Hey hey. It’s Nikki, and welcome to "SEO F*%king What", the no-bullshit podcast about getting your website found in Google by the people who actually want to buy from you - without the wanky advice the LinkedIn gurus are peddling.

If you’ve ever spent hours crafting a blog post only for Google to completely ignore it, this episode is exactly what you need.

I'll be slicing through the usual SEO myths and explain why your posts aren’t ranking - and more importantly, how to fix it fast.

This episode will help you ensure you're making your content searchable and scannable. And we'll get you offering actual answers (instead of generic waffle).

Oh, and not forgetting ensure your meta descriptions actually get clicks.

You’ll also hear why quick SEO fixes can make a huge difference for small businesses, and how one-off improvements don’t mean you have to sell your soul to a retainer.

Chapter Timestamped summary:

00:25 "Fixing Blog SEO Mistakes"

04:16 Fixing Underperforming Blog Posts

07:51 One more important thing

This episode is all about you writing better shit on your blog. What better way to make sure this happens than having me in your corner - https://nikki-pilkington.com/seo-training/

Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/

Have you spent hours writing a blog post that Google's ignoring?

That's fixable, so let's do it.

This is SEO fucking What? I'm Nicky, 30 years in

digital marketing, and I'm here to help you make money from your website

by actually getting found by the people who are searching for you

today. Let's talk about why your blog posts aren't ranking and how to

fix it. Your blog

posts aren't ranking because you're writing for yourself,

not for people searching on Google. It sounds wild,

but bear with me, because it's true. This is what's going wrong.

First of all, keywords.

You're either stuffing them in like it's 2005, or you're

completely ignoring them because some dickhead on LinkedIn told you keywords are

dead. And both approaches are bollocks. Google needs to

understand what your page is about, and keywords do tell it that.

But, and this is crucial, it's about search

intent. What does the person typing that phrase

actually want if they're searching CRM

software? Do they want to buy compare options

or learn what a CRM is? If you get that wrong, you're

fucked. Secondly, your structure. If your blog post is

just a massive wall of text, forget it. Google can't parse it properly and

neither can humans. You need clear H2s and H3s

that actually describe what's in each section. Not clever

headlines, not puns, descriptive

headings that match what people are searching for, and then use bullet

points, short paragraphs, and make it scannable. It's

not a novel. The third problem you've probably got is that you're not answering

the actual question. Oh, for fuck's sake. You mean I need

to actually know answers to stuff? You're writing, what you think is

interesting, not what people are actually asking. And Google

knows what people are asking because millions of people search every

day. Best electric vehicle 2025.

What is the easiest way to boil rice? How can I increase

the size of my. If you're not

addressing those questions, you're not getting ranked. And one

thing that nobody wants to hear. If your entire website

only has five pages and you started it three months ago,

you're not going to rank for competitive terms. You just aren't.

Building authority takes time. But most people want results

yesterday. So they either give up or fall for some asshole

selling guaranteed rankings in 30 days. Gosh, what

absolute twat.

And let's talk about AI content for a second. I know,

I know. Everyone's using ChatGPT to

pump out Blog posts now. And yeah, it can help. But

if you're just copy and pasting generic AI bollocks

without adding your own expertise, Google knows it's not

ranking that shite anymore. You need actual insight, real

examples, your own voice. Otherwise you're just adding

to the noise. And another thing that kills blog posts, you're

not being specific enough. You write how to choose

project management software and then give vague waffle about

selecting the right solution for your business needs. Fuck off with

that. People want specifics. They want to know

whether Asana or Monday is better for a team of 10.

They want pros and cons. They want real information they can actually

use. And I'm hazarding a guess that your meta

descriptions are shit. And I know they don't directly affect rankings,

but they do affect whether people click. If your meta description says,

in this blog post we explore various aspects of project management,

nobody's clicking that shite. Tell them exactly what they'll get.

We'll forget about the fact that Google might change it. Let's just hope for the

best. So what's the actual fix? How do you take your

sad, ignored blog post and turn it into one that climbs the

rankings? I'll tell you in a moment.

Here's what you're going to do. Go and find one of your

underperforming blog posts, not your newest one. Find

something that's been live for at least three months and isn't ranking isn't

getting much traffic. Step one, nail the intent.

Go and have a look at what's currently ranking for your target keywords.

Open the top five results. What do they cover? What

format do they use? If they're all listicles and you've

written a long form guide, that's your first problem. Google's

showing you what it thinks searchers want. Match that

format. Then look at your headings. Do

they answer the actual questions people are asking? Use a tool

like alsoask.com or just look at the people Also ask

box on Google. Rewrite your H2S to match those

questions. This isn't dumbing down your content, it's making

it useful. Step 2 Beef it up with

supporting content. Add examples. Add FAQs. If

you're writing about how to choose project management software, include a

comparison table. Include a quick pros and cons list.

Give people something they can actually use, not just

generic waffle about choosing the right solution for your needs.

Be specific. And while you're at it, check your word

count. I'm not saying longer is always better. That's

another myth. But if the top ranking pages for your search

phrase are all 2,000 words and yours is

250, you're probably not covering enough. Google

wants comprehensive answers. Go and see what other people are doing

Step three Sort your internal links out Link

to this post from three other relevant pages on your site. Use

descriptive anchor text, not click here. If you've

written about project management software, link to it from your page about

team productivity, your post about remote work tools,

whatever makes sense. Internal links with proper anchor

text tell Google this page is important and help it

to understand what the page is about. STEP 44

Update your meta description. Make it compelling. Tell

people exactly what they'll get from reading your post. Use

active language not in this post we explore.

Try how to choose between asana and Monday.com in

three steps. Give them a reason to click we all know that

Google often changes meta descriptions. Some people

have done tests where they've left meta destination descriptions out all the time. If

a meta description is something you want to put in, think about it.

Make it work for you. Step 5 Check your URL

if your URL or slug or address of the page is

something like yoursite.com

blog2025 0926

project management change it.

Make it more descriptive. Yoursite.com project

management software comparison

and I know that changing URLs means setting up a redirect from the old

one, but it's worth it. Descriptive URLs help Google

understand your content. Do these five things and I pretty

much guarantee you're going to see movement. Maybe not overnight, but within

a few weeks. And if you don't, then your problem isn't the post,

it's your site's overall assignment authority. And that takes longer to fix.

But start with these changes because they're the things you can control right

now. One more thing

while we're talking about this. Stop obsessing over keyword

density. I still see people asking should my keyword appear

five times or seven times? It doesn't fucking matter.

Write naturally. Make sure your keyword appears in your title

in at least one H2 a few times in the body. That's it.

Google's smart enough to understand synonyms and relate

terms. You don't need to repeat the exact phrase 20

times. Right? That's it for this week. If this helped,

follow SEO fucking what wherever you're listening so you don't miss the next

episode. Until next time. Get found, make

money, and stop stressing about SEO bollocks.