Welcome back to another exciting episode of The Circle Sessions, where we dive deep into the latest trends and topics shaping the podcasting world. I'm your host, Brett Johnson, and joining me today is the brilliant Don The Idea Guy. Together, we'll be exploring some fascinating headlines ripped straight from the podcasting universe.

🔹 Here are 3 key takeaways from the episode:

1️⃣ AI is a game-changer in content creation: AI tools can assist with generating topic ideas, drafting scripts, transcribing and summarizing audio content, and even writing ads and media kits. By automating certain aspects of content creation, podcasters can save time and focus on delivering high-quality episodes.

2️⃣ LinkedIn Audio Events vs. Clubhouse: LinkedIn has introduced a new feature called LinkedIn Audio Events that mirrors the audio-only experience of Clubhouse. With LinkedIn's refined and professional setting, it provides a platform for targeted networking and knowledge sharing. While Clubhouse gained initial excitement, the long-term viability remains uncertain. LinkedIn Audio Events offer more opportunities for professional growth and a seamless audio experience.

3️⃣ AI's impact on the podcasting industry: According to a recent survey, 42% of podcasters are currently using AI tools to enhance their shows, with 40% utilizing AI in some capacity. However, many indie podcasters still have limited knowledge about incorporating AI into their workflow. AI tools like Cast Magic can assist podcasters in generating titles, timestamps, overviews, newsletter content, and social media postings, ultimately saving time and providing valuable highlights.

Sleepy Time Podcasts study

MEET DON THE IDEA GUY!

Possessing creative powers beyond those of mere mortals, DON THE IDEA GUY rescues those in need of innovative ideas through his brainstorming sessions, articles, and websites.

DTIG (DEE-tigg) has been featured in Small Business News, interviewed by the New York Times, quoted in Fast Company magazine, and served as the first president of the International Idea Trade Association.

Don is a proud member of the BzzAgent community, and is featured in BzzAgent.com founder Dave Balter’s book “Grapevine: The New Art of Word-of-Mouth Marketing.”

His Innovation Channel on the Duct Tape Marketing Blog has been recognized as a Forbes Favorite.

Don is the author of the book “100-WHATS of CREATIVITY“, one-hundred ‘what if?’ questions to spur your creativity, unmuck your mind, and break through your mental blocks and has written dozens of articles and hundreds of blog postings on the subject of increasing innovation and adding creativity to your personal and professional life.

You are invited to explore additional innovative possibilities by choosing one of your favorite ideas from this (or any) Five Buck Brainstorms and purchasing a more in-depth custom idea generation session from Don The Idea Guy on that (or any other) subject. Visit the Brainstorm page on the Don The Idea Guy website for more details.

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Robles Designs

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

Copyright 2024 Brett Johnson, My Podcast Guy™

This week, Don is here with The Circle of Experts. He possesses creative powers beyond those of mere mortals. Don The Idea Guy, rescues those in need of innovative ideas through his brainstorming sessions at Five Buck Brainstorms. Well welcome. Don to The Circle Sessions. How are you?

Good, how are you? It's been a minute.

It's been a minute. And we're going to do a different format. I like this idea that Don and I are going to to kind of accumulate different news articles over time and then just kind of spitfire some ideas. We're going to call it ripped from the podcast headlines. At least that's what we're going to call it this time. We may come up with a different name.

I'm going to call it something different every time we mention it today.

Exactly.

From the headlines.

We're going to make it sponsorable that's articles you missed. Yeah, exactly.

Too long TLDR. Too long, didn't read.

And hopefully we don't make it TL, don't listen, those sort of things. But first of all, what caught my eye and I thought this was really interesting, a research that was done about podcasting bedtime listeners, and they're saying they absorb ad messages. The new research shows who's saying that. This is data from Acast Research, and it came out about a month ago. I believe it is that they're trying to dispel the idea that as we're starting to see more research showing listeners listening to podcasts go to sleep, it's like, well, why would advertisers want to be on a podcast than if someone's going to sleep with a podcast on? Well, they're saying that in this blog post that nearly half 43% of listeners are less likely to skip podcast ads while trying to fall asleep. Okay? That's sure.

I'm asleep.

Yeah, exactly. More than half 54 54% of podcast listeners remembered an ad the next day, and more than a third, 35%, made a purchase after hearing an ad while falling asleep. That's interesting.

