some getting used to it.
G: Well, can I ask, can I tell you something funny, every stage I've ever spoken on? I have asked that question. How many of you woke up today to be average, to be mediocre? No one raises their hand ever right? However, they will then fall into habits and patterns that what do you expect you're going to get, you know, if you didn't wake up today to be average or mediocre, then are your actions binding up to be more than that?
H: Yes, and speaking of habits and patterns, I'm remembering something that you and I worked on. Of course, when people first sign up to work with me, their initial goal is they think I'm going to teach them how to be more efficient so they can do more things because…
G: I have some type of like, maybe this is really, I think it was the first time I was like admitting to myself, maybe I really do have a ADHD that’s like there's a short circuit here in my brain. I need a system. I need a strategy.
H: But you're thinking at the time, I think Tracey was that I just need to get more efficient so I can do all the things. In fact, I remember one specific thing was, I think it was on, you were starting a promotion, a product promotion, and you needed to do some videos to help market the products.
And it needed to be done on a Sunday so it would be ready to go for Monday. And you were feeling guilty that you were not physically going into the salon on a Sunday to help your staff do the things. And I, I remember by the end of the time we worked together, you were telling me that you had structured scheduled CEO time where you could actually pull back and just kind of look at the bigger picture.
And as the CEO of your company, whether it's a company that you had then, or the company that you have now, they will get into. You can't be doing the things that the lowest level person in your employment can do maybe not as well as you, but well enough. And I think that's part of your giftedness is that you can imagine everything being done to the highest level of your vision, but not everything requires that much perfection and there's no way you could be where you are now without having, given that up a little bit. Another thing that I remember is that you thought I really need to be more consistent about exercising and the only, we figured out okay, how are we going to fit it into your very, very busy life?
The only thing that's going to work is that you have to get up at 5:00 AM and go running and after a couple of weeks you realized, and I remember you taking one of your sons with you at the time. What you told me was it's actually easier if I do it seven days a week, because you get in a roll, your brain has the habit, but would you go back to that moment and share what you was like a total mind blowing awareness for you when we reached the point where I think you had been running every day for about three weeks and you asked me a question, do you remember the question?
G: Yeah. What, when am I going to want to do this? Was that it? Is that it?
H: Yeah, that's the one. You’re like I'm running every day. I'm getting up at 5:00 AM. I'm going for a run and I've been doing it for three weeks. I've I'm getting the consistency thing going and you said, so how much longer before I want to, and what did I tell you?
G: But you're never going to want to, I'm like what!!! Like for my entire life, like, I'm really never going to want to, I just have to do it anyway. And I was like, Hey, like so funny, I just had never, and that's literally the sabotage that has affected every diet exercise, probably even when I went to and like, you know, completely quit smoking at some point, you know, that's probably always the thing that comes up, like, when are you going to want to, like, you're not going to, you're just going to do it. It was just like that.
H: I mean, I'm laughing about it now, but I realize it, cause it seems like, wait, what? Like, why is that such a big deal? But it is such a big deal because that alarm goes off, your wrist vibrates it’s 5am you glance over at it, tap the button in and your very first thought of the day, every day is, fuck me why do I have to do this? And then you remember, I don't have to.
I choose to not because I feel like it. Oh my God, can you imagine if you only did the things you feel like you never would have finished the book, you never would have launched the podcast and you never would have completely re invented your business.
You were not dependent on feeling like it anymore so that's the nature of habit. Now I'm sure that it gets easier and every single day doesn't start with a fuck me moment. But when you stop waiting for it to get easy or fun or exciting, you can actually put your mind on things that will move the needle.
So let's talk about the book and the message of the book, and then I would love for you to get into like, you've completely started your business basically over from scratch. And part of this is related to COVID and part of it is because it was the direction you were already moving yourself with the book. So tell us about Beyond Common and then the new business that you've created.
G: So Beyond Common 12 Essentials for Success in life in the workplace is basically you know how a lot of female business owners like they struggle in, you know, they're starting to have a business now more than ever. So I feel like I work to inspire and empower them to have the confidence in their life and business to look and feel their best so that they can make a bigger impact in the world.
And I was doing that one-to-one for many years, like working with clients. But make a bigger impact I almost had to like step back. And this is how I started my career in the beginning. When I was like 18, I started working for a haircare manufacturer where I got to travel around the world and speak on stage, and then I would get hired to create these…
H: At 18?
G: Well, Oh, I mean, I started like side-by-side following my mentors around, you know, and over time, over the next few years, then I would get hired into salon companies to like help them design their training programs.
