275 - Busting the Most Common Membership Marketing Myths
Do you know the difference between good marketing advice and bad marketing advice?
The marketing industry is full of information. Some can help you build meaningful customer relationships and effectively generate sales. But some is based on misinformation, pressure tactics, and “shortcuts” that could lead to slower audience growth or even a damaged reputation.
I find it so infuriating that people are being pressured and pushed around by membership marketing myths that they believe are the industry standard. In this episode, I get on my soapbox to bust the most common marketing myths and help steer you away from the nonsense.
Essential Learning Points:
· Why pressurizing leads can drive them to buy elsewhere
· How to prevent your customers getting buyer’s remorse
· Why a good product isn’t enough to generate sales
“Successful marketing is all about getting the right message, to the right person, at the right time.”
“Some people are just not ready to buy when you’re ready to sell. Your business and how you market it is actually more about being there when someone is ready to buy, rather than trying to force the sale too quickly.”
“If you’re not able to connect the dots and to compel people to put their hand in their pocket and pay you for the solution to their problem then it doesn’t matter how great your membership is, it doesn’t matter how great your product is. “Build it and they will come” is not a valid strategy.”
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