All right. Are they only running ads in these, or could people be carrying over this impression from a broader campaign?

It could be a broader campaign, too. You never know. It doesn't say how deep. Okay. Can you recall this ad somewhere else as well? Exactly.

It's interesting, and I kind of wonder if it is a is it capitalizing on marketing to your subconscious? Like, if you whisper things in a person's ear while they're sleeping, will they remember it the next day? Is it ads by Hypnosis?

Yeah, exactly. It doesn't give the specific podcasts that were actually listened or specifically researched or the ads themselves.

So we don't know who the ads were either.

Yeah, it might be in depth. I didn't dig deep into the research itself. I just was looking at a high level of how we listen to ads. And they said as well that with the research that ambassador ads or those ads that are read by the host do better, too. The recall is much higher, which we knew anyway.

That's across the board. I don't think there's any surprises there. And I think for the Sleepy Time Podcast network, I think that you have to have the host read it, because the host is going to be able to incorporate it into their content better than we both have worked. In a radio background where you have a certain type of programming that all of a sudden it breaks for an ad, and the ad completely rips you out of the mood that you were in while you were listening to the station. Right. So if you're listening to this podcast network about lulling you to sleep and the all of a sudden you get the WrestleMania Sunday, Sunday, Sunday ads that's going to wake you up. And I'll certainly remember it, but not in a positive manner.

Yeah, and the advice is that they're saying for advertisers investing specifically in sleep and relaxation and fiction podcasts, which I could see fiction podcasts would be high up. There just a story.

There's a really popular adult bedtime story podcast that's out there. It's not like X rated adult. I don't know, maybe it is. I didn't listen to it, but it's intended to be stories for grown ups rather than fairy tales for kids. So, yeah, there's definitely shows. There absolutely. There's a market, there's a program, there's a niche for people to buy into and certainly ads should go with it. What kind of ads would you run if somebody came to you? And if you were looking for a client to run ads in a bedtime, help you fall asleep podcast, who do you go after?

Well, mattress. What's your prospect list exactly? Mattress sellers, that's for sure. Anything like that. Or sleep apnea products.

I almost wonder if you do a whole campaign where you're literally just whispering positive affirmations. Yeah, it's a new book. It's a motivational book, and they're going to whisper these affirmations in your ear as you're drifting off to sleep. You will get up on time, you will hit the snooze button.

Yes, exactly. So, yeah, it's interesting how fast we go to sleep. And the graph that they show is that 29% of those that use podcast to help fall asleep fall asleep between ten and 20 minutes. And those that don't fall asleep, well, I'd say majority that don't use podcasts to fall asleep. So you got to get that message within the first ten to 20 minutes of the podcast.

And I've seen some other studies and I don know if you wear like a Fitbit or one of those other trackers when you're sleeping. It tells you how you slept and when you were in REM sleep and when you were out. I also wonder if it's part of their study says which level of sleep you were in when people listened. I know that people go in and out of that deep REM sleep several times during the night. I know if I go to sleep listening to music, I will frequently wake up halfway through an album or something. Right. So it's very interesting information. I think that until they share more details on the types of ads, the types of programming, I don't think this is a one size fits all, but if you've got a product that's similar, that could fit that mode of trying to mattress, obviously, pillows. But there's already a lot of mattress sellers in regular podcast center. They're one of the big sponsors, those mail order mattress companies. Sleep AIDS, I could see those coming in handy. I made a joke about Sleepy Time, but maybe those herbal teas could be a good match. I don't know. It's interesting. I'm curious to learn more if there's ever an update to this study.

Yeah, if nothing else, I think it reaffirms a lot of things. We already knew that it's important to consider how you're advertising what podcast it is, how you're presenting that podcast, or that I should say that ad in the podcast. So, again, it's just that think it out.

If you're an advertiser, if you're an advertiser considering this, please don't run the same ad in your sports tailgate ad sponsorship as you do in your nighttime podcast. One. Those come up with a specific ad for the program.

Right, exactly. Yeah. So you've got a story interesting you want to cover.

Yeah. So I'm not sure we've ever talked about it in a podcast or not. We've certainly talked about it over coffee before, about the app. What was it? What was the audio app?

The clubhouse.

Clubhouse. Yeah. So we were both kind of interested in that when it first came out. And I know some people who did a really good job. There's a sales author and consultant named Jeff Bejoric. He's also a podcaster, but I know he pulled a group of his compadres, his sales circle together, and they would get on Clubhouse early Saturday morning, and they'd keep the thing running all weekend. Like, they would program it like a talk radio station. So they'd have a couple hours where people would talk about prospecting. They have one where you talk about closing and another show that talked about networking. And I thought they used Clubhouse really well. I had another friend who did it on microgreens. He basically created his own Clubhouse radio channel about growing micro gardens. So I liked know our radio background especially appealed to me. I saw a lot of potential there. And a podcast I listened to on a regular basis called this Old Marketing, which is hosted by Joe Pulitzi and Robert Rose. They've spoken about Clubhouse several times. Clubhouse had this huge spike in growth when the first rolled out. There was a waiting list to get in. People were excited about it, and Joe's perspective matched mine, that he was kind of excited about the opportunity. And Robert picked the opposite side of the conversation and said he just didn't see it as an app that was going to stand alone. It was a feature. This audio broadcast was a feature that could be added to other sites like Facebook. Facebook could just add audio chat like they've got their video chat going. And then all of a sudden, Clubhouse is just put out of business. And I lean more toward Pulitzer's side of this. I thought it had all kinds of potential because it could stand alone, like radio. Well, fast forward now months and maybe even a year or so later, and I saw something being promoted on LinkedIn that they have a tool for content producers called LinkedIn Audio Events. Now, I know catchy name aside, I mean, whoa, how sexy is LinkedIn audio Events? But I saw one. Posted by Fast Company so? Major Business magazine. It was promoted very much like you would see an event promoted on Facebook. It came up as, do you want to attend this event? It gave you a time. You click through, you end up on a landing page, and there was a button to join. And the way the page was set up, it had a big header graphic like a LinkedIn event. And when I clicked Join, I almost expected not almost, I did expect that page to come to life. I expected that graphic to turn into a player. Maybe there was going to be video, even though it specifically says audio events. But my expectation on that page was different than what happened when I clicked join. I got a pop up window within the LinkedIn page that looks a lot like the window that comes up when you're messaging somebody. It looked like a chat window, and it was overlapping the event page, which allowed you to continue to browse LinkedIn and still have that player. But the player looks just like Clubhouse. The layout is exactly the same. The four featured speakers are at the top. The list of icons for all the audience of users is below. You can raise your hand to chat. And I wonder if this is Microsoft looking into buying Clubhouse. Is it licensing? It just looks too much like Clubhouse. It operates just like clubhouse. But I listened in for the duration of most of the event. It was scheduled for an hour. It was interesting. I've attended two or three more now. Just kind of wondered if you had listened in on any of these. What's your feeling on it? I follow a lot of companies on LinkedIn. It was interesting for me to see the companies I follow schedule these. I could schedule my time and put it on my calendar to attend. It was seamless to listen in. It's definitely audio only, so I can keep working. I can change screens on it. I don't have to keep it as a live screen. I dug it.

I kind of dug it.

I see all kinds of potential, especially if you're in the B to B area or if you're trying to reach individual members of a community. I would assume that you could run LinkedIn ads against this to attract audience. One of my clients promotes or sells retail shelving. So if he wanted to host a future of merchandise display and he wanted to run an audio event like this on LinkedIn, he could run ads against the specific job titles that he's trying to reach the retail merchandisers. So I'm kind of pumped up about it. I'm seeing all kinds of opportunity here. Just wonder if you've experienced it or have an opinion on it.

I have not. I got excited about Clubhouse at the very beginning, just like you did, and then all of a sudden I realized my life, I am not an appointment type of person. I am so ingrained with the podcast on Demand, I can listen to it when I want to listen to it. Now that being said, though, I did participate, was part of a few Clubhouse meetings and was worth the time and such. But I think the clubhouse was too much of a variety. Where I see where LinkedIn. Yeah. If I'm following a very specific company and I want to hear more about them. A Gary Vee of the world or something like that? Yeah, I'm going to be tuning in, or at least try to be there at that specific time or know that if I have the possibility of hearing it on demand later on, if I wasn't really going to participate per se, but just listen in, that's cool too. So I like the aspect of the audio piece to this, that you don't feel the video of it, which is fine. But I also see a lot of video streaming, which is kind of its sister here that I'll pop in on some podcasts that are doing live stream over video. Live stream over LinkedIn, Facebook, YouTube and I may be the only one watching on LinkedIn. And that is almost a turn off for me thinking, wow, okay, nobody on LinkedIn is watching this. I'm not going to be the only deal.

I totally agree. I've never been a Facebook Live audit. I don't like the interface. The video is always choppy. I just wasn't a fan of it. And I know LinkedIn has LinkedIn Live events as well, where they're running video. And this is now an event format option. When you go into their setup, you can choose to promote an external event link. You can choose the LinkedIn Live or you can do the audio event. Now, the ones that I sampled or went in on, I've probably gone to three or four now. There always seems to be a crowd on the audio events. I haven't been in one where there was just like one or two. There's always been a group, and it's not just everybody from that company. There's a lot of different people in there. I don know if that's automatically recorded and then you can access it on demand. I am very much like you. I do want to be able to consume that information when I want. If I can't attend Live or if I'm attending Live for the first half and then I have another appointment scheduled, I can't see the rest of it. Can I go back and catch up with the rest? I don't know. I'd have to dive in deeper on that. But I do see potential here for a very specific audience. Clubhouse was absolutely like drinking from a firehose. Like you said, you could search for content. I mean, you could search for like I told you, my guy did a sales one or they did a microgreens. You could search for hashtags and find kind of the content that appealed to you and then follow it and get alerts when that person started. This seems to be a little more refined. I like how it's targeted to professionals. I see lots of opportunity here.

Yeah, I think the expectation level of the listener is high. I think the expectation level of that level of professionalism on LinkedIn has to be high as well too. So I think you're getting both. I wouldn't doubt that that session is recorded. I think going in I've always it's an episode or it's bonus episode or whatever the case might be that you dedicate your time. You're going to do that for an hour. You know it's going to be an episode for you or your guest, and it's something extra, maybe outside of your podcast stream that you're doing for your listeners only or something like that, that maybe never hits your RSS feed as a podcast. But no, I agree. I think it's got potential because it's on LinkedIn, solely on LinkedIn. I like that a lot. That's exactly where I would want to be with something with this. And even if with the audio, even if one or two people showed up, I'm okay with that. With audio, I don't know why the video, I look at it differently than audio, but that's me.

Audio is that stuff. Well, no, I think that's the way people use that's how I use it. It's background. So I don't want to just have to focus on that screen. For a video event, I want to be able to browse other site. I want to be able to work on my other things while I'm listening. And I don't mind if it's talk radio. Live talk radio works the exact same way. Now they're going to have to do a good job of pre promoting when these things are happening and getting somebody to add it to their calendar if it's not going to be available on demand, but the utility of it. I encourage the listeners to go to LinkedIn, look for some of these events from businesses that you follow and sit in on some because it worked really well for a roundtable. I could see us doing it for our circle of experts. One day a week, maybe we all jump on there and it's us in there and then people can raise their hand, ask a live question from the audience. That could be a fun thing to experiment with.

Yeah, you're exactly right, because we were talking about that as we always do preshow everybody does pre show talking about bringing we four of circle of experts have been on location to do presentations and we'd like to do it virtually. This might actually be a good place to start.

Yeah, I don't know if they're limited to how long. Obviously people are going to jump in and jump out just like they did on Clubhouse. You tune in if you don't catch them, that they're interested, you got to jump out. Clubhouse worked very much like talk radio. You constantly had to play your station ID, play your show ID. You had to remind people what they were tuning into, what they were listening to. So the host kind of has to keep an eye on the room. And we had new people come in. Let me kind of refresh what it is for the people who've been sitting in there from the beginning. It can feel a little redundant, but you got to welcome the new folks in and catch them up on what they're tuning into, right?

Exactly. No, I love that idea. That's good. Okay. Yeah. And let's end today with there's a recent study, we talked about this in a previous episode about AI the intern that it is AI.

What's AI? Is that something new? I haven't heard anything about this. What is this AI of which you speak?

Let me crawl out for a moment under my rock. Let's talk that podcasters aren't willing, as survey says that 42% are already using AI tools to create shows. Now, that not being that AI is voicing their podcast, that's not what that means that it's having an impact on podcast creators, how they produce their shows. The podcast host surveyed more than 600 creators. It says that four in ten have started to use some form of AI to produce their show. For the majority, nearly 60% who have yet to use AI tools. The podcast host says it received a variety of reasons why. But the one that stood out is the fact that many indie podcasters say they don't yet know enough about AI in order to bring it into their podcast workflow. Which makes sense if you're using just straight out chat GPT and asking that software to answer questions. Yeah, that could be difficult. It's that you've got to hone in on how to ask it, what you want it to give you. I think there's a lot of other software that you can buy or rent out or whatever the case might be that it's set up to give you. For example, we are starting to use a software called Cast Magic and it is set up to give you ten different titles for the podcast audio that you upload. Timestamps an overview of the podcast, a potential newsletter, potential social media postings set up for LinkedIn, Facebook, Instagram and it has other prompts that you can specifically tell it to do. Like if you wanted to do a 500 word blog from the transcript, it will write it for you now, grain of salt, don't copy paste. It's a start, it helps you get going. But it's a really great tool for assets that we provide our podcasters to give to their guests or to revise and use on their own. If AI can do maybe 75% to 80% of the work for you without you having to relisten to what you did, what are the highlights? Oh, here are the yeah, those are the four highlights that came from this. Boom, you're off to the races. I think it's a great tool.

Yeah, I agree. AI is still new. Yeah, everybody's been talking about it for a bit now, but it's still so new, you don't know what you're going to be able to use it for next week. But looking at the survey that you shared, the number one thing people were using it for was topic idea generation. And I find myself, I'm idea guy, but AI has become my favorite brainstorm partner because it works on my schedule. I don't have to set up an appointment, don't have to worry about them rescheduling. I can just bounce ideas off of it. Now. They are rarely an idea that I would use by itself, but it's a great start to start the ball rolling. The other thing that scored really high was the script drafting. Absolutely. Let it write copy for you. It's a lot easier to edit something that's already been produced than to start from scratch. A lot of people don't like the blank page, they don't like the empty canvas. And AI is a good way to start with something. Even if you look at it and go, oh man, this is totally wrong, it needs to say XYZ and now you're off. Now it gave you a place to jump in. The other things that showed up here with research, which, again, take it with a grain of salt. If it's pure research, I'd be using regular search engines right now, not necessarily AI as your sole source of research. Wikipedia is another great research tool, not just AI show note drafting. I think that's a great use, taking your so many tools. Now do auto transcripting, take the full transcript, feed it into an AI engine and have it produce a summary for you. That's a great use of it. The guest idea. My podcast is about X. What kind of people would listeners be interested in? That's a great tool. And there's a company out of Cleveland called Futuri Media and they are very much a radio broadcast industry service provider and they're right now marketing a full on AI DJ for radio stations, which I think is filled with problems. But the are legit broadcast companies employing this tool where the host of the radio program, the morning show, the afternoon show is 100% AI and it's passable. I don't think it's great. It's passable for somebody who wants to do that. I think it works against what we think radio should be. The reason I bring it up is do you want a 100% AI guest at this point? Probably not, unless you're doing a stunt. If you wanted to have a podcast, your podcast is about writing and you wanted to interview Mark Twain, that could be a really cool way to that could be fun to do an interview with Mark Twain. So and again, you're just at the very beginning of this, right? It's so ripe for opportunity, you can't afford not to play with it. You see what it'll help you with. Maybe it's going to help you write your ads, your sponsor ads. Maybe it'll help you put together your media kit. What about your pitch to advertisers? It can help you block out your pitch to write a cold email to somebody. Approach the about sponsoring your podcast. I think this isn't just a production side piece. I think this is a marketing assistant as well.

I think so too. You're right. And I'm going to give you a plug in regards to you helping me get through a lot of software decisions is I would encourage anyone to go to AppSumo. There have been some great AI tools that are very inexpensive, cheap, super cheap. Oh my God. You can test it out and see how powerful AI is when you have a storefront to it, that you're not just typing in a question into chat, it's helping you develop what you want to create. And there's some great AI tools in there that is really an inexpensive way of trying it.

Yeah, there's one on there now and I can't quite remember the name of it, but it's something they just put out there this week. That is a bulk blog AI tool where you can say, I want five articles about how to market your podcast and these are the keywords I want to use. And you click produce and it just churns out these articles. One of the comments from a user was, oh, so it's just like chat GPT that I can use for free? No, it's not. Now it's built on chat GPT. It's the engine that drives the content. But the thing about the tool is the creator of that tool built in a lot of the filters that when you're just using the raw chat GPT, people are really bad at the prompts and they're not good at the filters. And this thing helped drill it down into the articles about this, I want the focus to be this. These are the keywords. This is the audience I wanted you to write it for. And then it produces it. And that's the big difference between just like Google, you can ask Google anything. Well, how many times have you had to re ask your question to Google to get the results that you were.

Looking for or go incognito to get.

Out of the zone? These AI tools are definitely built on that platform, but the filters that they're building in help you get better content. And that's worth $50. It's $50. And then if you don't like it, refund it, get your money back. But using these tools, I think they're really going to help people. And I'm calling it now. Here's my prediction, idea Guy prediction. We are all going to have a personal AI that just follows us around. It's going to be our AI. Like, Brett, you're going to have one that's specific to you. I'm going to have one that's specific to me. It's going to learn your needs, your individual needs, your individual personality, and respond to you that everybody I bet you everybody listening to this has seen at least one of the Marvel movies that had Iron Man in it. When Tony Stark is inside the Iron Man suit, he talks to an AI named Jarvis and Jarvis answers his questions. We're all going to have our own individual Jarvis specific to us. And it's not going to be everybody's going to be using Chat GPT. You're going to have your own and you're going to be able to name it like you name your pet dog and you're going to have your own butler. And I'm really looking forward to that because it's getting super close. You can program these things on the content you need. I can tell my AI to focus on creativity and marketing and it's going to build its knowledge on creativity and marketing instead of using the same general database that everybody else is using.

Yeah, if you think all the parts are out there, right mean, we have our smartphone, you have Alexis, you have all these little pieces that already you can tell your device at home to order toilet paper. It kind of knows when you need toilet paper, when you need to order groceries. So we're only a few steps away from that.

Yeah, just a few. I think we're all going to be surprised how fast it happens. And it's going to be fun to have your own. And the I'll be able to introduce my AI to your AI and they can set appointments for us. I'll have my people call your people. It's going to be our AI. I'll have my AI call your AI to schedule our next podcast.

And going back to your point about the AI DJ, there is fairly new software called Pod Stash and you can put it in your Chrome browser. And if you see an article that's. Just too long. It could be pages, pages, pages. You hit Pod Stash, it turns it into a podcast for you.

Oh, that's interesting. How's the voice?

Excellent.

Really? Because some of them are still really bad.

The best voice on there is named Brett, and he's and I know this sounds weird, but I use Brett's voice all the time for this. It does a great synopsis of that article that you just don't have time to read and you can listen to. It just creates an RSS feed, and you can put it into any podcast player.

That's great. Make sure you put that in the show notes, because I want to check that out.

Is fantastic. The free level? No, I think I got like A-7-A month level or something like that. You get five stashes a day. That's all I need. Amazing.

I use Pocket Getpocket.com to save articles that I want to read later or on a certain topic that I want to create a collection on. And Pocket should buy Pod Stash so that everything I save, it can ask me, do you want to add this to your podcast?

Doesn't Medium have an audio version to it, or did at one time?

I don't know.

I think medium did. I know why when you said that, that sounded familiar. I'd have to look into that. But you're right. I'm sure it was built to be sold.

I love the idea that it's creating the feed for you so you can subscribe your own feed. And then next time I'm on the player, it just plays it. I like that a lot.

It's amazing.

So you get, what, five a month for free?

What is it? I think it is? And then you can pay for a higher level if you wanted to. If you needed 30, 50 if you're really into I just can't read. It could be technical journals or something like that. That's pretty good. Over if you're listening and you're going to read it later, but you just want an overview, it's pretty nice, but I think there might be a free level where I paid for I dig it. Minimum level, but yeah, I forget where I saw that and think, that is a cool idea.

It's pod stash AI. Yeah, that's a new one on me. Usually I'm the one finding the cool stuff.

Brett, you are usually the one sending over the tools. Exactly.

You scooped me.

You scooped me.

Nice.

I think it just adds to our conversation that try stuff out. Just give it a shot. You'd be surprised how convenient. And you're not selling out. You're not. As long as you make it your own. Don't copy paste. Just oh, God.