It just like it fell into my lap. I mean, who knew I was supposed to be oh, going to college to be a psychologist. I just got this position offered. So I was like, Oh, on the job training college, I'll do that later. So it's just like, it kind of has taken me tenfold. So, you know, I wrote the book as that way to help more people that have a small business train people quickly.
So it's almost like you never should hire someone again, unless they've read this book. If you have them read the book, you're shrinking that learning curve of how to serve your clients at the greatest good, especially in this like new world of experience it's like, who knew that book was written before that, but now in this like after COVID world.
H: It's perfect.
G: It does everything. So it's like to shorten the gap on no matter, like you can have a doctor's office, you can have a dental practice. You, you know, you can have a coaching business, you can have a salon it doesn't matter. Everybody needs to read this book like before their first day of work, because it shrinks the gap of what you have to work with them on their mind.
And to understanding that no matter what we do for a living, we're here to serve our customer, you know, and you have to, you have to do it. Whether you're in the back, like on the computer or your front facing it all does boil down to the customer experience. So that's what I'm behind.
H: Yeah and, you know, being uncommonly good at whatever you do if you have the capacity for that, why wouldn't you. Like, why would you hold back? Why would you be common? Why would you be average? Why would you like, and like you said before Tracey nobody actually aspires to be mediocre, but if you do not set the intention to be remarkable, it's the inevitable result.
It is kind of the lowest common denominator that everybody kind of defaults to. And you got the book finished, you got the book launched. I have a copy and then you went on and have a podcast by the same name. So who is the podcast for, The Beyond Common podcast?
G: So it's called Beyond Common Business Secret and we did that because I think that there's so many things that come up that are both life and business that nobody talks about. So it's more about an example.
H: What's an example of that?
G: You know, like sometimes people think that in business, you have to be one way all the time, but then you go home and you're like a complete different person. We were talking about no, like if you don't take care of yourself, even when you don't feel like it right. But taking care of them…
H: Especially when you don't feel like it.
G: Taking care of yourself as the whole person is actually going to positively impact your business. You know that's a secret nobody talks about even like what you said, like compartmentalizing your days like you're going to be the CEO of your business, you're working on the business and not in it. You're going to have these that you are the designer or architect of your business. Then you might have days that you have to do like the paperwork and stuff that certain people, certain business types love that.
And they're going to try to hide behind all the numbers, right and maybe not be the front of house. So it's like identifying which characteristic you are and almost like the life cycle of your business. In every life cycle of a business and in every character role, there are secrets that need to be revealed so we just dive into those.
H: Yeah. And it's, you know, it's very generous of you to give people a fast pass. It's similar to what I tell my clients is that it literally took me decades to learn the things I'm going to share with you in the next 12 weeks, because my goal is to shave years off your learning curve, life is short and why struggle more than you need to and I think we need to change our behaviors.
We need to change our habits. We need to change some of the ways we show up, but we really need to change the way we think about what we're doing and embrace who we actually are. Like, can you imagine if you continued to think I'm too much and what I want and what I think is just not the way.
I mean, like there's something wrong with the way I think, in fact, you remember when we first started working together, you must have said this at least two or three times in every coaching call, does that make sense? Like you would explain something that was happening in your business and say, does that make sense? And after a couple of meetings, I called it out. And, you know, I don't even think you realized, like you said it all the time and I thought, wow, this woman really is accustomed to not being understood.
G: It was one of those things of always thinking ahead and always painting this huge visionary picture that I could see the glazed over looks on people's faces all the time like I've no idea what stuck. So I did get in the habit of saying, okay, does that make sense? And in, I remember you pointed that out to me, I'm like, Oh, you're right i did like, the more you pointed out to me, the more conscious I was in my daily life that I was like, Oh my goodness okay.
Well, a few years later I had been working on that. You know, I had, I had been working on that. I had been constantly trying to reframe that and almost make it humorous where I would say, okay, so in my brain, there's all this stuff.
Is that coming clear? Is that coming through? What did I just say because I need to understand it myself and that softened it for a while, especially like newer team members, because I think no matter what level of experience you have, if you have high intention of serving the greater good, I think there's so much goodness that shared from, you know, new people entering in.
So we always want to create a space where they're comfortable to share their message and, you know, I never want to be overpowering or intimidating and you need to like soften that. So making sure that everyone felt comfortable to have a voice. Well, fast forward to maybe two or three years later, I had someone I worked very close with and she knows that I have like lots of thinking and she was like more of an organized brain.
