Takeaways:

• Market boundaries are often self-imposed and can be expanded.
• Changing the narrative is crucial for business innovation.
• Hiring should focus on character rather than just credentials.
• The Blue Ocean Strategy encourages looking beyond traditional markets.
• Intimidation can prevent potential customers from engaging with products.
• A structured methodology can help in project development.
• It's important to challenge societal perceptions in business.
• Credentials do not guarantee quality or integrity in hiring.
• Creating a customer journey that aligns with a new story is essential.
• Being a fiduciary should be a core value in business practices.

📖 Buy "Blue Ocean Strategy" by W. Chan Kim | Renee Mauborgne

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Chapter Markers:

00:00 - Expanding Market Boundaries

02:55 - Reconstructing Perceptions in Business

06:11 - Hiring Beyond Credentials