Libby is a wife and mother of 3 beautiful children: 24, 14 and 4 years old. Libby comes from a family business, so being an entrepreneur has always come naturally. Libby is a Co-Founder of WootRecruit a SaaS company that helps businesses aggressively grow by breaking through their hiring bottlenecks. WootRecruit is currently serving over 300 companies in 10 different Industries around the World.
📌[5:32]Marketing how did Libby add on services?
📌[6:15]Libby added cleaning services out of demand for them in her organizing business...
📌[8:39]Libby used the service messaging that made the most sense for her clients and then educated them on organizing services...
📌[9:22]The power of education in your marketing..
📌[12:05]If you have a service that people don't easily understand - that's an opportunity to educate them
📌[13:27]Libby is 20 away from 1000 5 star reviews. She has a campaign that says, "Our staff need tacos..." To encourage her clients to give her more reviews to throw her team a taco & tequila party to celebrate.
📌[19:58]Playbook for Disaster...
📌[20:45]How will you prepare for a disaster?
📌[23:29]Open a google doc - what do you do first? Cover computers, raise furniture, clear the schedules, freeze the accounts, if schools closed, we're closed, where to park company cars, etc...
📌[23:51]The playbook can help empower your staff...
📌[24:15]How to communicate with technicians? How do you communicate with your clients?
📌[25:11]Financially.... Do you have enough emergency funds? Will you pay your staff? How long?
📌[28:33]She fed and served her staff
📌[30:06]Don't miss a good disaster, don't miss a good recession.... She's fully recovered since the disaster...
📌[34:17]Systems that worked - and didn't work....
📌[34:45]What to do if you have no internet? What happens to your phone>
📌[35:49]Get an answering service!
📌[38:36]With loss of internet - google search volume went down... and she pivoted to social media ad spend
📌[39:16]When going through disaster you need to make space to be where you need to be....
📌[40:10]Libby is good at celebrating her staff....
📌[44:19]Even though you may not need words of affirmation - your staff likely do!
📌[45:09]Inspection Rewards Program - a perfect inspection gives them tokens for the things they did right...
📌[45:25]The tokens can be redeemed for things that they want.
📌[47:55]They give out pins to their staff as part of their rewards program.
📌[49:17]Special shirts for Trainers, trainees, etc...
📌[50:14]Next time you're at Waffle House check out their culture...
📌[51:38]Marketing Homework: How are you educating your clients through your marketing?
📌[53:31]Finance Homework (sort of): Develop a "Playbook" for your Disaster Plan. Invite your management staff, and develop a Google Doc "what if" document.
📌[55:19]Finance Homework: Invite your team to sit with you come up with a "What if DRAFT document"
📌[56:23]Systems Homework: Build out trello board for your disaster plan...
📌[56:35]Check out Michelle's trello template: https://trello.com/b/t5KStdDk/business-continuity-playbook
📌[57:06]People Homework: How do you make your inspections uplifiting?
📌[57:56]Libby Homework: Do videos for your clients re: your systems...
📌[58:35]Libby Homework: Create a video re: your services
📌[58:57]Or find her on Facebook...
⭐Quote of the Week⭐
"Grit is having the courage to push through, no matter what the obstacles are, because it is worth it" - Chris Morris
⇩ Resources ⇩
✯Libby Garcia-DeLucien with https://wootrecruit.com/your-hiring-goals/
✯Tay Meroni (Marketing) with Pure Pressure Washing
✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters
✯Michelle Myers (Systems) with Pink Callers
✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas