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Why your real estate lead magnets don't work anymore
Episode 268th September 2026 • 100 Million Club • Steve Olson
00:00:00 00:22:18

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The September Meta Ads workshop: https://steveolsongroup.com/workshop Work with Steve 1 on 1: https://www.steveolsongroup.com/consulting Partner with us to scale yout real estate business with 4 streams of revenue: https://www.steveolsongroup.com/explore-real

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You're posting content. You're running ads. So why isn't it converting? In this episode, Steve breaks down the exact funnel he uses to turn social media traffic into booked appointments, and it comes down to one simple formula most agents get backwards.

You'll learn why your content should teach people what to do, why your lead magnet should teach them how to do it, and why trying to skip straight to "work with me" is costing you leads every single day. Steve also gets specific on ad budgets, how much you actually need to spend to get answers fast, what a high-converting landing page looks like, and why ManyChat still works when you use it right.

If you've ever wondered why your traffic isn't turning into clients, this episode was recorded for you.

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