Your host, Winter Baserva, talks with the Founder of Patrick Burns Co., Patrick Burns. Patrick's journey began in a small rural community in Indiana where he attended Indiana University. After college, Patrick moved to Austin, where he established his company. Recently, Patrick's company underwent a rebranding process. He emphasized the importance of polishing the brand to differentiate and attract mid-market to enterprise clients. This process is crucial in today's competitive business landscape, where a strong, unique brand can be the difference between blending in and standing out.

Patrick attributes his large following on LinkedIn to consistency and perseverance. He has been active on the platform since 2016, consistently posting valuable content. His background in technology, combined with his commitment to value creation, has allowed him to maximize the impact of his digital marketing efforts.

Patrick revealed that he has ten employees, all of whom work remotely. He explained that driving accountability in a remote team requires effective communication, reporting, and the use of CRM systems to monitor progress. This approach allows his team to work flexibly, focusing more on execution and results rather than adhering to a strict schedule.

To learn more about Patrick's work, click HERE and HERE.

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