Yeah. Oh. As long as we're talking about headlines here, this will be really meta. So, Ganette Publishing, they bought a lot of newspapers. They snatched up our local daily here, the Columbus Dispatch. Ganette experimented with an AI reporter for high school sports. Have you seen that article? Yeah, they did such a bad job. Let's see what your opinion is of this. It was so bad, people were writing fake AI articles about high school sports because they were making fun of it. But I'm telling you, when you look at the raw article that it produced, it wasn't bad. No, it just wasn't a finished article. AI does not mean you don't need an editor. And these newspapers who should have known better were just automatically posting them. The AI was smart enough to say, put in the name of the team mascot. Like, it put little brackets in there and said, high school team mascot. Name it, put it in the brackets. An editor should have looked at that and said, okay, great. We need to fill in that blank. The headline of their article ended up being like the first line of the article. Well, that's an AI default. It always does that. It's always redundant. There's always things you have to take out of there. And they were just leaving it in. So it wasn't AI's fault. AI did exactly what AI does at this point. It was decent. And it was the editors that screwed up. It was the humans that screwed it up because they thought they were going to be able to wash their hands and put it on remote control. And I think you're going to have to have and then the article went on to say that in this particular market, there were, I think, two full time sports reporters and one editor. And I think in the interest of, obviously the media companies are getting rid of their content producers, which isn't a great move, but in the age of everybody has to do more. And those reporters are already probably maxed out on the events that they can cover and write for live. Make them an assistant editor so that they can edit. One of those guys could have edited the high school articles while covering his other stuff. Right. And all you needed was somebody to go in and strip out the stuff, the three lines that people were making fun of, and it would have been fine. Yes, but instead the went, oh, AI doesn't work, and they just stopped using it. That's a huge mistake.

And ultimately, it's a race to get the scores out as fast as they can. That's what they want to do, because people want to know what the high school football score was. So they decided, autopilot, let's get it out and get it out and get it out. And burned them. It burned them. But you're right. It takes, what, three minutes to edit it? Boom. Done.

Then don't publish the article. Tell the AI. And this goes back to the AI tools. Instead of just relying on the raw AI, you need a prompt that says, just give me one line that relates the scores every time they're published just one line. Its problem came in when it had to write a paragraph about an article which even experienced sports writers, there's only so many different ways you can say this team Don, because they scored more mean. That's an ongoing joke in live programming at the ESPN. What's it going to take to win today's game? Well, our team's just going to have to go out there and score more points than the other team. We're going to have to keep that other team down and scoring points. Our defense is going to have to be good. AI definitely outwrote those guy. It needs an.

Example, a great example. It can be its own worst enemy at the worst time, but at the same time, it's our tool. It's a tool for us, not for anything else.

You got to handle it correctly. You have to be a responsible user if you're going to talk about motorcycle fatalities. Well, if you're not wearing a helmet, chances are you're going to end up as one of the fatalities. If you're going to use AI and you're not going to give it any oversight, you're not going to do any editing, then, yeah, you're going to get some really bad content.

Yes, you will. Exactly. So, listeners, tell our listeners where you need to go to get to you.

Well, the easiest place to find me is Dontheaguy.com, but I recently launched a new business that anybody that's interested in marketing their business or their podcast might be interested in. It's campaignstorm. Campaignstorm.com, where I can help you craft intelligent and strategic marketing campaigns so that if you're going to run those ads in those sleepy time podcasts, it'll be good content and good ad production. It won't just be the loud. Parking is free this Sunday and you.

Will sell you the seat, but you only need the edge.

Yeah, come in and check it out. Let me know what you think. It's brand new, just went up a couple of weeks ago.

Excellent. Yeah, and you can reach me@mypodcastguy.com, set up a time. If you're looking to create a podcast for your business, we're there for you all the way from beginning to end. Get everything done for you. Sign up for my weekly newsletter as well. I'm sure I'll be touching on some of these articles and news stuff that we just talked about.

That's a great domain name. That's a great domain name. Thank you. Did a consultant come up with that domain name for you?

The consultant who consults me? It's me. So, yeah, I consult myself.

Mypodcastguy.com my podcast guy dick.

Yeah, exactly. I'll tell you the story behind that one down the road, maybe. Good. Great. Thanks for listening and we will talk to you soon. Bye.