And she loves that I say, does that make sense because sometimes she's totally confused. And if I don't pause, she's like, I'm never going to. Oh, you're back in like your, like your, what did she say? You're like that kite that took off. So it was something that worked for us, but I learned that, that doesn't work for everyone.
So she came in one day and said, oh on TikTok there's a woman that said hey, to stop sounding like a condescending bitch, don't say, “Does that make sense?” and I was dying because I was like, that is my heart was pure my intention. So I was like, okay so it was like such a journey.
H: And like I'm cured, I'm cured instantly.
G: It was such a journey to not see that at and to make it humorous and you know, cause you just never know. You never know what someone else's perception of what you say is, and, and you have to read all the cues cause nobody's awake. So the figuring out how to effectively communicate with all different types of people. It can't be a blanket statement and I think I had been doing that for way too long until you pointed it out, but it was just funny, like how long it took.
H: And I think it, like honestly.
G: Right? That was the fixed one problem but then another one pops up from that statement.
H: Well, I think the notion of, you know, and, and I say this a lot, that from the time we're young, very young, we begin to notice when we're different from others around us. And pretty soon people start pointing it out.
If you are a very high energy, very chatty little girl, you are going to get feedback about that. I know you've gotten a lot of feedback about that. I've gotten a lot of feedback about that and when you have a lot of ideas and you think really fast and you talk really fast and you talk a lot and you get very animated and very excited about the things that you're interested in and you love connecting with people and you love helping people.
You love teaching people, guiding people, and because you are always interested in evolving and moving forward and being better, you will love spreading that around to other people, but not everyone that you attract. Not everyone does, I attract can quote unquote, keep up with that supercharged brain.
Now that's not a put down but it's an expression of reality that our brains move at this super fast pace. And it's not just maybe in one direction, we might be going in several different directions at once and because of our excitement and our desire to help and communicate and connect, we can literally overwhelm people with information and then feel like, oh wait, what just happened?
I remember the first coaching group that I launched. I had a small group of women about six women for six weeks. And I was so eager and so excited and by the end of the six weeks, I said, well, I'd love to get feedback from you guys and every one of them said, It felt like it was six months worth of information. And I, of course, it's the typical thing of over-delivering because you just want to give so much. And what you realize is over-delivering feels like overpowering and that's the opposite of what you want. So like learning that you need to sort of fit to the tolerance level of other people.
But I have a question for you, Tracey. I know that you were told a lot growing up and even as an adult, you're you're a lot or sometimes you're too much. And I know when I first met you, you believed that it wasn't, it didn't seem like a belief. It felt like misstatement of fact, do you believe it now? Do you still believe that you're too much? And if not, what do you believe in stuff?
G: I believe I'm a force for good. So I were placed it, I think for so long, I just tried to not be that which did not you know…
H: Tried to suppress it?
G: Yeah. Like okay, I'm too much. So like something's wrong with me I had to change it right where I am, you know, I'm show up in the world exactly as the right amount for the given, you know, for the given moment.
So I just had to replace it with, you know, I am a force for good. That works for me.
H: I love that.
G: Yeah, so I'm a force for good, but I am definitely, and I own it. It's all good.
H: Say that again?
G: I'm definitely a force and I own it. It's all good.
H: You know, because I love that because saying I'm a force for good, it acknowledges that you are a powerful dynamic woman. You're not denying it. You're not suppressing it. You're not hiding it. You're not explaining it. You're not pretending it isn't true, but that you couple that with your intention. Cause I I've said sometimes I'm a force of nature or a force to be reckoned with, but taking ownership of the fact that you choose to be a force for good.
I wouldn't imagine that that probably does a lot to counteract those feelings of shame that come up when we see the deer in headlights, look in the eyes of the people that we're talking to. And we realized there's a little bit of a disconnect between our energy level and their ability to take things in.
But reminding yourself in that moment, I haven't done anything wrong. I'm not too much. I am a force for good. And I see that feedback and I'm going to consciously dial down just a little bit so that all that goodness actually reaches its intended target instead of like knocking them back off their chairs.
G: Well, right, because going back to what you were saying, right. It will still be forever in my nature as a force for good to want to over-deliver to show up in the world in a beyond common way. But to do it in a way that meets someone's needs, right. That meets someone's needs and surprises them in a kind way, not feels like a fire hose, just knock them over. Like, so like you said, with your coaching there's value into that six months of delivery, you know, that's like your next tier of your coaching program because it's valuable, right? Well, that paid for this much, okay they get this much.
You'll still over-deliver, but it doesn't feel like a fire hydrant. And that's been the blessing of sort of having that knowledge of working one-on-one with so many different types of women and people all these years to then getting to step back and set up a new coaching program this way. It's funny that you said that, cause I'm like, that's why, like I can over-deliver and still meet people where they are, where it doesn't feel like they're getting hit by a fire, more information.
H: So let's talk about this specifics before we wrap, like you, do you still have a beauty salon? Do you still have the salon?
G: So I have sold the salon and now that sort of brand of the salon is now like lavish luxury products. And in that division of the business, I still do coaching and training for salon owners and salon professionals.
H: So do provide the products to them.
G: So we have, I feature like the products that I think are the best in the industry, on our website, so that people still have to do business with us and I still make recommendations for that type of stuff. I kind of have always wanted to start my product line. So there was still space around that to do it.
H: You're allowing room for future growth. So what was your previous business model, just to be very clear, you had a very successful salon. You also were teaching in the industry and speaking on stage. And so what you have now is you no longer have the salon, but you have well, it sounds like you've got a coaching and consulting business where an arm of it continues to serve the beauty industry and the salon owners and you make recommendations and cultivate and mentor them.
But then the other part of it, the part that's probably really going to be growing and developing and you're enhancing with the book and the podcast is that everything that you learned about growing a successful business from scratch can accelerate the progress of other small business owners in many different industries and that's the part that I think really has your heart and soul, because you realize these principles are transferable.
G: Exactly and in my need to serve you know, from the greatest good I can is like, let's not have other people suffer the years that like I did that you did, let's shorten that learning curve. And so that's why we have Beyond Common coaching and training.
So I have quite a few like online courses for people that just want to start getting, you know, their feet wet like they're more of the DIY version. Um, and then have, you know, where you can work one-to-one. And in the future, I'll have a higher level mastermind for those business owners that went through the process, but still want to do more to elevate.
H: You want to keep leveling up. Yeah, because what you realize is that after all these years of thinking that you can't do this and you can't do that, or you can only do this or that once you realize that those limiting beliefs only held you back because you believe them and you can swap them out for better beliefs, you're going to want to keep leveling up. I do. You do. I know you're working on another book, is it too early to talk about that?
ommon that won't be out until:H: That's awesome. We'll make sure that we link to that in the show notes, because as you know, sometimes people listen to the episode right away and sometimes they won't listen to it for some time in the future.
Now you and I are definitely going to be collaborating again and working together again. But for now, there will be people who will say, there's no way this woman has ADHD. She's so successful. She so dynamic, she's so together and she's just completely reinvented herself and her business and is obviously excited about the future.
What do you think is the most important thing you've learned about being a woman with ADHD that has made the difference for you because literally the way I saw you before you were still driving the race car, I mean, you are the race car, you were driving the race car, but you had the emergency brake on while driving.
So it was like causing friction and now you're just letting yourself go. So what do you think the most important thing that you are now thinking differently about yourself is to kind of rev things up and take off the brake.
G: You just made me think of it's an Alanis Morissette song where she says, The moment I touched off of it is the moment I got everything. So I think that, that is it. It is being comfortable with the high speed of a race car and free falling into it when necessary.
However, I have created structured things that allow me to think and point direction at a specific goal and that's like what I train people on. So it's like, you don't have to have ADHD to feel overwhelm a lot of people just say, so I think actually having it really helps me understand the whole psychology and physiology of the mindset.
So I simplify it for anyone okay. If you, if you want to get here and you're here, this gap has narrowed, just do these five things, that's it. So I think just by leaning into it, like what you're really good at, which, for me, it's like seeing that gap. I'm really good at that so I can help people.
H: Yeah. That's I think that's probably, that was the instant connection between us is the struggle is you see where you are, you see where you want to be. You just want to close the gap and once you know how, you want to help as many people as you can. So thank you so much for being my client, for being my guest for being in my life and, and for inspiring me.
G: Well, thank you, Diann. I appreciate that so much. You do all of that for me. So yes, you're a definite force for good as well.
H: Thank you, I accept that. Okay folks, that's a wrap. Thanks for joining me on the Driven Woman Podcast and our very special guest Tracey Watts Cirino.
All the links will be in the show notes so that you can find her follow her. And you gotta listen to that podcast too, and maybe even buy the book, that's all for today folks. Thanks for joining us.
